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Petersen’s Bowhunting

fills a unique niche as the

authority on bowhunting

equipment - and the

content surrounding this

‘latest-and-greatest’ editorial focus is presented within an

entertaining mix of how-to advice and where-to adventure.

Because this emphasis on equipment serves as a de-facto

buyer’s guide, the Petersen’s Bowhunting environment is

unparelleled for advertisers looking to reach acquisitive and

purchase-minded consumers.

Hunting and the American Consumer

While mainstream marketers often misperceive the hunting enthusiast and the media that serves them as too niche, or as having undesirable connotations, the reality is that these consumers represent a powerful and deep cross-section of American consumers. Key facts about this influential market include:

n 12.5 million Americans participate in hunting – more that thepopulation of New York City and Los Angeles combined.

n More Americans hunt than play tennis, and more people huntthan ski.

n America’s hunters invest $280 million annually to help pay forwildlife conservation through special federal excise taxes.

n America’s 12.5 million hunters had an overall $66 billionimpact on the U.S. economy, supporting almost 600,000 jobs nationwide.

n Hunting enthusiasts spent $2.1 billion on food and drinksconsumed on hunting trips alone.

n Hunting enthusiasts also spent over $500 million on the care andfeeding of their dogs.

Petersen’s Bowhunting At-A-Glance

Circulation 125,180

Frequency 9 times/year

Total Audience 622,270

Men 98%

Women 2%

Median Age 46.8

Married 81.4%

Have Children in Household 40.4%

Attended College 41.1%

Management/Professional 14.1%

Tradesmen/Craftsmen 16.2%

Average Household Income $100,500

Average Household Net Worth $451,400

Bowhuntingmag.com

Average Monthly UVs: 117,000

Average Monthly PVs: 992,000

Sources: Hunting and Fishing: Bright Stars in the American Economy, The Congressional Sportsmen’s Foundation, 2013; Dynamic Logic/Millward Brown CrossMedia Research, 2004-2007; AAM, June2014; MRI, Spring 2014; Bowhunting Subscriber Study, Accelara Research, 2012.

Petersen’s Bowhunting Magazine2015 Demographic Highlights

% Comp

Total Audience 622,270 Men 99%

Women 1%

Median Age 46.8 Married 82%

Have Children in Household 53%

Attended College 59%

Management/Professional 34%

Tradesmen/Craftsmen 47%

Average Household Income $90,500Average Household Net Worth $431,000

Own a Bow 99%

Average Number of Bows Owned 2.5

Own Shotgun 93%

Own a Pump Action Shotgun 74%

Own a Semi-Automatic Shotgun 44%

Own an Over & Under Shotgun 19%

Own a Handgun 68%

Use Archery Equipment for Target Shooting 97%

Use Rifle for Target Shooting 69%

Use Shotgun for Target Shooting 54%

Use Handguns for Target Shooting 43%

Hunt with a Bow and Arrow 99%

Hunt with a Rifle 77%

Participated in Whitetail Deer Hunting, Past 12 mos. 94%

Participated in Big Game Hunting, Past 12 mos. 65%

Participated in Small Game Hunting, Past 12 mos. 65%

Participated in Upland Bird Hunting, Past 12 mos. 41%

Participated in Varmint Hunting, Past 12 mos. 40%

Purchased Factory Loaded Cartridges, Past 12 mos. 88%

Purchased Shot Shells, Past 12 mos. 77%

Purchased Center Fire, Past 12 mos. 63%

Purchased Rim Fire, Past 12 mos. 58%

Average Handheld Rounds Reloaded, Past 12 mos. 509

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Petersen’s Bowhunting Magazine2015 Demographic Highlights

% Comp

Traveled to Hunt within the U.S., Past 12 mos. 53%

Household Owns/Leases 1+ Pick Up Truck(s) 69%

Household Owns/Leases 1+ Sport Utility Vehicle 38%

Household Owns/Leases 1+ Van 22%

Household Owns/Leases Domestic Only 74%

Household Owns/Leases Import and Domestic 20%

Personally Responsible for Maintaining Vehicle(s) 38%

Changed Own Motor Oil, Past 12 mos. 85%

Purchased Aftermarket Auto Accessories for Vehicles, Past 12 mos. 46%

You or Other Household Member Did Any Household Improvement Work or Any Home Remodeling, Past 12 mos. 78%

Sources: MRI, Spring, 2014 (audience; age); Petersen’s Bowhunting Subscriber Study, Beta Research, 2004.

Petersen’s Bowhunting Magazine2015 Editorial Calendar, Closing & On Sale Dates

March 2015Theme: 2014 New Gear GuideBuyer’s Guide: New 2014 Archery ProductsSpecial Feature: The industry’s earliest and most comprehensive overview of new archery tackle and related equipment. This special issue will feature hundreds of new products in nine sections: Bows; Crossbows; Bow Accessories; Arrows and Broadheads; Treestands and Blinds; Scents, Calls, Lures and Decoys; Field Wear and Packs; Optics and Scouting Gear; and Useful Tools.Ad Close: December 3, 2014Materials Due: December 10, 2014In Mail: January 20, 2014 On Sale: January 27, 2014

