personnel planning & recruiting - bms
TRANSCRIPT
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Lecture 4
PERSONNEL PLANNING & RECRUITING
BTEC Higher National DiplomaHuman Resource Management
Jeeshan Mirza
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Topic Overview1. HRM Strategy & Analysis
2. Job Analysis
3. Personnel Planning & Recruiting
4. Selecting Employees
5. Training & Developing Employees
6. Performance Management & Appraisal
7. Managing Employee Retention, Engagement, and Careers
8. Developing Compensation Plans
9. Pay For Performance & Employee Benefits
10. Ethics, Employee Relations, Fair Treatment At Work
11. Working With Unions/Improving Occupational Safety, Health, and Risk Management
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Overview• Workforce Planning & Forecasting• Labor Markets• Recruitment • Internal Sources Of Candidates• Sources Of Outside Candidates• Recruitment Strategic Considerations
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Steps In Recruitment & Selection Process
Source: Dessler
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Workforce Planning & Forecasting
Recruitment and selection based on organizations employment needs
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Workforce Planning & Forecasting
Workforce Planning
▷ Core HRM process
▷ Shaped by organizational strategy
▷ Ensures right number of people with the right skills, in the right place at the right time
Forecasting
▷ Determine the supply and demand for various types of human resources to predict areas within the organization where there will be labor shortages or surpluses
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Workforce Planning & Forecasting
▷ Process of deciding what positions the firm will have to fill, and how to fill them
▷ All future positions, from maintenance clerk to CEO
▷ Employment planning should reflect the firm’s strategic plans
▷ Eg. plans to enter new businesses/reduce costs-influences positions need to fill (or eliminate)
▷ Strategic issues are always crucial
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Workforce Planning & Forecasting
Source: Dessler
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Workforce Planning & Forecasting
Source: Mathis
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Labor MarketsBasics about labor markets and how it aids in understanding
recruiting
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Labor Markets▷ External supply pool from which employers attract
employees
▷ To understand where recruiting takes place, one can think of the sources of employees as a funnel
Source: Mathis
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Labor Markets▷ Labor force population- All individuals who are available
for selection if all possible recruitment strategies are used
▷ Applicant population- is a subset of the labor force population that is available for selection if a particular recruiting approach is used
▷ Applicant pool-consists of all persons who are actually evaluated for selection
▷ Unemployment Rate Applicant Pool
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RecruitmentThe Concept
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Recruitment▷ Often confused, interchanged with selection!
▷ Recruitment-practices and activities carried out by the organization with the primary purpose of identifying and attracting potential employees or applicants
▷ Selection and placement follows sequentially after the recruitment
▷ The total process of requirement, selection and placement can be called the hiring process
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Recruitment
The Recruitment & Selection Process1. Defining requirements2. Attracting candidates3. Checking applications4. Interviewing5. Testing6. Assessing candidates7. Obtaining references8. Checking applications9. Offering employment10.Following up
Recruitment
Selection
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Recruitment
Determining Requirement▷ Workforce Planning & Forecasting
▷ HR Strategy & Planning
Remember The Starbucks Exercise?
▷ Job Analysis- Job Description + Job Specification
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Recruitment
Attracting Candidates▷ Company Specific Recruitment Strategy
Diversity, MAS-Sportsmen
▷ Sources Of Candidates- Internal Vs External
▷ Recruitment Methods
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Internal Sources Of Candidates
Hiring From Within
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Internal Sources Of Candidates▷ “Hiring from within”—often the best source of candidates
Source: Mathis
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Promoting managers and offering career opportunities from within the company has a positive affect on Enterprise. Employees remain happy, will stay longer and give their best.
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Internal Sources Of Candidates
Finding Internal Candidates
▷ Job posting Publicizing the open job to employees usually by literally
posting it on company intranets, newsletter or bulletin boards
▷ Word of mouth/internal referrals
▷ Rehiring + former employees are known quantities and are already
familiar with how you do things - employees who you let go may return with negative
attitudes
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Internal Sources Of Candidates
Finding Internal Candidates▷ Succession Planning
The process of identifying and tracking high potential employees who will be able to fill top management positions when they become vacant
Creating bench strength or talent pipeline
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Internal Sources Of Candidates
Finding Internal Candidates▷ Succession Planning
Step 1: Identify Key Needs
Based on the company’s strategic and business plans, top management and the HR director identify the company’s future key position needs
Defining key positions, defining “high potentials,” enlisting top management support, and reviewing the company’s current talent
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Internal Sources Of Candidates
Finding Internal CandidatesSuccession Planning
Step 2: Develop Inside Candidates
After identifying future key positions, management creates candidates for these jobs
“Creating” means providing the inside or outside candidates identified with the developmental experiences they require to be viable candidates
Employers develop high-potential employees through internal training and cross-functional experiences, job rotation, external training, and global/regional assignments
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Internal Sources Of Candidates
Finding Internal CandidatesSuccession Planning
Step 3: Assess and Choose
Finally, succession planning requires assessing these candidates and selecting those who will actually fill the key positions
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Internal Sources Of Candidates
Finding Internal Candidates
In 1994, years before he retired from GE, Jack Welch had started the succession planning process. He developed a list of qualities, skills and characteristics a CEO should essentially have. So, GE was ready for its newest CEO, years before it finally had to make the decision in1999.
