pharmacovigilance & social media
TRANSCRIPT
Drug Safety Monitoring: why should we listen to social media?
● 18-24 years old are twice as likely than 45-54 years old to use
social media for health related discussions
● Nearly 1 in 3 consumers discuss health-related issues online
● 20% of consumers join an online health forum or community
Pharmacovigilance: why is social media relevant?
The rise of social media provides a new online avenue for information
related to patient's Adverse Drug Reactions.
Easily identify conversations on Twitter using specific tags
(such as '#DocTocToc')
Listen and DetectDetect HOW and WHO
is talking about your products (patients, media, health professionals, etc)
Extract ADRs mentions from unlimited tweets,
blogs
Obtain pseudo contact information in the form
of an URL of ADR reporters.
Collect data
Follow the drug cycle
Monitor
Define
Before drug’s launch
of the brand to suit current patient’s
needs and concerns
from unmet needs, malpractice, and ADRs for your next research
the reputation of your brand and products after a new launch
your communication strategy from key
insights
Improve message
After drug’s launch
Manage Crisis
thanks to real-timecustomized alerts
and tags