April/May 2015Theme: Spring Bowhunting AdventuresField Gear: Bowfishing BonanzaBuyer’s Guide: Gobbler Gear: Top New Turkey-Hunting ProductsSpecial Features: “5 Fabulous DIY Turkey Trips” and “Bluegrass Bowfishing” High Grades, Tackle Box and Pro ShopAd Close: January 14, 2015Materials Due: January 16, 2015In Mail: February 24, 2015On Sale: March 3, 2015

June 2015Theme: Summer Shooting SpectacularField Gear: On the Range (Targets and Range Accessories)Buyer’s Guides: Bow Sights and Arrow RestsSpecial Features: “BOWHUNTING’s 2014 Arrow Flight Test,” “Never Miss Again” and “10 Tune-Ups for Better Accuracy” High Grades, Tackle Box and Pro ShopHot Products ShowcaseAd Close: March 11, 2015Materials Due: March 18, 2015In Mail: April 21, 2015On Sale: April 28, 2014

July 2015Theme: Western BowhuntingField Gear: High-Tech Hunting Tools (GPS technology, smartphone apps, satellite communications, emergency beacons, etc.)Buyer’s Guide: Bowhunting Optics (binoculars, spotting scopes and rangefinders)Special Features: “Keys for Spot-and-Stalk Success” (with sidebar on spot-and-stalk products) and “Getting the Jump on Monster Muleys” High Grades, Tackle Box and Pro ShopAd Close: April 10, 2015Materials Due: April 15, 2015In Mail: May 26, 2015On Sale: June 2, 2015

August 2015Theme: 2014 Broadhead ShootoutField Gear: Scent-Elimination ProductsBuyer’s Guide: Arrow InnovationsSpecial Features: “BOWHUNTING’s 2014 Head-to-Head Broadhead Test,” “High-Success, Low-Cost Hunts” and “Success Secrets for Outfitted Hunts”High Grades, Tackle Box and Pro ShopAd Close: May 15, 2015Materials Due: May 22, 2015In Mail: June 30, 2015On Sale: July 7, 2015

September 2015Theme: 2014 Elk-Hunter’s GuideField Gear: Fixed-Blade BroadheadsBuyer’s Guides: Crossbows and Crossbow AccessoriesSpecial Features: “Big Bull Bownanza” and “Extreme DIY Elk”High Grades, Tackle Box and Pro ShopHot Deer Gear ShowcaseAd Close: June 12, 2015Materials Due: June 19, 2015In Mail: July 28, 2015 On Sale: August 4, 2015

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Petersen’s Bowhunting Magazine2015 Editorial Calendar, Closing & On Sale Dates

October 2015Theme: Whitetail Deer HuntingField Gear: Treestand Safety GearBuyer’s Guide: Deer CallsSpecial Features: “BOWHUNTING’s 2014 Deer-Hunting Calendar,” “Micromanage for Monster Bucks” and “Over-the-Counter Whitetails”High Grades, Tackle Box and Pro ShopAd Close: July 15, 2015Materials Due: July 24, 2015In Mail: September 1, 2015On Sale: September 8, 2015

November/December 2015Theme: 2014 Rut GuideField Gear: The All-Day Sit (treestand, camo clothing, backpack and related whitetail-hunting gear)Buyer’s Guides: Rut Lures and Deer AttractantsSpecial Features: “Expert Scent Setups” and “Bucks That Break the Mold”High Grades, Tackle Box and Pro ShopHoliday Gift ShowcaseAd Close: August 7, 2015Materials Due: August 19, 2015In Mail: September 29, 2015On Sale: October 6, 2015

January/February 2016Theme: Late-Season BowhuntingField Gear: Wild Game Celebration (butchering and processing products)Buyer’s Guide: Cold-Weather Bowhunting ApparelSpecial Features: “The Science of Staying Warm,” “Super Late-Season Strategies” and “Meat Care 101”High Grades, Tackle Box and Pro ShopAd Close: October 2, 2015Materials Due: October 9, 2015In Mail: November 17, 2015On Sale: November 24, 2015

4-Color 1 x 3 x 6 x 9 x

Page $9,220 $8,755 $8,290 $8,110

2/3 7,355 6,990 6,620 6,495

1/2 5,995 5,685 5,380 5,275

1/3 5,055 4,805 4,570 4,455

1/4 4,240 4,015 3,825 3,725

1/6 3,470 3,045 2,765 2,510

Two Color

Page $7,200 $6,845 $6,485 $6,335

2/3 5,615 5,330 5,040 4,945

1/2 4,470 4,250 4,015 3,935

1/3 3,470 3,280 3,105 3,035

1/4 2,875 2,730 2,585 2,510

1/6 2,250 2,110 2,010 1,900

Black & White

Page $5,765 $5,465 $5,170 $5,070

2/3 4,370 4,165 3,935 3,865

1/2 3,470 3,280 3,105 3,035

1/3 2,595 2,475 2,330 2,235

1/4 2,020 1,915 1,825 1,765

1/6 1,435 1,370 1,305 1,275

1/8 805 780 720 685

1/12 570 545 515 480

1 Inch 375 355 330 310

Covers

4 $11,985 $11,375 $10,785 $10,515

3 10,130 9,625 9,120 8,910

2 10,580 10,070 9,530 9,310

Petersen’s Bowhunting Magazine2015 General Advertising Rates

Effective January 1, 2015

4-Color 1 x 3 x 6 x 9 x

1/8 $1,300 $1,275 $1,160 $1,080

1/12 890 865 805 760

13/4 sq or H 730 720 675 660

11/2 Hor 660 650 610 570

1 Inch 580 570 525 480

2-color

1/8 $1,015 $985 $910 $855

1/12 685 675 650 610

13/4 sq or H 580 570 525 515

11/2 Hor 515 505 470 435

1 Inch 435 420 410 375

Black & White

1/8 $805 $780 $720 $685

1/12 570 545 515 480

13/4 sq or H 450 435 410 400

11/2 Hor 400 385 375 355

1 Inch 375 355 330 310

Petersen’s Bowhunting Magazine2015 Outdoor Marketplace & Where-To-GoAdvertising Rates