SP is an ongoing, rigorous and challenging process at GE. At GE, succession planning was not confined to only the top management, but was applied across all tiers of management.
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Internal Sources Of Candidates
Finding Internal Candidates
The managers of GE’s various businesses were encouraged to identify potential candidates and fulfil their development needs, and transform them into efficient leaders ready to take up top jobs at the company. As part of CEO succession planning, GE shifted its key candidates from one business to another to enable them to gain experience across all its businesses
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Internal Sources Of Candidates
Finding Internal Candidates
Jeff Immelt became CEO
Nardelli went from GE to CEO of Home Depot from 2000 to 2005
McNerney went from GE to CEO of 3M, later became CEO of Boeing
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Internal Sources Of Candidates
Finding Internal Candidates▷ Job Referrals
A reliable source of potential recruits is suggestions from current or former employees
Since current and former employees are familiar with the employer, most likely to refer suitable candidates
At Enterprise Rent-A-Car, workers hired through employee referrals has risen to just under 40 percent; offers prizes like iPads and large-screen TVs plus traditional cash incentives for employees who refer new hires
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Internal Sources Of Candidates
Finding Internal Candidates-The Sri Lankan Context
▷ Job Referrals most popular recruitment method
Friends, relations, use of influence; companies use this strategy, prospects and potential employees also approach companies via this method
In apparel industry, bonuses are given from introduction
▷ Informal succession planning
▷ External>Internal
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External Sources Of Candidates
Hiring From Outside
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External Sources Of Candidates
Source: Mathis
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External Sources Of Candidates
External Sources Of Candidates
Internet Recruitment
Social Media
Advertising
Employment Agencies
Campus, Job Fairs
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External Sources Of Candidates
Finding External Candidates▷ Internet Recruitment
Internet-based recruiting is most popular choice-job websites, company career page, mobile notifications
Advantage: Generates quicker responses, longer time at least cost
Disadvantage: May inadvertently exclude disproportionate numbers of older applicants, not IT savvy;
Deluge of cv’s from unqualified candidates; clerical time required to process
Use application form, applicant tracking system to improve online recruitment
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External Sources Of Candidates
Finding External Candidates▷ Internet Recruitment
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External Sources Of Candidates
Finding External Candidates▷ Internet Recruitment
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How Do Applicants Find Jobs?
Heres a Survey
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28%Applicants found their most recent job through word of mouth
16%Direct approach from employers
19%Online job websites, job boards
“Many Workers Use Social Networking Sites in Job Hunt, Edit Own Content, Survey Finds,” BNA Bulletin to Management, May 10, 2011, p. 147.
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7%Print ads-magazines, newspapers, billboards
22%Use social media websites in job search
1%Social media websites
“Many Workers Use Social Networking Sites in Job Hunt, Edit Own Content, Survey Finds,” BNA Bulletin to Management, May 10, 2011, p. 147.
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External Sources Of Candidates
Finding External Candidates▷ Social Media
Recruiting for professionals and managers is shifting from job boards to social networking sites such as Facebook, Twitter, and LinkedIn
Used to develop campaigns to attract applicants
To build employer brand, brand awareness
Also used for reference, background information
See Social Media In Recruitment Visual
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External Sources Of Candidates
Finding External Candidates▷ Social Media
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External Sources Of Candidates
Finding External Candidates▷ Social Media
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External Sources Of Candidates
Finding External Candidates▷ Social Media
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External Sources Of Candidates
Finding External Candidates▷ Social Media
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External Sources Of Candidates
Finding External Candidates▷ Social Media
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External Sources Of Candidates
Finding External Candidates▷ Social Media
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Ogilvy One is launching a global search to find the world’s greatest salesperson through an online video competition on YouTube. Three finalists will be selected from entries received March 30 through May 16. The finalists will be flown to the Cannes Lions Advertising Festival for a chance to compete for a fellowship with the agency at a special session on June 21st where they will show their sales prowess in action.
