Persuasive SpeakingCh. 14

Glencoe Public SpeakingMs. Huckabee CHS

Involves your ability to convince your audience to believe as you do.

Means that you are trying to “sell” a product, an idea, or an attitude.

People react on the basis of what they want, how they think, and how they feel.

Audience analysis occurs before you speak an is your estimation of how your audience feels about you and your verbal message.◦ Supportive audience – likes you and your words◦ Uncommitted audience – hasn’t made up its mind◦ Indifferent audience – can take or leave you, you

need to persuade them that they should care to begin with

◦ Opposed audience – doesn’t like you or your words

Keep in mind…

Audiences are often made of many types so you should prepare to address all of them.

How can you find out before the speech about your audience?

Logical – analytical, reason-based approach

Emotional – hits the heart and stirs feelings of anger, compassion, patriotism, togetherness, etc.

Personal – links the speaker with the audience because of the speaker’s honesty and competency.

Be a master of the appeals…

SUCCESS!Logos + Pathos + Ethos =

Johnson Sightler Cozine Pannal Gooding Yonce Raymond Ross Lawson Layfield-Fisher Mcdaniel Voyles Bundrick Cleary Vest Griffin

Speech Order