persuading your law firm to use social media
DESCRIPTION
Lunch talk given to legal marketing and IT professionals in Salt Lake City in February of 2012.TRANSCRIPT
Persuading your firm to use social media.AdrianDayton.com
“Online presence is now so persuasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.”
-BTI Consulting 2011
WHY I BELIEVE . . .
Does anybody know a contracts lawyer?
Three goals for today…
How to persuade firm managementHow to persuade individual lawyersHow to measure success
2010
2011
2010
43% of in-house counsel cited blogs as their go-to source for news.
Greentarget 2010
2011
76% of in-house counsel say they attribute importance to a lawyers blogs when deciding… 55% say blogs influence hiring decisions.
Greentarget / InsideCounsel 2011
How are law firms responding?
2011
The number of law blogs in the AmLaw 100 increased by 114% from 2010 to 2011
Are some firms too big to blog? -National Law Journal 2011
2011
77% of law firms reportedly use at least 1 social network.
Lexis Nexis / Visability
Data is compelling evidence for most business people, but lawyers care more about precedent than statistics.
How do we compare to our competitors?
How do I find the right lawyers?
In transitionHungryCreative
What resources do they need?
Training (aka hand holding)CoachingAccountability
What habits are needed?
Schedule time, even 20 minutes/dayFollow upActively work your networks
50 lawyers blogging and actively using social media
18 law blogs200% to 500% greater traffic14 confirmed high dollar
engagements as a result
What is the ROI?
Media mentionsSpeaking opportunities Increase web trafficNew relationshipsNew client engagements
Update your status = 1 point
Sent a tweet = 1 point
Set up an appointment = 50 points
Bring in a new client = 200 points
Results…
4 new client engagmentsOver 45 appointments were set up
One final story…