personal branding strategies for career success
Post on 18-Oct-2014
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Presentation at the 2nd Annual HR Senate 2012; April 9-10, 2012. Kuala Lumpur, MalaysiaTRANSCRIPT
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What Makes YouSPECIAL?
Personal Branding Strategiesfor Career Success
© Ronen - Fotolia.com
William ChinDirector, Staffing
Qualcomm1
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@NY Post
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BUT
Are you a brand?
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The World Has Changed
Source: The Wall Street Journal5
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sponsoredtraining
job security
promotions
big salary increases
Those Days Are Gone6
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downsizing
right-sizing
lay-off
early retirementoutsourced
replaced by someone younger
© Michael Brown - Fotolia.com
separationpackage
The New Reality
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YOUH A V E
• Valuable skills
• Indispensable experience
• Something to contribute
• Make a difference
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Personal and Career
© ctacik - Fotolia.com
Brand Killers9
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Error #1
Too Busy
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Error #2
Not in myjob description
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Error #3
Complacency
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Invest & Innovate
YO U R S E L FI n
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RedefiningWork
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RedefiningCareer
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Make Every Task an
Opportunity
*Based on Tom Peters, The Brand You 50 16
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Make Every Assignment a
Project
*Based on Tom Peters, The Brand You 50 17
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© Ariwasabi - Fotolia.com
Make it
“Wow!”even the crappiest job no one wan t s to do
*Based on Tom Peters, The Brand You 50 18
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Your Brand is Starting to
Projects - Skills - Attitude - Results
GROW19
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© picsfive - Fotolia.com
Your Resume
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Job Search is
Over(as we know it)
@Zone Creative -iStockphoto 21
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Online Profile•Not just an online resume•Project Accomplishments•Professional References
@Zone Creative -iStockphoto 22
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Influence
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Influential
© Marina Zlochin - Fotolia.com24
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WorkTopics
Blog Topics
Seminar Topics© M.Gove - Fotolia.com
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Not just aboutGetting your next job
If you are hiring:
People are researching you
Evaluate if theywant to work for you
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Does Your Personal BrandSHOUT?
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A RECAP
1 Job Market / Employment Shift
2 You Own Your Own Career
3 Invest in Yourself
4 Social Media to Amplify Your Assets
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Additional Resources
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Connecting with me
31Information contained within is the opinion of the author and not that of my employer.
http://www.linkedin.com/in/williamchinhttp://www.slideshare.net/williamchin
https://twitter.com/#!/@williamchin
http://www.asiahrblog.com
Presented at2nd Annual HR Senate 2012, Kuala Lumpur, Malaysia