personal inbound marketing
TRANSCRIPT
Personal
Inbound Marketing
by Jon DiPietro
Who am I?
Digital
Citizen
Career Path
Engineer Business
Owner
Blogger Inbound
Marketer
The Unknown Professional
Digital Footprint
Prove it!
Traditional Job Seeking
Ch-ch-ch-ch-changes
Power Shift
Power
Shift
Democratization
Power
Shift
Web 2.0
Power
Shift
Trust
New Rules
New Rules
Mixed Norms
Search
Evolution
Search Evolution
Jobvite 2010
Social Survey
Yes
92%
No
8%
Do/will you recruit via social media?
Jobvite 2010
Social Survey
Which social networks?
50%
60%
86%
Jobvite 2010
Social Survey
Spending increasing or decreasing?
Social Recruiting: +50%
Job Boards: -36%
Now what?
Solution
Content
Solution
Spread Ideas
Solution
Measure & Convert
Inbound Marketing
Inbound
Marketing Create
Optimize
Promote Convert
Analyze
Five Steps
Inbound
Marketing
Wits vs. Wallets
Step One:
Content Remarkable
Readable
Shareable
Blogging
Step Two:
Optimize
Inbound
Links URL
Page Titles
Other
SEO Factors
Search Engine Optimization
Step Three:
Promote
Social Media
Step Four:
Convert
Landing Pages
1) Call to action
2) Conversion form
Step Five:
Analyze
Analytics
Structure
Sitemaps
Crawl errors
Keywords
Traffic
Metrics
Visits/visitors
Time on page/site
Bounce/exit rate
Conversion rate
Engagement
Analysis
Segmentation
A/B testing
Competitive Intelligence
If it can’t be measured,
it can’t be managed.
Let’s Build It
1) Register
Your Name
$1/month
Optional,
but highly recommended
2a) Get a
Website
$5/month
Option #1
2b) Get a
Website
Option #2
3) Create
Your Blog
http://bit.ly/wp-resume
4) Add
Content
Presentations, videos, pictures, etc…
5a) Brag on
Trick out your profile
5b) Brag on
Learn and connect
5c) Brag on
Share news, pictures, and videos
6) Convert
Visitors
Multiple contact points
7) Measure
Google Analytics
Summary
Step Free/Easy Paid
Register domain $0 $12 per year at GoDaddy
Web host $0 at WordPress.com $5 per month at HostGator
Install/configure WordPress $0 $0
Add content $0 $0
Promote via social media $0 $0
Collect leads via forms $0 $0
Measure traffic $0 $0
Annual Total $0 $72
CEO Brian Halligan
Thank You
Email: [email protected]
Blog: domesticatingit.com
Twitter: @JonDiPietro
Book: “Social Media for Engineers & Scientists”
leftbrainhandbook.com