persuasive speaking - mr. konda€¦ · supportive audience: audience agrees with you and what you...
TRANSCRIPT
Persuasive Speaking
Persuasion-
Persuasion- Process of changing or reinforcing attitudes, beliefs, values or behaviors
Understanding audience psychology is important to have effective message
Why?
So you have APPEAL!
Goal is to Change Audiences’-
Attitude- learned predisposition to respond favorable or unfavorably towards something. Like broccoli, dogs, cats, baseball
Beliefs- what you understand to be true or false Ex- Believe in God
Value- enduring concept of right or wrong (good vs. bad) In US we value hard-work,
sportsmanship
Persuading-
Why know which one?
Value is hardest to change-
Audience won’t listen
Belief can change w/ evidence
Attitude is easiest to change.
Ex- you value Democracy, believe the military is essential, attitude-the president is ok b/c his took care for troops.
Visual Representation of Levels
Think castle w/ walls.
VALUES
BELIEFS
ATTITUDES
This guy fails
Goal of Persuasion-
Reinforce or change a person’s behavior
Ex. Exercise more.
Methods of Persuasion-
Classical Method of Persuasion
Developed by the Greek philosopher Aristotle on 4th Century BC
Logos- Logic in speech
Ethos- Credibility of speaker
Pathos- Emotion
Ways of motivating listener to think or behave in a certain way.
Motivation- underlying internal force that drives people to achieve goals.
Elaboration Likelihood Model (ELM) of
Persuasion
Theory based on how audience interprets the message. Either direct or peripheral
Direct uses overwhelming evidence and logic
Ex- you get unlimited Data b/c you like to DL
Peripheral- persuaded by indirect means like music, or how you say it.
This surgery has a 1 in 4 success rate.
How to MOTIVATE Listeners
Cognitive Dissonance- sense of mental discomfort that prompts a person to change when new information conflicts w/ previously organized thought patterns
Ex- teens are not mature enough to drive.
Audience seeks a way to bring harmony
Maslow’s Hierarchy of Needs
Hierarchy of needs that motivates behavior
Lower needs to be fulfilled before moving on.
School based on this.
Self-Actualization Needs
Need to achieve one’s highest potential
Army’s “Be all you can be.”
Positive Motivation-
Audience feels they have done something positive or can make a positive change
Ex- Use reusable water bottles saves the environment!
Impress Me.
Negative Motivation-
Uses Fear Appeal- change behavior by a threat.
Uses if/then
Ex. Fines
Extrinsic Motivation
refers to our tendency to perform activities for known external rewards, whether they be tangible (e.g., money) or psychological (e.g., praise) in nature."
Intrinsic Motivation
occurs when we act without any obvious external rewards. We simply enjoy an activity or see it as an opportunity to explore, learn, and actualize our potentials."
Persuasive Speaking demands you to
effectively-
Induce your audience to believe as you do
Influence your audience in order to cause some sort of directed action to take place
Audience Analysis:
Evaluating accurately and perceptively (what is their impression) of how your audience feels about you and your speech
“I don't know the rules of grammar.
If you're trying to persuade people to
do something, or buy something, it
seems to me you should use their
language.”- David Ogilvy 1911-,
American Businessman,
Advertising Expert
Supportive Audience:
Audience agrees with you and what you have to say Therefore, you don’t have to persuade- They
agree with you!
Friendly Example: Football team giving a talk to the
student body during a pep rally.
Republicans listening to a fellow Republican give a speech on a topic they agree with
A pro-gun speech at a NRA meeting.
You discussing the latest gossip with your close friends
Uncommitted
It’s Neutral
No hard set opinions or beliefs
Audience nearly needs information to make up their mind.
Easiest group to persuade
Ex. Convincing the a person to buy FFA fruit.
People with little knowledge on a subject like wind energy, ethanol, what sport is the best, Democrat or Republican, who to vote for, and others.
Indifferent
Audience is apathetic (uninterested) towards the speaker.
Harder to persuade
Audience is captive
Appears openly bored
Ex. A high school lyceum on a topic you heard ten times before
Mandatory meetings
Class
Parental lectures
Opposed Audience
Audience members are hostile to you
Hostile to what you are promoting
Feel no warmth for you and is not no way sympathetic to your feelings or your cause.
Ex. A pro-gun speaker at an anti-gun gun demonstration.
Sit-ins, demonstrations, Kennedy’s Address to the Greater Houston Ministerial Association
Terms to Know
Captive Audience: an audience that has been forced to be in attendance
Unbiased: Objective
Ex. You giving your speech and me grading them
A job interview
Speaker Success
Is the result of his/her logical appeal, his/her emotional appeal, and his/her personal appeal.
Monroe’s Motivated Sequence
Monroe’s Motivated Sequence
5 Step Plan
Used in persuasive speaking
Problem, cause, solution format
Effective when wanting the audience to do something or reconsider present beliefs
Step 1: Attention
Effective introduction
Connect with the audience
Ex- You’re a miracle. By donating time or money to Children’s Miracle Network, you can be the miracle in a sick child’s life.
Step 2: Need
AKA-Problem
Let the audience know that the problem is their problem.
Reminds the audience that they have an important role to play
Example: A high number of children are born needing extensive medical assistance.
Step 3: Satisfaction
Clarify to the audience how you will help change their attitude or behavior
Introduces proposed solution
Example: You can help by being involved with Children’s Miracle Network.
Step 4: Visualization
Gives audience a vision of outcomes
Step by step how your solution will work
Purpose of step is to carry audience members beyond accepting your proposal to seeing how it will benefit them.
Example: Every dollar you give goes towards helping a child reach their future.
Step 5: Action
Calling audience to apply the solution
Encourage audience to feel responsible for solution
“Call to Action”
Example: Be the miracle. Donate your time and money to help children in need.
A Friend in Need
Loretta Olson sometimes gets confused and does some pretty bizarre things. I would like to persuade each of you to help solve the problems facing more advanced and less fortunate elderly Americans by volunteering time to help them remain independent in their homes.
Need
There are two problems that can occur when elderly people live alone and do not get the companionship and care they need. The first is they cannot meet their physical needs and the second is suicide.
Satisfaction
Let’s talk about what we can do to solve these problems. We cannot do everything, but we can join a volunteer program that assists elderly people.
Visualization
You can volunteer as much or as little as you like. You decide what works around your schedule.
Action
I urge you to volunteer to help the elderly. Spending time with them helps reach their emotional and physical needs. You can adjust the times to work in your schedule and can even receive some compensation. Most importantly, Loretta, and million like her will be thankful for you efforts.
Organ Donation How does it feel to wait for something
that you really, really want? What if you had to have what you really wanted in order to live? My cousin was only five years old when he needed a kidney transplant. Today I’d like to talk to you about the need for organ donors in our area, how to can become an organ donor after you die, and how family and organ donor recipients benefit from your donation.
Need
People around the world but also here in the Midwest need organ transplants and they need our assistance.
Satisfaction
There are three ways you can go about making sure your organs are donated. You can talk with your family about your decision, you can mark it on your driver’s license, and just recently proudly place it on driver’s license.
Visualization
Organ donation benefits both the donor’s family and the recipients.
Action
Being an organ donor is an easy process and you would be helping people in great need. What if the person waiting for an organ transplant was a loved one? I will leave you today with a quote from Michael Jordan who said, “Please make the decision to become an organ and tissue donor. Remember: Share your life. Share your decision.”
Assignment-
You will create and present a Persuasive Speech that is 4-5 minutes long w/ 5 sources.