Effective January 1, 2015

Petersen’s BowhuntingDigital Advertising Opportunities

Petersen’s Bowhunting online adds a valuable dimension to the brand by bringing site visitors the most up-to-date news and information on bowhunting, presented with engaging video content, gear reviews, hunting strategy and direct access to the bowhunting community.

Petersen’s Bowhunting Online: Vital Statistics Monthly Avg.

Unique Visitors 117,000Pageviews 992,000Per Session Time-on-Site 5:37Traffic from Mobile Device/Tablet 58%

Petersen’s Bowhunting e-Newsletter Subscribers

2x/month Distribution 50,000

Source: Google Analytics, January 1, 2014 - September 30, 2014.

300 x 250 Rectangle

728 x 90 Leaderboard

Site Skin

Bowhunting Mobile

Bowhuntinge-Newsletter

Content Targeted Ads

Petersen’s BowhuntingDigital Advertising Rates

Advertising Rates & Positions

All online advertising is is sold on a cost-per-thousand (CPM) basis, unless otherwise noted.

Site Placement Advertising Unit Net CPM

Leaderboard 728 x 90 $10

Medium Rectangle 300 x 250 12

Sticky-Medium Rectangle 300 x 250 10

Half-Page 300 x 600 14

Roadblock 300 x 250; 728 x 90 20

Targeting Geographic, Section, Contextual CPM plus $2

Mobile 320 x 50 / 300 x 50 5

Custom CreativeSite Placement Advertising Unit Net CPM

Video Pre-Roll: 15 / 30 Seconds 640 x 480 $20/30

Superheader (pushdown) 1080 x 90 > 1080 x 415 35 with video/25

Site Skin 1400 x 800 25

Interstitial (pre-) 600 x 400 25

Logo with Forums ROS Monthly Forums Sponsor 300 x 250; 728 x 90 13

E-Commerce Widget Custom, with product integration 25

E-Mail Newsletters & Custom E-Blasts

Site Placement Advertising Unit Net CPM

E-Mail Newsletter 728 x 90, 300 x 250 15

Custom E-Blast 600 x 800 100 InterMedia Outdoors Digital Network also offers customized packages, beyond standard sizes and placements, that satisfy the specific needs and objectives of our clients. For more information, please contact your local sales rep or email: david.grant@imoutdoors.com.

Terms : ROS: Run-of-site (on a specific website). ROC: Run-of-category (hunt, fish, shoot).RON: Run-of-network (all IMO websites).

IMO Online Properties Complement and Support the Most Effective Multi-Media Marketing Programs

Online User Demograhics

Male: (%) 76.7 Unique Visitors per Month (MM) 3.1

Median Age: 43.0 Page Views per Month (MM) 22.5

Age 18-49: (%) 58.4 Average Time Spent (minutes) 8.02

Age 35-64: (%) 59.3 Average Page Views/Visit 5.74

Average HHI: $75,760 Researched Product Online (%) 84.0

Fish (past 12 months) 74.0 Brought Product Online (%) 79.0

Hunt (past 12 months) 56.0 Shooting (past 12 months) 70.0

Sources: Google Analytics Jan-Jul 2014 monthly average; Digital User Survey, TouchPoint Research June 2014 (demographics, activities); ComScore July 2013 (media age).

InterMedia Outdoors Digital Network offers marketers the ability to develop highly-targeted campaigns that are fully integrated with any combination of multi-media assets – including IMO magazines, television programming, mobile and events. These advertising opportunities give your products and services high-profile exposure to 80+milion American Sportsmen – and drive results!

Display Advertising Units: The IMO network utilizes the Internet Advertising Bureau’s (www.iab.net) standard display units as well as several custom creative options.

Streaming Video: Delivers your brand’s video messaging (or TV spot) to a captive audience via:n :15 or :30 pre-rolln Embedded in custom Superheader ad

E-Mail Newsletters: Sent directly to opt-in subscribers, with advertisements appearing within the most current information and content on Sportsmen’s preferred passion – whether it is hunting, fishing or shooting. n Custom e-blasts (with exclusive content about your brand) are also available.

Custom Creative: High-profile and engag-ing ad units that best position your brand and surround the most relevant content across IMO websites.

Targeting: Increase your hyper-focused marketing efforts by targeting consumers most likely to purchase - we deliver them to your home page, specific product pages, e-commerce site or retail location.n Available with geographic, contextual or section targeting - and many others, please inquire.

Online Ad Specs: Complete and compre-hensive technical advertising creative spec-ifications are available by clicking here.

