personalized video channels

22
2012: Personalized video channels

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Our startup is a social video discovery platform that delivers personalized content based on interests. Viewers can manually create their own channels or import browsing and social network activity to build an interest channel that evolves in real-time. Users can also become their own channel programmers by creating and sharing their own channel lineups with friends.

TRANSCRIPT

Page 1: Personalized video channels

2012: Personalized video channels

Page 2: Personalized video channels

EarthWorld population hits 7 billions

Page 3: Personalized video channels

VideoViews hits 8 billions

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VideoViews hits 8 billionsEvery two days

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Think for a minute,how great it is!

Page 6: Personalized video channels

What is the way,that we reach videos?

Page 7: Personalized video channels

Through search twice as much as through links

Page 8: Personalized video channels

There is a problem:It’s impossible to express all of your interests in a words

Page 9: Personalized video channels

If you areinterested in art, you can’t just type “art” and search for that

Page 10: Personalized video channels

Maybe, YouTube channels is the solution?

They are driven by their owner’s interests, instead of your, so they don’t

Page 11: Personalized video channels

What isthe alternative?

Page 12: Personalized video channels

Imagine a channelsFilled with videos,that are interesting personally for you

Page 13: Personalized video channels

Is it a viable opportunity for a business?

Page 14: Personalized video channels

To test it, we made - 14 interviews - widespread survey

Page 15: Personalized video channels

We believed:

- We can satisfy our customers with weekly email subscription on interesting videos

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Customers really needs to:

- Dynamic video suggestiong website- Few channels, driven by their interests- Improve search results representation- Be awared, what the videos is watched by their friends

Page 17: Personalized video channels

We asked people whether they want to use

that service

Page 18: Personalized video channels

The survey says

Yes, 38%

No, 15%

Maybe, 47%

The survey had been taken among random social network users

Page 19: Personalized video channels

From tweets we can extract 82% of their author’s personal interests

Correlation between watchedvideos and tweets topics

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to suggest you an interesting video

based on your network activity

It’s easy

Page 21: Personalized video channels

So let it beWe are currently working on first prototype

Page 22: Personalized video channels

Revolucionteamon venture-lab