personal strategy design
TRANSCRIPT
Personal Strategy Design
@coreyeastman
Business and life run in parallel
@coreyeastman
@coreyeastman
1. Know your strategy
@coreyeastman
The unique position you’re looking to achieve
What’s Strategy?
@coreyeastman
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
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@coreyeastman
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Through which Channels do your Customers want to be reached?How are you reaching them now?Which Channels work best?channel phases:1. Awareness
How do potential Customers find out about you?2. Evaluation
How do you help potential Customers appraise your Value?
How do new Customers hire you or buy your services?3. Purchase
4. DeliveryHow do you deliver Value to Customers?
5. After salesHow do you continue to support Customers and ensure they are satisfied?
For whom do you create Value?Who is your most important Customer?Who depends on your work in order to get their own jobs done?Who are your Customers' Customers?
What kinds of relationships do your Customers expect you to establish and maintain with them?Describe the types of relationships you have in place now.
List several critical activities you perform at work each day that distinguish your occupation from others.Which of these Key Activities does your Value Proposition require? Which activities do your Channels and Customer Relationships require?
consider how your activities may be grouped in the following areas:- Making (building, creating, solving, delivering, etc.)- Selling (informing, persuading, teaching, etc.)- Supporting (administering, calculating, organizing, etc.)
What do you get most excited about at work?Rank your preferences: Do you like dealing primarily with1) people, 2) information/ideas, or 3) physical objects/outdoor work?Describe a couple of your abilities (things you do naturally without effort) and a few of your skills (things you've learned to do).List some of your other resources: personal network, reputation, experience, physical capabilities, etc.
Who helps you provide Value to others?Who supports you in other ways, and how? Do any partners supply Key Resources or perform Key Activities on your behalf? Could they?key partners could include:- Friends- Family members- Supervisors- Human resource personnel- Coworkers- Suppliers- Professional association members- Mentors or counselors, etc.
What do you give to your work (time, energy, etc.)?What do you give up in order to work (family or personal time, etc.)?Which Key Activities are most "expensive" (draining, stressful, etc.)?
For what Value are your Customers truly willing to pay?For what do they pay now?How do they pay now? How might they prefer to pay?
describe your revenue and benefits:Hard items might include:- Salary- Wages or professional fees- In-kind payments or swaps- Health and disability insurance- Retirement benefits- Stock options or profit-sharing plans- Tuition assistance etc.
Soft factors might include:- Satisfaction, enjoyment- Professional development- Recognition- Social contribution- Flexible hours or conditions etc.
What Value do you deliver to Customers? What problem do you solve or need do you satisfy?Describe specific benefits Customers enjoy as a result of your work.consider whether your value provided:- Reduces risk- Lowers costs- Increases convenience or usability- Improves performance- Increases enjoyment or fulfill basic need- Fulfills social need (brand, status, approval, etc.)- Satisfies emotional need etc.
examples might include:- Personal assistance- Dedicated personal assistance- Remote service via e-mail, Skype, etc.- Colleague or user communities- Co-creation- Self-service or automated services etc.
list soft and hard costs associated with your work:Soft costs:
- Stress dissatisfaction
- Lack of personal or professional growth opportunities- Low recognition, social contribution etc.
Hard costs:- Excessive time or travel commitments- Unreimbursed commuting or travel expenses- Unreimbursed training, education, tool, materials, or other costs etc.
How they know you & how you deliver (Channels)
What you do(Key Activities)
How you help(Value Provided)
How you interact(Customer Relationships)
Who you help(Customers)
What you get (Revenue and Benefits)
’s Personal Business Model CanvasName:
BusinessModelYou.com – The Personal Business Model Canvas is a derivative work fromBusinessModelGeneration.com, and is licensed under Creative Commons CC BY-SA 3.0.To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
Who helps you(Key Partners)
Who you are & what you have(Key Resources)
What you give (Costs)
@coreyeastman
@coreyeastman
2. Balance deliberate & emerging strategy
@coreyeastman
Deliberate = Planned
Emergent = Serendipitous
@coreyeastman
@coreyeastman
@coreyeastman
Em
erg
ent
Deliberate
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3. Resource allocation
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@coreyeastman
Your strategy is not what you say it is
@coreyeastman
"The price of anything is the amount of life you exchange for it."
- Henry David Thoreau
@coreyeastman
#1 Unique position
#2 Deliberate & emergent
#3 Resource allocation
@coreyeastman
1. Find your unique position2. Balance deliberate and emergent strategy3. Allocate resources appropriately
@coreyeastman
