Personas 2.0 - Making user research usable for designing social software

David GeertsJeroen VanattenhovenWorld Usability Day8/11/2007

The Citizen Media Project

CITIZEN MEDIA is a collaborative FP6 research project which unites leading creative and technology experts from across Europe on research, development and validation of A/V systems to enable multiple non-professional users to co-create networked applications and experiences based on their own user-generated content

Network

User-generated media

Co-created networkemedia experience

Network

User-generated media

Co-created networkemedia experience

CITIZEN MEDIA Consortium

Our work in Citizen Media

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USER INVOLVEMENT

Citizen-Media Applications

Citizen-Media Reference Architecture

Community Hosting on different testbeds

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modeling

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User c

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r-inform

ed des

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Socia

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uiremen

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User e

valuatio

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User r

equire

ments

User a

cceptance

USER INVOLVEMENT

Citizen-Media Applications

Citizen-Media Reference Architecture

Community Hosting on different testbeds

USER INVOLVEMENT

Citizen-Media Applications

Citizen-Media Reference Architecture

Community Hosting on different testbeds

Busines

s

modeling

Personas

Personas are fictitious, specific, concrete representations of target users that guide the design process (Cooper)

Communicating Personas

Bridget Jones’ iPod

Gah! Almost missed train. Got on in nick of time but had no choice of seat. Just one left next to quite nice lookingbloke but opposite nasty looking youth in baseball cap. Said youth plugged in v. loud headphones almostimmediately so had no choice but to play nice new iPod. Took this out below table with some care. Wanted nicechap to see it (advertise self as successful youngprofessional) but not youth in cap (must not see self as very much worth mugging).

http://karlziegler.blogspot.com

Sources

John Pruitt and Tamara Adlin (2007) The Persona Lifecycle. Keeping People in Mind Throughout Product Design. Morgan Kaufmann.Djajadiningrat, J. P., Gaver, W. W., and Fres, J. W. 2000. Interaction relabelling and extreme characters: methods for exploring aesthetic interactions. In Proceedings of the 3rd Conference on Designing interactive Systems: Processes, Practices, Methods, and TechniquesMike Kunivasky (2004) Extending a Technique: Group Personas. http://www.boxesandarrows.com/view/extending_a_technique_group_personasBlythe M and Wright P. (2005) Bridget Jones’ iPod: Relating Macro and Micro Theories of User Experience Through Pastiche Scenarios. HOIT 2005Mary Beth Rosson , John M. Carroll (2001) Usability engineering: scenario-based development of human-computer interaction, Morgan Kaufmann Publishers Inc., San Francisco, CA

Thank You!

Questions?