PERUNESS TO COLOMBIA

By: Lorena Monzón, Alessandra Portugal and Vanesa Torres.

BUSINESS IDEA: SUMAQ The Company It’s a restaurant chain which mission is to transfer “peruvianess” to their costumers.

Service Thematic restaurant with Peruvian food, special decoration and Peruvian shows.

Colombia It was considered as an interesting country because of its geographic and cultural closeness to Peru.

COLOMBIA’S HISTORY Pre Columbian: Muisca, Quimbaya, Tairona cultures (images at left). One of the three countries that emerged from Grater Colombia (1). “La Violencia” -> from 1946 – 1958 (2) FARC is founded -> 1964 (3) The government is looking forward to a dialogue with this group in order to end the conflict.

Muisca, Quimbaya and Tairona cultures.

FARC

Items valued Political rights (electoral process, political pluralism, functioning of government) Civil liberties (freedom of expression and belief, associational and organizational rights, others)

Scores Free: 1 – 2.5 Partly Free: 3 – 5 Not Free: 5.5 – 7

GEOGRAPHICAL SETTING

GDP PER CAPITA

SOCIAL INSTITUTIONS

No data

Not selected

0 – 25%

26 – 50%

51 – 75%

76 – 100%

EXTENDED FAMILIES

% of children that live with both parents.

% of children that live with one parent.

% of children that don’t live with their parents.

% of married adult couples.

% of live-in couples.

RELIGION AND AESTHETICS

Source: mecometer.com

Roman catholic 90%

Others 90% Others

3.3%Unspecified or none 2.9 %

Evangelical 3.3%

Roman catholic 81.3%

COLOMBIA VS PERÚ

LIVING CONDITIONS – HOFSTEDE DIMENSIONS

DIET AND NUTRITIONMiddle-class families eat elaborate meals that reflect Spanish and indigenous traditions. Lower-income people eat a more carbohydrate-rich diet. A typical meal is identified by size rather than contentMeals usually end with a very sweet dessert, frequently made from panela, a type of brown sugar.There are regional differences in foods.Colombians enjoy a variety of national and international cuisines.

Diet and nutrition Housing Clothing Recreation, sports, and other leisure activities Social security Health Care

HEALTH CARE

Social Welfare The social welfare system has been expensive and inequitably applied, with only 16 percent of the population currently covered by social insurance. The poorest segment of the population is not covered by any program. These groups rely on nongovernmental organizations

Health care has improved dramatically over the last 30 years (upper class and middle class urban areas). The urban poor and people in remote regions have limited access to food, housing, and medical treatment. Traditional remedies are commonly used, particularly in rural and remote areas.

ETIQUETTESocial interaction in the upper class is generally formal and respectful.

Members of lower socioeconomic groups from the interior pride themselves on their good manners.

Lower class individuals in the interior express mutual respect for each other and their elders; women are treated respectfully and given special attention.

Formal greetings among strangers are mandated, whereas salutations among acquaintances are informal.

LANGUAGEThe official language is Spanish. All Colombians speak it except some of the indigenous populations in the Amazonian basinEnglish is used particularly by the upper classTakes great care to preserve the linguistic "purity" of Castilian Spanish. 200 indigenous languages and dialects are spoken.

REFERENCES 1. https://www.cia.gov/library/publications/the-world-factbook/geos/co.html 2. Díaz Rivero, Gonzalo (1998). Wilson Acosta Valdeleón, ed. Orígenes 5.

Santa Fe de Bogotá, DC., Colombia: Libros y Libros S.A. pp. 112–119.3. «El Frente Nacional». Biblioteca Luis Ángel Arango. Consultado el 9 de

julio de 2009.4. https://freedomhouse.org/country/colombia#.Vc5qPPl_NHw5. http://www.eltiempo.com/politica/proceso-de-paz/comision-legislativa-pa

ra-desarrollar-acuerdos-con-las-farc/162322176. http://www.siicex.gob.pe/siicex/resources/sectoresproductivos/GM%20se

rvicios%20-%20Colombia%202013.pdf

7. http://geert-hofstede.com/colombia.html

REFERENCES 1. https://www.cia.gov/library/publications/the-world-factbook/geos/co.ht

ml

2. Díaz Rivero, Gonzalo (1998). Wilson Acosta Valdeleón, ed. Orígenes 5. Santa Fe de Bogotá, DC., Colombia: Libros y Libros S.A. pp. 112–119.

3. «El Frente Nacional». Biblioteca Luis Ángel Arango. Consultado el 9 de julio de 2009.

4. https://freedomhouse.org/country/colombia#.Vc5qPPl_NHw5. http://

www.eltiempo.com/politica/proceso-de-paz/comision-legislativa-para-desarrollar-acuerdos-con-las-farc/16232217

6. http://mecometer.com/

lasses and Castes. The massive urban migration that began in the 1950s saw a middle class emerge, resulting in a three-class system: upper, middle, and lower. The upper class, which includes 20 percent of the population, accounts for about 75 to 80 percent of the gross national product. This group tends to be made up of individuals of unmixed European ancestry. Within this class, there is an elite referred to as the "oligarchy" that enjoys wealth and financial security, political power, and education. This group may be considered a caste, since membership is largely due to birthright, not to individual ability. A wide gap separates the elite from the masses. Unlike the elite, this group has few opportunities for social mobility. Social inequality is evident in the lower class, whose members are often malnourished, poorly housed, disease-ridden, and illiterate.

White people continue to dominate the upper class, while mestizos and mulattoes constitute the middle and lower classes. Blacks and Indians make up a significant portion of the lower class. Historically, blacks felt socially superior to Indians despite the fact that Indians occupied an officially higher position in society.

Read more: http://www.everyculture.com/Bo-Co/Colombia.html#ixzz3imxksrRX

NUTRITION undernourished and dual burden HHs significantly decreased between 2005 (13.7% and 10.6%, respectively) and 2010 (3.5% and 5.1%, respectively) (p < 0.05). A greater increase of overweight/obesity was observed for the lowest quintile of wealth index (WI), with an increase of almost 10% between 2000 and 2010,

The observed prevalence of dual burden households was not different from the expected prevalence. Results from this study indicate that although overweight/obesity continues to be more prevalent among high-income Colombian households, it is growing at a faster pace among the most economically disadvantaged.

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4361151/