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A GLOBAL ONLINE COMMUNITY
OF DOCTORS
I N F O C E N T E R
PHARMASOLUTIONS
Content MarketingEngage doctors with content that adds value to their practice and builds your brand’s credibility
Mindset AnalysisGain valuable, data-driven insights into your target market and leverage new opportunities
Press ReleaseMake key announcements heard in the right circles at the right time
KOLENGAGEMENT5
What is Infocenter?An exclusive microsite for your brand on Docplexus portal to host all medico-marketing content. A ‘Pull’ method of marketing, Infocenters are designed to attract doctors and engage them in a meaningful discussion around your offerings.
One Solution for Multiple Goals
PRODUCT LAUNCH
MARKET EXPANSION
BRAND RECALL
THERAPYLEADERSHIP
Warm welcome to Docplexus Infocenter
Docplexus is happy to present this Infocenter page dedicated to discuss posts related to different clinical issues faced by Doctors on a daily basis. This page will provide you with information about various topics like new treatment measures, existing drugs, efficacy, best practices, different treatment regulations and guidelines that all doctors must know.
DOCPLEXUS INFOCENTER
PHARMA’S TRUSTED MARKETING PARTNER
PRODUCT LAUNCH
Make your launch a super-success by analysing physicians’ mindsets to develop a content strategy that shapes your product’s landing space. Stay agile and tailor your communications to your audience’s latest needs and add value to physicians’ practice.
MARKET EXPANSION
Widen your customer-base by reaching out to doctors from 94 specialties and 1,500 towns & cities. Prime the audience on new indications, line extensions and cross-therapy uses of your molecule.
BRAND RECALL
Build continuous engagement of doctors with your products for top-of-mind recall. Ideal for sustaining physicians’ interest in legacy drugs.
THERAPY LEADERSHIP
Build a therapy area around your molecule and shape opinions through content that addresses physicians’ concerns and provides appropriate solutions. Instill trust in your product and grow to become the Therapy Leader.
5Connect and nurture a meaningful relationship with key influencers in medicine. Position yourself as an equal partner in improving medical outcomes.
KOL ENGAGEMENT
PHARMA’S TRUSTED MARKETING PARTNER
MULTIPLE GOALS - ONE SOLUTION
Number of doctors who visit Docplexus Infocenters per month is
THE INFOCENTER ADVANTAGE
MEANINGFUL CONTENT01CONTENT-BASED ENGAGEMENT0224X7 HCP CONNECT03UNBIASED & ETHICAL04
MINDSET ANALYSIS06CLOSED-LOOP MARKETING07
LIVE IN 30 DAYS05
PHARMA’S TRUSTED MARKETING PARTNER
4000
Client shares marketing objective and scope of work with Team Docplexus
Work commences on setting up the Infocenter.Our content team develops content pieces as per pre-approved plan
Our medical experts design a content strategy that is aligned to your needs
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HOW DOES AN INFOCENTER WORK?
PHARMA’S TRUSTED MARKETING PARTNER
In 30 days, your microsite is LIVE for your target audience to view
Content validated by you is published on the Infocenter as per schedule
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HOW DOES AN INFOCENTER WORK?
PHARMA’S TRUSTED MARKETING PARTNER
Key engagement metrics like reach, upvotes and comments are closely monitored so you achieve best outcomes
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7 We share detailed monthly analysis of your Infocenter, with rich data-backed insights for closed loop marketing
HOW DOES AN INFOCENTER WORK?
PHARMA’S TRUSTED MARKETING PARTNER
September 2018
Infocenters – A Complete Solution for Next-gen Pharma Marketing
PHARMA’S TRUSTED MARKETING PARTNER
KEY STATISTICS ABOUT DOCPLEXUS INFOCENTER
Top Reach Number of times doctors visited the Infocenter
Lupin Confluence - Cardio Diabeto – 218409Lilly Diabetes Expert Forum – 64179Sanofi DePURA D3 Academy – 38265
Top EngagementNumber of times doctors engaged in discussions around Infocenter post
Lupin Confluence - Cardio Diabeto – 2019Lilly Diabetes Expert Forum – 935Sanofi DePURA D3 Academy – 521
Location-wise details of doctors’ activity on Docplexus
Specialties
Doctors from 94 specialties are members of Docplexus
Geographical Distribution –
One-third Doctors on Docplexus are from tier-III towns
Total Infocenters – 52
PHARMA’S TRUSTED MARKETING PARTNER
OUR BUSINESS PARTNERS
In the last three years, Docplexus has partnered with 28 renowned Pharma companies. Many are early adopters of digital marketing and have experienced never-like-before marketing success with us. Our business partners are reflection of our brand and products’ value in the market.
DOCPLEXUS MARKETING SOLUTIONS
PHARMA’S TRUSTED MARKETING PARTNER
Infocenters are microsites that host your brand’s content in various formats and initiate engagement around them creating interest among physicians for your drug.
30 mins to 1 hour KOL discussion with your target audience about the molecule. Considered as one of the best modes of learning among doctors.
A short interview with the KOL on the new treatment measures and developments in their therapy area.
A survey that provides insights into your target audience’s behaviour that improves your marketing strategy.
Make key announcements about your brand in the right circles at the right place at the right time.
Short courses on pertinent topics that fill the gap in treatment. With growing demand for digital learning, Online CMEs will be sought after by doctors.
KOL INTERVIEWKOL WEBINAR MEDICAL UPDATESA perfect brand building platform where you can partner with Docplexus to take the latest medical updates to the community.
ONLINE CME
INFOCENTER
PHARMABUZZ
MINDSET ANALYSIS
Submit
MindsetAnalysis
CONTACT USEmail: [email protected]
Ph: +91 98602 38881
FOLLOW US ON
PUNE OFFICE A 301 & 302, Teerth Technopsace
Mumbai-Bengaluru Highway, BanerPune- 411045
MUMBAI OFFICENo 12, Second Floor
Heerapanna Business CentreHiranandani Gardens, Powai,
Mumbai- 400076
Copyright @2018 Docplexus
PHARMA’S TRUSTED MARKETING PARTNER