Post Graduate Programme in Communications Management and Entrepreneurship (PGPCME 2009-10)

Structure and Curriculum

If you have an Idea, let’s make it happen!

PGP CME

Is A Path-breaking

Program With A Vision

to Develop‘entrepreneuriall

y’ drivenYoung CEOsIn the

Communications Sector

I have an Idea. I want to make a career out of it. I want to create something new. I want to be my own boss. I have chosen PGP CME!

What are we trying to achieve?

Trying to create Young CEOs, with

The ability to dream big and create new ideas

The motivation to be pioneering and innovative

individuals with a commitment to change or transform the landscape of

communications

The passion to build a career based on their ideas

in the communications domain

How will we achieve this?Through our unique programme structure and facilities communicated thus:

Our Focus Areas for creating Entrepreneurs

HOW ARE WE DIFFERENT???

PGP CMEIdeation,

Education & Innovation

Global Business

perspective

Rural Immersio

n

International Immersion

Innovative Venturing/

Venture Incubation Programme

Continuous Internship

Programme

Strategic Industry Project

Continuing Industry Internship Programme (CIP)

• A complete 12 months’ association, with 2.5 months at the organization’s premises.

• This will ensure that students exhibit a high level of commitment to organizations and deliver key values with comprehensive strategic insights

• Comprehensive Strategic Business Plan is a key deliverable With Five Year Projections

Star India Pvt. ltdBAG Films

AzureTAG MediaTimes Private treaties Show time

Events

Relay Worldwide

Future GroupShringar filmsGenesis VITCOM

ConsultancyZOOM TVVGC

Consultancy

AAJTAK Group

International Immersion

The students can opt to go on an

International Immersion to countries like

the UK and Singapore, where they visit

universities and organizations in the

communications and marketing domain,

and have an understanding of the global

business practices and environment

Rural ImmersionDesigned to encourage the students to look back into the roots and see the opportunity to derive insights & develop communication & media strategies

THE FUTURE LIES IN RURAL INDIA

Dissertation/Case Study

• The students are required to study an organization of repute (unique for each group or individual) and prepare a full fledged case study on the same

• This is intended to bring about a wider perspective about organizational issues and ways and means for success

PGP CME Course Curriculum

ElectivesCore Courses

Career Courses

Core Courses

• Professional Communications Competency• Marketing and Advertising Management• Media Marketing and Management• Business Research• Corporate Venturing and Entrepreneurship• Strategic Brand Management• Consumer Value Strategy• Financial Analysis• Business Plan and Project Execution• Managerial Economics• Business Laws, Policies and Frameworks• Creative and Visual Communications• Strategic Corporate Communications• Strategic Management• Design Communications• Leadership and Team Building• Innovation Management• Social Entrepreneurship• Human Resource/Talent Management• Corporate Governance and Stakeholder

Management

Electives

• Rural Marketing• Language, Culture and Communications• Organizational Systems and Dynamics• Franchise Management• Sports Marketing• Leisure and Lifestyle Marketing• Film Appreciation• Marketing of Services• Managing Family Businesses• Intellectual Property Rights• Management Consultancy• Outsourcing Businesses

Career Courses

• Introduction to Digital Media and Business• Digital Media Management• Management of Digital Start-ups• Social Media and Viral Marketing• Mobile Marketing• Web Analytics and Research• Management of User Generated Content

• Business of Films and Entertainment• Art and Craft of Film Making• Advanced Film Technologies• Film Marketing• Film Finance and Distribution• Contemporary Film Production Practices

• Advanced Media Analytics• Business of Advertising• Brand Management and Consultancy• PR and Events Management• Media Businesses• Managing Start-ups

Eligibility Criteria

• Graduates with min. 50 % marks

• Some work experience after graduation

The Admission Procedure

Do a Self-Assessment with the help of the Decision Guide

Send your idea with the Application Form

Present your idea before a panel of experts

Take the MICA Programme Absorption Test (MIPAT)

For more information and to downloadthe Decision Guide, Prospectus and Application Form…

Please visit:

http://mica-india.net/centerofexcellence/ActivitiesEDC.html

http://mica-edc.org

Or write to

pgpcme@mica.ac.in

Last Date of Submission of the Application Form: July 30th, 2009

MICA-EDC

Creating Young CEOs with Education, Direction and Innovation…