Petersen’s Bowhunting Magazine2015 Contract & Copy Regulations

Typical Advertising Sizes and Mechanical Specifications:

Trim Size: 7 3/4 w x 10 1/2 h

1. Two Page SpreadNon-Bleed: 14.5 x 9.5Bleed: 15.75 x 10.75Trim: 15.5 x 10.5Safety: 15 x 10

2. Two Page One-Half HorizontalNon-Bleed: 14.5 x 4.75Bleed: 15.75 x 5.5Trim: 15.5 x 5.25Safety: 15 x 4.75

3. Full PageNon-Bleed: 6.75 x 9.5Bleed: 8 x 10.75Trim: 7.75 x 10.5Safety: 7.25 x 10

4. Two-Third VerticalNon-Bleed: 4.375 x 9.5Bleed: 5.25 x 10.75Trim: 5 x 10.5Safety: 4.5 x 10

5. Two-Third HorizontalNon-Bleed: 6.75 x 6.75Bleed: 8 x 7.125Trim: 7.75 x 6.875Safety: 7.25 x 6.375

6. One-Half VerticalNon-Bleed: 4.375 x 7.25Bleed: 5.25 x 8Trim: 5 x 7.75Safety: 4.5 x 7.25

7. One-Half HorizontalNon-Bleed: 6.75 x 4.75Bleed: 8 x 5.5Trim: 7.75 x 5.25Safety: 7.25 x 4.75

8. One-Third VerticalNon-Bleed: 2.125 x 9.5Bleed: 2.875 x 10.75Trim: 2.625 x 10.5Safety: 2.125 x 10

9. One-Third SquareNon-Bleed: 4.375 x 4.75Bleed: 5.125 x 5.5Trim: 5 x 5.25Safety: 4.5 x 4.75

10. One-Third HorizontalNon-Bleed: 6.75 x 3.375Bleed: 8 x 4.125Trim: 7.75 x 3.875Safety: 7.25 x 3.625

11. One-Quarter VerticalNon-Bleed: 3.375 x 4.75

12. One-Quarter HorizontalNon-Bleed: 4.375 x 3.625

13. One-Sixth VerticalNon-Bleed: 2.125 x 4.75

14. One-Sixth HorizontalNon-Bleed: 4.375 x 2.25

15. One-Eighth HorizontalNon-Bleed: 4.375 x 1.5

16. One-Eighth PageNon-Bleed: 2.125 x 3.5

17. One-Twelfth PageNon-Bleed: 2.125 x 2.25

18. One Inch BannerNon-Bleed: 6.75 x 1

19. Two Inch BannerNon-Bleed: 6.75 x 2 20. Eight Inch Vertical Non-Bleed: 2.125 x 8

21. Seven Inch VerticalNon-Bleed: 2.125 x 7

22. Six Inch VerticalNon-Bleed: 2.125 x 6

23. One Inch 2-ColumnNon-Bleed: 4.375 x 1

24. One Inch Vertical Non-Bleed: 2.125 x 1

A SWOP-standard proof, pulled from the supplied file, must be submitted with each 4-color ad.

Non-Bleed - 1/2” inside trim. Non-bleed ads should have all elements within this measurement.

Bleed - 1/8” outside the trim. Elements that “bleed” off trimmed page should extend at least 1/8” beyond trim.

Trim - The edge of the page

Safety - 1/4” inside of trim edge. All image and text not intended to bleed should be within this measurement.

Petersen’s Bowhunting Magazine2015 Contract & Copy Regulations

Terms and Conditions:

1. The publisher may reject any advertising for any reason at any time, even if previously acknowledged or accepted.

2. Cancellations or changes in advertising (including changes in insertion orders) will not be accepted by the publisher after the issue closing date.

3. Cancellations must be in writing, and none are considered accepted until confirmed in writing by the publisher.

4. Cancellation of a space contract by the advertiser or its agency will result in the forfeiture of position protection and/or the contract rate, if any. The rate on past and subsequent insertions will be adjusted to conform to the actual space used at current rates.

5. The publisher shall not be liable for any delay or failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, strikes, work stoppages, accidents, or other circumstances beyond the publisher’s control. The liability of publisher, if any, for any act, error, or omission for which it may be held responsible at law or in equity shall not exceed the cost of the advertising space affected by the error. In no event shall publisher be liable for any indirect, consequential, punitive, special, or incidental damages, including, but not limited to, lost income or profits.

6. Advertiser and agency represent and warrant that they are authorized to publish the entire contents and subject matter of any advertisement in any issue or edition and that publication will not violate any law or infringe upon any right of any party or result in any claims against publisher. In consideration of the publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify, defend and hold harmless InterMedia Outdoors, Inc., its affiliates, officers, agents and employees against any and all losses and expenses (including legal fees) arising from or relating to (a) a breach or misrepresentation of the foregoing representations and warranties, and/or (b) the publication or contents of the advertisement including, without limitation, claims or suits for defamation, libel, misappropriation, privacy or publicity rights, copyright or trademark infringement, plagiarism, and from any and all similar claims now known or hereafter devised or created.

7. No conditions, printed or otherwise, appearing on the contract, order, or copy instructions that conflict with the publisher’s policies or the terms and conditions stated herein will be binding on the publisher and to the extent inconsistent with the terms herein, these terms and conditions shall govern and supersede any such conditions.

