1. Inf luence in the design of web sites

2. Split/Multivariate Test Like Crazy!

3. Optimize Design

4. Scratch my back, Ill scratch yours.

5. Source: http://visualwebsiteoptimizer.com

6. 30% more signups than the original Start a Highrise Account

7. People will do things that they see other people are doing.

8. People will tend to obey authority figures

9. People are easily persuaded by other people that they like.

10. Paul Bloom, TED Talk

11. Perceived scarcity will generate demand.

12. 6.3% increase in sales

13. If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment

14. - Dan Ariely, TED Talk

15. Test Everything Learn Persuasion Tactics

16. http://visualwebsiteoptimizer.com http://www.getelastic.com http://www.ted.com

17. http://www.linkedin.com/in/jozzua http://www.jozzua.com/