pew internet: the new news media-scape
DESCRIPTION
Presented to Integrated Media Association This speech pulls together Pew Internet findings and analysis about how people get news and relate to news items in the digital age. http://www.pewinternet.org/ppt/2009_Feb_17_%20Public_Broadcasters.ppt#418,26,Behold Homo ConnectusTRANSCRIPT
THE NEW NEWS MEDIA-SCAPE
Lee Rainie – Director Pew Internet ProjectPublic Broadcasters – Atlanta February 17, 2009
2.17.2009 2News media-scape
New information ecosystem: Then and Now
Industrial Age
Info was:
Scarce
Expensive
Institutionally oriented
Designed for consumption
Information Age
Info is:
Abundant
Cheap
Personally oriented
Designed for participation
2.17.2009 3News media-scape
2000
46% of adults use internet
5% with broadband at home
50% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
= slow, stationary connections built around
my computer
The internet is the asteroid: Then and now
2008
74% of adults use internet
58% with broadband at home
82% own a cell phone
62% connect to internet wirelessly
>53% use “cloud”
= fast, mobile connections built around outside servers
and storage
2.17.2009 4News media-scape
Media ecology – thenProduct Route to home Display Local storage
TV stations phone TV Cassette/ 8-track
broadcast TV radio
broadcast radio stereo Vinyl album
News mail
Advertising newspaper delivery phone
paper
Radio Stations non-electronic
Tom Wolzien, Sanford C. Bernstein & Co
2.17.2009 5News media-scape
Media ecology – nowProduct Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage content iPod /MP3server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery phone cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio non-electronic storage sticks/disks
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Ecosystem change – 1
Volume of information grows
… and the “long tail” becomes more important
-- Chris Anderson
Tra
ffic
Content
20%-40% of traffic or salesin the “long tail”
Amazon, Rhapsody/iTunes, Netflix
Ecosystem change – 2
Variety of information and sources of information grow
… and people have more options for their passions-- Markus Prior and Cass Sunstein
Ecosystem change – 3
Velocity of information increases and smart mobs emerge
-- Howard Rheingold
Clay Shirky
Ecosystem change – 4
Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are
-- Nielsen Company
Ecosystem change – 5
People’s vigilance for information changes in two directions:
1) attention is truncated (Linda Stone)
2) attention is elongated (Andrew Keen; Terry Fisher)
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
1) Virtual Worlds
Ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
2) Mirror Worlds
Ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
3) Augmented Reality
Ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
4) Life-logging-- Gordon Bell
Ecosystem change – 7
Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte
Ecosystem change – 8
The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change.
-- William Dutton
Ecosystem change – 9
Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself
-- Henry JenkinsDavid Weinberger
Ecosystem change – 10
Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold.
-- Barry Wellman
2.17.2009 23News media-scape
64% of online teens have created their own profile on a social network site like MySpace or Facebook
----35% of online adults
have such profiles
Content creation
2.17.2009 24News media-scape
33% of college students keep blogs and regularly post
54% read blogs----13% of online adults
have a blog36% read them
Content creation
2.17.2009 25News media-scape
Content creation
20% of online young adults say they remix content they find online into their own artistic creations
----
11% of online adults have done this
2.17.2009 26News media-scape
Behold Homo Connectus
Different species with a different sense of … • Expectation about access to information • Place and distance• Presence with others• Social networking possibilities• Capacity to build community• Possibilities of play• Time use • Personal efficacy
2.17.2009 27News media-scape
A new pattern of communication and influence
• attention
• acquisition
• assessment
• action
2.17.2009 28News media-scape
How do you….
• get his/her attention?
– leverage your traditional platform
– offer alerts, updates, feeds
– be available in relevant places
– find pathways through his/her social network
2.17.2009 29News media-scape
How do you….
• help him/her acquire information?– be findable in a “long tail” world– pursue new distribution methods– offer “link love” for selfish
reasons– participate in the conversation
about your work
2.17.2009 30News media-scape
How do you….
• help him/her assess information?– honor the ethics of your kind of story
telling– be transparent, link-friendly, and
archive everything– aggregate the best related work– when you make mistakes seek
forgiveness
2.17.2009 31News media-scape
How do you….
• assist him/her act on information?
– offer opportunities for feedback
– offer opportunities for remixing
– offer opportunities for community building
– be open to the wisdom of crowds
2.17.2009 32News media-scape
Thank you!
Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
202-419-4500