8. The publisher has the continuing right to adjust its rate schedule and will regard the failure of an order to correspond to the rate schedule as a clerical error and will, without further communication, invoice the advertiser based on rates in effect at that time.

9. The publisher will hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Please be advised that there is no “sequential liability” to the publisher. Payment is due upon receipt of invoice. All payments must be in United States currency. Advertiser and/or its advertising agency are jointly and severally liable for all costs, fees and expenses (including attorney or collection agency fees) incurred in connection with the collection of all monies due.

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Petersen’s Bowhunting Magazine2015 Contract & Copy Regulations

10. The forwarding of an order is construed as an acceptance of all the publisher’s rates and conditions in effect at that time.

11. This agreement shall be governed by and construed in accordance with the laws of the State of Georgia without regard to conflict of laws provisions. Any action or proceeding arising out of or relating to this agreement or publisher’s publication of the advertising shall be brought in the courts of record in the State of Georgia.

Digital Advertising Requirements:

For advertisements prepared in InDesign and QuarkXPress, place the page layout document and all images (InDesign: use Package — Quark: use Collect for Output ) in one folder. Collect all the fonts, both screen and printer, used in the document and place them in a folder labeled “fonts” inside the document folder. It’s critical that you supply all fonts used, even such common ones as Times and Helvetica. Different versions of fonts with the same name from the same foundry may have different metrics or kerning pairs, and these differences can cause type to reflow. We will use your fonts exclusively for your ad.

Media:

Files can be sent via advertising materials portal*,CD, or by email (must not exceed 5MB in size).*Upon completion of your upload to our advertising materials portal, please contact your InterMedia advertising materials manager right away to inform us that your files are ready for us to download. Additionally, we will require a fax copy of the ad for preliminary proofing purposes. If your ad is color, we will require an acceptable color proof be shipped to us at the earliest date possible.

Advertising Materials Portal:

InterMedia Outdoors maintains an advertising materials portal to support advertisers in the quick and easy electronic delivery of digital ad files. The IMO Portal is a simple way to transmit large files over the internet. However, content proofs are still required for electronically submitted ads (see Proof Policy below for requirements). Please contact your InterMedia advertising materials manager upon upload to the portal.

Portal URL: http://imo.sendmyad.com

Proofs:

A content proof should be submitted with every ad. All proofs should be at 100%. Proofs of full-page ads should include registration marks. For color ads a properly calibrated, SWOP-certified proof with color bar should be included for guidance on press. A list of SWOP-certified systems is available at: http://swop.org/certifcation.html#cert. For ads submitted via email or via the advertising materials portal, a low resolution PDF or JPEG file is acceptable in lieu of a hardcopy proof. The PDF of JPEG file should be clearly labeled “Proof” to differentiate it from the high resolution ad file.

Fonts:

We can only accept OpenType or PostScript Type 1 fonts. If TrueType fonts are used, they must be converted to outline in Illustrator or a similar program, or embedded within a PDF. Type must not have styles (bold, italic, etc.) applied in the page layout program. The actual (bold or italic) font must be selected.

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Petersen’s Bowhunting Magazine2015 Contract & Copy Regulations

Document Setup:

For full-page ads, your document page size should match the magazine page size. Please include trim marks with 1/8” offset. Bleeds should extend 1/8” beyond trim. Two-page ads must be created as two individual pages, not one double-size page. Maximum one ad per document.

Images:

Photographic:Should be saved in TIFF or EPS format, not JPEG, and must not contain extra channels. The color space should be CMYK or Grayscale. The maximum ink coverage (C+Y+M+K) should be no more than 300%. The effective resolution of images should be between 240 and 400 dpi. Images should not contain embedded transfer functions or halftone screens. Do not use ICC profiles or other color management.

Linework:Should be saved as a bitmap TIFF. Should have an effective resolution of 1200 to 2400 dpi.

Vector (EPS logos, etc.):Images must be embedded, not linked. Fonts must be converted to outline (preferred) or embedded within the EPS.Do not place EPS files inside of EPS files.

Colors:No RGB or Pantone. Must be CMYK. Total ink coverage must not exceed 300%. (Exception: if you have paid for a fifth color in your ad it must be a Pantone set to Spot.)

Specifications for Business Reply Mail & Full-Page Advertising Inserts:

Quantity:Please call the Production Manager 717-695-8090 for amount for specific months.

Minimum Dimensions:3 7⁄8” deep; 5” from backbone (fold) to face (outside edge); 3 1⁄2” flap on high-folio side. These measurements yield an overall (unfolded) size of 12 1⁄8” wide by 3 7⁄8” deep. Deliver cards folded.

Maximum Dimensions:11” deep; 8” from backbone (fold) to face (outside edge); 4” flap on high-folio side. These measurements yield an overall (unfolded) size of 8” wide by 11” deep. Deliver cards folded.

Trim & Lap:Absolute minimum lap is 3⁄8.” Lap should be on low-folio side. Issues will jog to the foot; therefore, 1⁄8” will be trimmed off the foot of all supplied inserts. No trim at gutter (backbone). Final magazine size is 7 3/4” wide by 10 1⁄2” deep.

Live Matter:Keep vital advertising material (type, logos, and important parts of photos) 1⁄2” from final trim.

