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    Summer Internship

    2010

    Guidelines for Summer Internsip Project

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    Project Objectives

    Application of knowledge and techniques learned in the 1st yearthrough the analysis of a business issue involving a substantialpiece of independent work by the student over an extendedperiod.

    To demonstrate proficiency in the design of a research project,application of appropriate research methods, collection andanalysis of data and presentation of results

    Understand an organization and the real life situation prevailingthere.

    To improve the understanding of the functional area of theproject (which should normally be your area of majorspecialization)

    To appreciate interlinking of different functions and departmentsof the organization and the need for coordinated work culture.

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    Project Duration

    ISCS mandates 8 weeks (excluding holidays and

    Sundays) to be spent in the company as a part of the

    project work.

    The project work will commence immediately after PG

    examinations.

    Management Trainees shall finish the project by thedeadline given

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    Project Evaluation

    1. For PGP - project work is evaluated for200

    marks

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    Physical Features of the Report

    Report shall be typed on white paper (A4 size bond) and madein 2 copies for PGP one copy for the Institute and one for thestudent.

    The typing shall be of standard letter size (12

    font) black colorusing only one side of the paper with double spacing.

    Margins: left - 35 mm, right - 20 mm, bottom - 20mm, top - 35mm.

    Binding: Report shall be Rexene bound in black. Plastic andspiral bound project reports are not accepted.

    Front cover: The front cover should contain the following details.Contd.

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    Physical Features .. Contd

    TOP: The title in block capitals of 6 mm to 15 mmletters

    CENTER: Full name of the Management Trainee inblock capitals of6 mm to 10 mm letters

    BOTTOM: Name of the Institute, Year of submission all in block capitals of 6m to 10mm letters onseparate lines with proper spacing and centering.

    Blank sheets: At the beginning and end of the

    Report, two white bond papers should be provided,one for the purpose of binding and other to be leftblank.

    The length of the project should be between 8,000 to10,000 words excluding annexure, tables, graphs etc.

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    Selecting the topic

    It should preferably be in the area majorspecialization

    Before going to the company you should jot

    down two or three topics of your interest. Thiswill be useful in case company gives you achoice.

    In case company insists on direct selling you

    have to explain to them that you are required tosubmit a project report and you can do sellingas well as work on the project simultaneously.It is difficult to prepare research project report ifthe sole activity is selling during the project.

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    Selecting the topic (Contd)

    Even if you are involved in selling, design a

    questionnaire to survey the potential

    customers you are selling to and analyze the

    data for findings.

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    Before reporting to the Company

    Confirm your project title and the scope ofwork with the company.

    Try to find out your guide in the company as

    well as in the institute and discuss the topicwith them.

    Do through review of literature by goingthrough all possible secondary sources.

    Prepare a flow chart of the activities forentire duration of project which will act as aguide for you

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    After Joining the Company

    Maintain a daily record of work done in aseparate log book. This should include thepoints discussed and the information

    provided to you and will be useful indrafting the report later.

    Find the name of the person in thecompany who will be acting as your

    external guide (if this is not already done)and discuss and finalize the project topicwith him.

    Companys requirements are superior and

    should be followed.C

    ontd

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    After Joining the Company Contd

    Data collection must be completed while you arein the company otherwise it will be impossible tovisit the company again.

    Companies may demand tentative report beforeyou leave. In such a case you may have tosubmit two reports one for the company andother to the ISCS according to their

    requirements.

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    Academic requirements

    Companys certificate evidencing satisfactorycompletion is an essential document.

    Some times the issue of the certificate is delayed by thecompany or your external guide. It could be either due

    to: Poor quality of the project work

    Preoccupation by your external guide

    In either case, consider that you are responsible toget the certificate!!!

    Often restructuring and redrafting the report isnecessary to meet the requirement of ISCS.

    Be in touch with your internal guide

    No two reports can have same objectives, data andfindings. If so ISCS will reject both the reports.

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    Preparing the Report

    Minimum 8000 words and maximum

    10000 words

    The Annexure is not considered for

    word count

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    Preparing the Report Contents

    The Project Report should have the contents in

    the following order

    1. Institute certificate

    2. Company Certificate

    3. Acknowledgements

    4. Table of Contents with page numbers

    5. Executive Summary (This should be a brief

    summary not exceeding 2-3 pages consisting of

    introduction, objective & scope, methodology,

    data analysis, conclusions &recommendations)

    .

