persuasive techniques
DESCRIPTION
Big Names, Logos, Kairos, Pathos, EthosTRANSCRIPT
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If you are the first person from your row to class, you must pick up the folders in the back and place them on
the desk according to number!
FOLDER PROCEDURE
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Good news?
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Done now and good newsBias and persuasive techniquesPersuasive techniques practiceTrifold activityExit ticket
Agenda
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an opinion about whether something or someone is good or bad
bias can influence how you deal with something or someone
Someone or something that is biased is one-sided
HOW IS FOX AND MSNBC BIASED?http://insearchofthings.edublogs.org/lesson-8/
BIAS!
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Claim
Example: I am going to try to convince you that chocolate is a healthy snack.
State your argument.
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Big Names
Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
Important people or experts can make your argument seem more convincing.
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Logos
Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
Logic, facts, numbers, and information can be very
convincing.
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Example: It’s
just not smart
to shoot
yourself in the
foot! Really,
just doesn’t
make sense!
Logos
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Pathos
Example: Your donation might just get this puppy off the street and into a good home.
Getting people to feel happy, sad, or angry can help your argument.
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Ethos
Example: Believe me! I’ve been there before. I’m just like you.
If people believe and trust in you, you’re more likely to persuade them.
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Kairos
Example: This is a one-time offer. You can’t get this price after today.
Try to convince your audience that this issue is so important they must act now.
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In your notebook, identify the persuasive technique:
1. You can only buy this item in the next 10 minutes—act now!
2. Tiger Woods endorses Nike.3. Diet Coke is 100% sugar-free.4. My wife had cancer, so I know what
treatment works best.5. A child is shown covered in bug bites
after using a cheap bug spray.
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Trifold ActivityCLAIM: “I am going to try to convince you that
_________ (your favorite food) is the best food.BIG NAME: OprahLOGOS: Nutritional valuePATHOS: An emotional moment with a family
member that involves the foodETHOS: Convince people that you’re a food
expertKAIROS: Explain that there’s only a limited
supply
BE CREATIVE! MAKE THINGS UP!
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Exit Ticket1. How does this
picture show bias?
2. Rate yourself from 1-5: I used my time wisely in class.
3. Rate yourself from 1-5: I completed all of my work.