If you think you have what it takes to sell a common, ordinary brick
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Classroom DebateIs it ethical, acceptable for companies to find out personal information about potential recruits through social media?
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External Sources Of Candidates
Finding External Candidates▷ Advertising
Newspaper, weekend classifieds
Job websites
Web advertising, social media advertising
Billboards/Hoardings
Newspaper ads are best for entry to mid level jobs; may be ineffective with top level and plant/floor level
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Source: Mathis
Developing Effective Job Ads
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Source: Dessler
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Source:
http://blog.hirerabbit.com/wp-
content/uploads/2013/08/Apple-
Recruitment-Ad.jpg
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Source:
https://www.socialtalent.co/wp-
content/uploads/2014/10/ad12a
_1588851a.jpg
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External Sources Of Candidates
Finding External Candidates▷ Employment Agencies
Public and Non Profit Agencies
National Job Bank, BOI Job Bank; eg Sri Lanka Job Bank
Third Party Staffing Agencies
Good option for contract/temporary staffing Ideal when companies don’t want hassle of recruitment, regulation related
issues
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External Sources Of Candidates
Finding External Candidates▷ Employment Agencies
Headhunters/Executive Recruiters
Special employment agencies who seek out top-management talent for their clients
Employer pays one month fee or other pre agreed amount Recruiters may deep contacts; especially adept at finding qualified
employed candidates who aren’t actively looking to change jobs They can keep your firm’s name confidential until late into the search
process Saves significant time, reaches candidates not connectable via
normal methods
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External Sources Of Candidates
Finding External Candidates▷ Employment Agencies
The Trouble With Headhunters/Executive Recruiters
May not understand company's values, requirements, specific needs
May push candidates not relevant by providing inferior alternatives
May bat for many sides!
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External Sources Of Candidates
Finding External Candidates▷ Campus Hiring
Sending representatives to university campuses to prescreen applicants, create an applicant pool from the graduating class—management trainees and professional and technical employees
Expensive and time-consuming-company brochures, time spent
Internship programs
Win-win for company and university
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External Sources Of Candidates
Finding External Candidates▷ Career/Job Fairs
Draws large supply of applicants
Appropriate for lower level/entry level hires; mid to top level candidates unlikely to participate
May attract job shoppers
Outstation campaigns by apparel/manufacturing companies
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External Sources Of Candidates
Finding External Candidates-The Sri Lankan Context
▷ Internet based recruitment gaining popularity over advertising
14 Day Vs 1 Day, cost factor, smartphone factor
▷ Advertising not effective for lower end jobs; referrals, office branding, external signage, location based posters
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External Sources Of Candidates
Finding External Candidates-The Sri Lankan Context
▷ Executive search industry growing due to difficulty in recruiting, finding candidates
▷ Campus recruitment done on limited basis; lack of top tier educational institutions, competition for talent
▷ The Bangladesh Example
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Classroom DiscussionWhat is the best form of recruitment-internal or external?
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Big conceptInternal recruitment can aid in the development of a performance oriented work culture. However companies must strike balance to develop diversity, potential for new thinking and ideas
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Recruitment Strategic Considerations
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Recruitment Strategic Considerations
Employer Branding▷ Where HR & Marketing Meet
▷ The “employment brand” or image of an organization is the view of it held by both employees and outsiders
▷ Desirable organizations are better able to attract qualified applicants than are those with poor reputations
▷ Branding often focuses on what it’s like to work at the company, particular company values, and the work environment the employer fosters
▷ Conscious effort Vs Subconscious effort
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Recruitment Strategic Considerations
Employer BrandingDeveloping Employer Brand
▷ Organizational culture, values, vision, mission
▷ Great place to work, grow, career path, quality of life, benefits,
▷ Facilities at work-gym, cafeteria, other perks
▷ Branding at work, workplace aesthetics
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Recruitment Strategic Considerations
Employer BrandingDeveloping Employer Brand
▷ Consistency in branding, core message delivered across all platforms-workplace, website, campus recruitment
▷ Social activities, CSR
▷ Selectivity Of Employees
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Big conceptEmployer branding enables companies to become “Employer Of Choice”, seen as “Great Place To Work”
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Recruitment Strategic Considerations
Employer Branding
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Recruitment Strategic Considerations
Recruiting A Diverse Workforce
▷ Equal Opportunity Employer
▷ Single Parents
▷ Older Citizens
▷ Minority/Different Racial/Ethnic Background
▷ Disabled
▷ Homogenous Vs Heterogeneous Workforce
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Recruitment Strategic Considerations
Recruitment Metrics
Source: Mathis