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    Contents

    Part I Company Profile

    7. Brief introduction of

    the company.

    8. History of theCompany / Organization

    profile

    Part II Project

    Overview

    9. Introduction

    10 Objectives& scope

    11. Research

    Methodology

    12. Data Analysis

    13.Conclusions

    14.Limitations

    13.

    Recommendations

    and Observations

    Part III

    Appendix

    Bibliography

    References

    Glossary

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    Objectives & Scope

    Prefer to keep only one main objective

    May have a number of subsidiary objectives.

    A Problem well defined is half solved.

    SMART Objectives: Specific, Measurable,

    Achievable, Relevant & Time bound

    Scope: To what extent and within what

    boundaries you plan to explore the topic (e.g.geographical, Mkt. Potential in south

    Maharashtra)

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    Company / Organization Profile

    General Information: Products & Services,Vision, Mission, Philosophy, Founders,Organogram, etc.

    Functional area related: Marketing / HR /Finance scenario, department structure,topic related activities.

    Industry Profile can also be briefly included

    in this part as background information ifnecessary or, it can be appended in theend, if exhaustive

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    Research Methodology

    Project Design: include flow chart for clarity

    Information needed

    Sources of data: Primary & Secondary

    Designing the Questionnaire:

    Pains taken inQuestionnaire designing at the start of the projectcan save more efforts in Data Analysis later.Questionnaire should be designed with theObjectives of the project in mind

    Sampling

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    Questionnaire Design: The Art of

    AskingQuestions

    What should be asked? Relevance and Accuracy

    How should each question be phrased? Open

    ended questions and fixed alternative questions

    In what sequence the questions to be arranged?

    Order bias, Funnel techniques, Filter bias.

    What questionnaire layout will best serve the

    research objectives? Print, Post, Internet etc.

    How should the questionnaire be pre-tested?

    Does the questionnaire need to be revised?

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    Sampling

    Sample size? Variance (s), Magnitude of

    Error (e), Confidence Level (z) n =(zs / e)2

    Availability of time & other resources.

    Sampling frame

    Sampling Procedure : Probability & Non

    probability

    Sampling Size procedure relationship

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    Data Analysis

    Cross tabulation of the Questionnaire by

    classification of responses and frequency

    distribution.

    The more effort you put in developing thequestionnaire, i.e. aided recall, use a uniform

    rating scale, the easier it is to do data analysis.

    Statistical methods; Central tendencies, Weighted

    Averages etc. s/w like MS-Excel

    Appropriate Graphical representation of key

    questions with comments.

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    Conclusions & Observations

    Observations: Related to thoseissues only, which were NOTincluded and explored thru thequestionnaire

    Observations may not require a

    data support

    Keep your Objectives &Tabulation sheet before youwhen you sit to write yourconclusions.

    Conclusions have to be strictlybased on the collected data,attempting to answer theobjectives

    Conclusions should match &satisfy the objectives

    List down the Conclusions Write positive Conclusions first

    Key Conclusions can beGraphically represented statingthe importance andimplications for the company

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    Limitations

    Constraints of resources including time

    Availability of data

    Reliability of data

    Academic scope

    Access to information etc.

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    Bibliography & References

    Author, year of Publication, Title Sub-Title,Edition, Name and Place of Publisher,Chapter & Pages.

    e.g. Kazmi, A. Business Policy & StrategicManagement Tata McGraw Hill, New Delhi,2nd Edition, 2002.

    E.g. Khandwala P.N. , Two routes to

    turnaround in business world,A

    pr.12-25

    1989. pp 17-19.

    Websites

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    Executive Summary

    Prepare a summary of Objectives, Findings,

    Limitations & Recommendations only.

    Overall should not be more than 800 words.

    Though the Executive Summary is prepared

    in the end, it is included first in order.

    Should provide an overview of the project

    emphasizing the value added by it.

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    Annexure

    Any documents, the inclusion of which in the

    main report may hamper the flow e.g.

    Sample questionnaire

    Company formats, e.g. Performance

    Appraisal etc.

    Company Leaflets or Handouts etc.

    Copy of Legal documents

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    Best of Luck !

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