Perforation:Perforation must be 60% paper, 40% hole. (If holes are too large, the cards may tear apart during binding). Make sure your printer is aware of this specification.

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Petersen’s Bowhunting Magazine2015 Contract & Copy Regulations

Porosity Specs:Inserts are fed by vacuum grippers. Insert stock should not be too porous for proper feeding. Stock with excessive porosity will cause two or more inserts to be picked up at one time (causing a premature depletion of supply); or it may fail to pick up an insert at all. Our printer uses the Gurley Porosity Tester. It should take at least 25 seconds to force 100ccs of air through the stock, using the Gurley Tester. Your insert stock should be Gurley specified and be guaranteed to meet the above minimum specifications.

Deadline:Insertion order committing space must be at our office by closing date for a specific issue to allow time for proper pagination, for postal requirements, and for press information, etc. Inserts must be delivered by no later than the 20th of the month.

Shipping & Packing:

Please advise your printer to follow the specs above. Ship to: Account Manager - Petersen’s Bowhunting, Quad Graphics, Sussex Plant, N63 W23075 Hwy. 74, Sussex, WI 53089. Blueline sample of insert must be provided to the Production Manager for approval prior to printing.

Postal Requirements:The U.S. Postal Service requires that any business reply mail be at least .007 inches thick (7-point stock). To get card rate, return portion of card should be at least 3 1⁄2” by 5”, but not exceed 4 1⁄4” by 6”. All business reply mail must comply with postal specifications.

Mailing / Miscellaneous:

Send all advertising materials and insert bluelines to:

Production Manager - Petersen’s Bowhunting6385 Flank Drive, Suite 800Harrisburg, PA 17112717-695-8090Kyle.Morgan@imoutdoors.com

Audited by Audit Bureau of Circulation.

1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION

2. PRICES

Average for the

Statement Period % Rate Base

Above (Below)

% Above (Below)

Paid & Verified Circulation: (See Par. 6)

Subscriptions:Paid

Print 86,833 69.4Digital (Replica) 2,701 2.1

Total Paid Subscriptions 89,534 71.5Verified

Print 27,376 21.9Total Verified Subscriptions 27,376 21.9

Total Paid & Verified Subscriptions 116,910 93.4Single Copy Sales

Print 8,145 6.5Digital (Replica) 125 0.1

Total Single Copy Sales 8,270 6.6

Total Paid & Verified Circulation 125,180 100.0 None Claimed

Suggested Average Price (2) Retail Prices (1) Net Gross (Optional)

Average Single Copy $5.99Subscription $17.97Average Subscription Price Annualized(10 issue frequency) $11.40 $11.50Average Subscription Price per Copy $1.14 $1.15

(1) For the Statement period(2) Represents subscriptions for the 12 months ended December 31, 2013.

MAGAZINE Publisher’s Statement6 months ended June 30, 2014Subject to Audit

Field Served: PETERSEN’S BOWHUNTING magazine features in-depth articles onarchery equipment and bowhunting techniques. Each issue contains profiles of new bows,arrows and accessories, detailed how-to features, new product sections and industrydevelopments.

Published by InterMedia Outdoors, Inc.Frequency: 10 times/year

04-0851-548 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL REPLICA

4. AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS

5. TREND ANALYSIS

Paid Subscriptions Verified Subscriptions Single Copy Sales

Issue PrintDigital

(Replica)

TotalPaid

Subscriptions Print

TotalVerified

Subscriptions

TotalPaid &Verified

Subscriptions PrintDigital

(Replica)

TotalSingle Copy

Sales

TotalPaid &Verified

CirculationPrint

TotalPaid &Verified

CirculationDigital

(Replica)

TotalPaid &Verified

Circulation

Jan./Feb. 89,094 2,157 91,251 28,669 28,669 119,920 9,018 140 9,158 126,781 2,297 129,078Mar. 90,137 3,024 93,161 19,351 19,351 112,512 9,767 176 9,943 119,255 3,200 122,455Apr./May 88,750 2,498 91,248 24,986 24,986 116,234 6,489 97 6,586 120,225 2,595 122,820June 79,347 3,125 82,472 36,503 36,503 118,975 7,305 87 7,392 123,155 3,212 126,367

None

2009 % 2010 % 2011 % 2012 % 2013 %

Subscriptions: Paid 109,493 87.0 107,281 84.9 94,489 75.3 96,706 76.3 91,173 71.4 Verified N/A 4,713 3.8 19,161 15.3 19,740 15.6 26,506 20.8Total Paid & Verified Subscriptions 109,493 87.0 111,994 88.7 113,650 90.6 116,446 91.9 117,679 92.2Single Copy Sales 16,356 13.0 14,329 11.3 11,812 9.4 10,311 8.1 9,933 7.8Total Paid & Verified Circulation 125,849 100.0 126,323 100.0 125,462 100.0 126,757 100.0 127,612 100.0Year Over Year Percent of Change -14.4 0.4 -0.7 1.0 0.7Avg. Annualized Subscription Price $12.72 $14.00 $12.47 $12.03 $11.28

Page 2 of 5 • 04-0851-5Alliance for Audited Media

6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATIONThe following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation.

