persuasive/propaganda techniques “plain folks” appeal- candidate/product is for regular people,...
TRANSCRIPT
Persuasive/Propaganda Techniques
• “Plain Folks” appeal- candidate/product is for regular people, on public’s side, they understand you
• Ex.- photos of president in jeans
-Bandwagon appeal- taps into desire to be part of a group, everyone is doing a certain thing
• Ex. – fashion trend, games, electronics
- Either-Or Fallacy-idea there are only 2 choices, 1 good and one bad, with no third option• Ex: “If you care about your kids, you’llgive them this cereal”
- Glittering Generalities- Statement sounds good, but doesn’t give a concrete argument• Ex: Candidate promising to improve conditions for Americans
• Beautiful People- endorsements from celebrities, linking a product to someone famous
• Testimonial- praise by satisfied customers Ex.- Jenny Craig, Proactiv, exercise equipment, weight-loss commercials
(both use transfer-connects product, candidate, idea, cause with positive image, idea
- Appeal to authority-where you use statistics, get endorsements from doctors, professionals, etc)• Ex.-9 out of 10 dentists recommend
-Appeal to emotion -uses strong feelings rather than facts to persuade, often relies on loaded language• Ex.-teen driver commercials, humane society ads
-Loaded Language- uses words with positive or negative connotations to stir people’s emotions• Ex.- pure, foul, organic, artificial, all-natural, unclean
Name-Calling- Giving a negative, slanted view of the opposite side and trying to associate them with things people fear or dislike• Ex. Negative political ads
Slogan- short catchy phrase used over and over
WWI Recruiting Poster
Analyze Civil Defense Videos for Techniques• Duck and Cover• Survival Under Atomic Attack