6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACEThe following represents the average public place copies made available during the statement period to the following public areas:

6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USEThe following represents the average individual use copies made available during the statement period to the following individuals:

PrintAverage for

Period

Digital(Replica)

Average forPeriod Total

% of Circulation

PAID SUBSCRIPTIONSIndividual Subscriptions* 86,833 2,701 89,534 71.5

TOTAL PAID SUBSCRIPTIONS 86,833 2,701 89,534 71.5

VERIFIED SUBSCRIPTIONSPublic Place (See Par. 6A) 26,666 26,666 21.3Individual Use (See Par. 6B) 710 710 0.6

TOTAL VERIFIED SUBSCRIPTIONS 27,376 27,376 21.9TOTAL PAID & VERIFIED SUBSCRIPTIONS 114,209 2,701 116,910 93.4

SINGLE COPY SALES Single Issue Sales 8,145 125 8,270 6.6

TOTAL SINGLE COPY SALES 8,145 125 8,270 6.6TOTAL PAID & VERIFIED CIRCULATION 122,354 2,826 125,180 100.0

*Included in Average Price calculation

Verified Subscription:

PersonalCare

SalonsSpecialty

Locations/RetailAutomotive

Outlets

Fitness/Recreational

FacilitiesPublic Place

Other

TotalPublic Place

Copies

Public Place 14,349 7,750 3,878 688 1 26,666

Verified Subscription:Individual Use

Other

TotalIndividual Use

Copies

Individual Use 710 710

Page 3 of 5 • 04-0851-5Alliance for Audited Media

7. GEOGRAPHIC DATA for the January/February 2014 issueTotal paid & verified circulation of this issue was 3.1% greater than the total average paid & verified circulation.

PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES

State Print

TotalPaid

Subscrip-tions Print

TotalVerified

Subscrip-tions

TotalPaid &Verified

Subscrip-tions Print

TotalSingle Copy

Sales

TotalPaid &

Verified Circulation

Print

TotalPaid &

Verified Circulation

Digital(Replica)

TotalPaid &Verified

Circulation

Alabama 1,118 1,118 656 656 1,774 207 207 1,981 1,981Arizona 990 990 308 308 1,298 247 247 1,545 1,545Arkansas 1,286 1,286 505 505 1,791 112 112 1,903 1,903California 2,058 2,058 908 908 2,966 242 242 3,208 3,208Colorado 1,404 1,404 535 535 1,939 254 254 2,193 2,193Connecticut 766 1 767 256 256 1,023 29 29 1,051 1 1,052Delaware 285 285 61 61 346 24 24 370 370District of Columbia 10 10 1 1 11 4 4 15 15Florida 2,010 1 2,011 912 912 2,923 441 441 3,363 1 3,364Georgia 1,471 2 1,473 717 717 2,190 333 333 2,521 2 2,523Idaho 583 583 278 278 861 54 54 915 915Illinois 3,850 3,850 1,059 1,059 4,909 345 345 5,254 5,254Indiana 2,196 2,196 838 838 3,034 194 194 3,228 3,228Iowa 2,286 2,286 677 677 2,963 140 140 3,103 3,103Kansas 1,457 1,457 582 582 2,039 223 223 2,262 2,262Kentucky 1,415 1,415 602 602 2,017 107 107 2,124 2,124Louisiana 1,347 1,347 558 558 1,905 92 92 1,997 1,997Maine 433 433 140 140 573 29 29 602 602Maryland 1,316 1,316 278 278 1,594 152 152 1,746 1,746Massachusetts 1,189 1,189 277 277 1,466 38 38 1,504 1,504Michigan 5,306 1 5,307 1,405 1,405 6,712 348 348 7,059 1 7,060Minnesota 3,577 1 3,578 833 833 4,411 245 245 4,655 1 4,656Mississippi 841 841 422 422 1,263 75 75 1,338 1,338Missouri 3,391 1 3,392 760 760 4,152 528 528 4,679 1 4,680Montana 752 752 301 301 1,053 50 50 1,103 1,103Nebraska 1,038 2 1,040 375 375 1,415 90 90 1,503 2 1,505Nevada 262 1 263 106 106 369 95 95 463 1 464New Hampshire 552 552 126 126 678 51 51 729 729New Jersey 1,628 1,628 331 331 1,959 90 90 2,049 2,049New Mexico 463 463 278 278 741 38 38 779 779New York 5,198 2 5,200 990 990 6,190 263 263 6,451 2 6,453North Carolina 1,860 1 1,861 980 980 2,841 352 352 3,192 1 3,193North Dakota 651 651 181 181 832 47 47 879 879Ohio 4,302 1 4,303 1,361 1,361 5,664 316 316 5,979 1 5,980Oklahoma 1,299 1,299 599 599 1,898 157 157 2,055 2,055Oregon 1,089 1,089 496 496 1,585 122 122 1,707 1,707Pennsylvania 8,040 8,040 1,873 1,873 9,913 433 433 10,346 10,346Rhode Island 128 128 56 56 184 9 9 193 193South Carolina 850 850 556 556 1,406 165 165 1,571 1,571South Dakota 734 734 161 161 895 58 58 953 953Tennessee 1,535 1 1,536 620 620 2,156 309 309 2,464 1 2,465Texas 3,928 2 3,930 2,423 2,423 6,353 391 391 6,742 2 6,744Utah 315 315 206 206 521 128 128 649 649Vermont 497 497 120 120 617 30 30 647 647Virginia 2,034 2,034 630 630 2,664 205 205 2,869 2,869Washington 1,185 1,185 502 502 1,687 162 162 1,849 1,849West Virginia 1,384 1,384 270 270 1,654 104 104 1,758 1,758Wisconsin 6,824 1 6,825 1,386 1,386 8,211 312 312 8,522 1 8,523Wyoming 391 391 162 162 553 48 48 601 601TOTAL 48 CONTERMINOUS STATES 87,524 18 87,542 28,657 28,657 116,199 8,488 8,488 124,669 18 124,687

Alaska 270 270 2 2 272 74 74 346 346Hawaii 181 181 1 1 182 18 18 200 200TOTAL ALASKA & HAWAII 451 451 3 3 454 92 92 546 546U.S. Unclassified

TOTAL UNITED STATES 87,975 18 87,993 28,660 28,660 116,653 8,580 8,580 125,215 18 125,233Poss. & Other Areas 9 9 9 9 9U.S. & POSS., etc. 87,984 18 88,002 28,660 28,660 116,662 8,580 8,580 125,224 18 125,242

Canada 947 1 948 8 8 956 346 346 1,301 1 1,302International 129 2 131 1 1 132 81 81 211 2 213Other Unclassified 2,136 2,136 2,136 140 140 2,276 2,276Military or Civilian Personnel Overseas 34 34 34 11 11 45 45

GRAND TOTAL 89,094 2,157 91,251 28,669 28,669 119,920 9,018 140 9,158 126,781 2,297 129,078

Page 4 of 5 • 04-0851-5Alliance for Audited Media

8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONSTotal gross subscriptions (new and renewal) sold in the six month period ended June 30, 2014

9. EXPLANATORY

10. VARIANCELatest released Audit Report for 12 months ended December 31, 2012; Variation from Publisher’s Statements

Audit PeriodEnded

Rate Base(Paid)

Audit Report(Paid)

Publisher’sStatements

(Paid)Difference

(Paid)

Percentageof Difference

(Paid)

12-31-12 None Claimed 126,758 126,75812-31-11 None Claimed 125,462 125,46212-31-10 None Claimed 126,323 126,32312-31-09 None Claimed 125,849 125,84912-31-08 None Claimed 147,062 147,062

A. DURATION %(a) One to six months (1 to 5 issues) ............................. 13 0.0(b) Seven to eleven months (6 to 9 issues) .................... 52 0.2(c) Twelve months (10 issues) ........................................ 10,063 43.7(d) Thirteen to twenty-four months.................................. 11,385 49.4(e) Twenty-five months and more ................................... 1,540 6.7

Total Subscriptions Sold in Period ............................. 23,053 100.0

B. USE OF PREMIUMS(a) Ordered without premium.......................................... 23,053 100.0(b) Ordered with material reprinted from this

publication............................................................. None(c) Ordered with other premiums.................................... None

Total Subscriptions Sold in Period ............................. 23,053 100.0

C.CHANNELS %(a) Ordered by subscriber action via direct mail, direct

mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers............. 22,262 96.6

(b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling................. 216 0.9

(c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations........................................................ 575 2.5

(d) Subscriptions as part of membership in an organiza-tion ....................................................................... None

Total Subscriptions Sold in Period ............................ 23,053 100.0

(a) Suggested Retail Prices: No additional prices.

(c) Post expiration copies: Average number of copies served on subscriptions notmore than three months after expiration was 15,089 or 16.9% of average paid sub-scription circulation.

(d) DESCRIPTION OF DIGITAL (Replica) - The Digital Edition is an exact replica ofthe print product in format and advertising content. The Digital Edition is available atwww.amazon.com, www.barnesandnoble.com and www.itunes.com.

(b) Average nonanalyzed nonpaid circulation for the 6 month period: 2,020copies per issue.

(e) This publication publishes double issues during the year. Each double issue repre-sents two copies of service during the subscription period. This publication publishedone double issue during the average price calculation period. The average price andthe annualized price are based on 10 issues.

(f) Verified Public Place: The average of 26,666 copies per issue, shown in Par. 6 andincluded in Par. 1, represents copies mailed by publisher to names and addresses se-lected from Consumer Marketing Solutions database.

(g) An average of 710 copies are included in Verified Individually Requested that wereserved to subscribers that ordered the magazine which payment was not received.

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordance withAlliance for Audited Media’s Bylaws and Rules.

Parent Company: InterMedia Outdoors, Inc.PETERSEN’S BOWHUNTING, published by InterMedia Outdoors, Inc. • 512 Seventh Avenue, 11th Floor • New York, NY 10018

PETER WATT JEFF WARING Date Signed: July 28, 2014VP, Consumer Marketing PublisherP: 212.852.6682 • F: 212.302.4472 • URL: www.bowhuntingmag.com Established: 1989 AAM Member since: 1994

Page 5 of 5 • 04-0851-5Alliance for Audited Media

Copyright © 2014 All rights reserved.

Analyzed Issue Date04-0851-5 Analyzed Issue Text (for double month issue date) 01-02/01/14

Average Single Copy Price 5.99Association Subscription PriceU.S. Subscription Price $17.97Canadian Subscription PriceInternational Subscription Price