phases 1-3 my entrepreneurial case study

8/19/2019 Phases 1-3 My Entrepreneurial Case Study

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Creating A Written Case

Study: PART 1

Writing My EntrepreneurialCase Study: Phase 1

• You are required to write a case study- ieCreate One

• Phase 1 Task: Write a 3-4 page narrative – Based on experience in which you may have:

• Opportunity to improve a situation

• Opportunity to improve performance

• A solution to a problem

– Outline your emotions and reactions to the above

– Use handout for guidance

Breakout into Team

• Share experiences and thoughts aroundexamples stimulated by the worksheet

• Create an outline for your case around theseissues

• Discuss what learning issues might bepresent in your chosen opportunity or problem/s. Consider criteria for beginningyour write up:

• Company/Industry Profile

• Decision-making episode e.g. purchasing decision

• Theoretical explorations

• Ethical bases and issues

Nature of the Case

• Is it a

– Descriptive case

– Explanatory case

– Exploratory case

• In preparing the case remember that• Something is to be learned form your entrepreneurship

case: both objective/theoretical (around a decision topice.g. HR, Growing the Firm, Managing a Family Business,Marketing an Entrepreneurial opportunity) ANDsubjective/practical (e.g. Motivation & Reward models)

What might it look like?• The final structure will contain sections such

as:

– Introduction: outlines issues and draws readers’

interests

– Background: which provides insights into thebroader context of events & forces surrounding thedecision process

– Core Analysis: which contains information directlyrelevant to the decision at hand

– Appendices:notes, tabulations,calculations,references,, etc which are germane, but which aretoo long or technical to be included in the mainbody of the report

Initiate Problem/

IssueClarify Purpose

Outline Working

Content

Collect DataOrganize & Build

Data FilesDraft Report

Unpublished

Information

(e.g. Interviews)

Does it need review

Or approval

2nd & 3rd

Draft Reports

Obtain review or

Approval

Final Case Report

Yes

No



PHASE 2: My Entrepreneurial Case StudyPreliminary Analysis: Causes and Antecedents

Phase 1

– How and what is your story?

– Narrative= This involves presenting the case study as events inan unfolding plot with actors and actions.

•

Why did you pick a particular experience?• How did you react and what is your disposition now?

• What do our peers think the issue really is about?

• For Phase 2

• Draw up these as list of potential issues to target anddevelop.

• Capture in 2-3 pages

• Then reduce to 1 page succinct quality: 2-3 key issues!

Phase 2: My Entrepreneurial Case StudyPreliminary Analysis: Causes and Antecedents

• Consider formal policy documentation on theissue i.e. the rhetoric

• Consider culture (??? What is this…where dowe find it?)

• Consider power relationships and games?

• What are the causes, effects, processes,antecedents surrounding in the issues above?Corporate & Institutional…

• Use Secondary and Primary source of information to support the above.

Phase 2: My Entrepreneurial Case StudyPreliminary Analysis: Causes and Antecedents

• Build the above plus the earlier 1 pagedocument (on Slide One) into an issue-based dossier on which to build your CaseStudy.

• Begin to gather theoretical material thatconsiders the issue above

• Write 1 page on why this are is a goodplace within which to frame your issue/decision case.

REMEMBER

• Begin to recognise and tell only what is needed.

• Check the interest level and learning points with your colleagues- you don’t need many ‘aha’ moments- butreturning questions suggest there is learning and

discovery going on! No questions may need a steroidinjection!!

• Add a half-page list of discussion questions that youthink your narrative and case raises…write questions!

• Readers need to experience the case as it unfolds

• To begin to focus on how this issue is amanagerial/entrepeneurial issue.

Hints

• Opening: – capture attention

– Begin with vignette – Sketch to draw reader in quickly

• Style: – How do you combine words, punctuation, etc.

• Supporting exhibits: – Financial data statistics in pictures and diagrams – Photos, pictures, web image.

• Dialogue: – Heighten sense of the story…quotations!

• Don’t be scared to re-write…use the evaluation checklist

as a milestone guage and to test the flow of the case

1. Popular Library Subscriptions

Library subscriptions to online databases often include:a) Dow Jones (http://dowjones.com )b) Lexis-Nexis (http://www.lexis-nexis.com)

c) Encyclopedia Britannica Online (http://www.eb.com)

2. Generic Business- and Industry-Related Web Sites

a) Annual Report Gallery http://www.reportgallery.com The site has links to annual reports of

companies available on the Internet.

b) Central Banks on the World Wide Web (http://www.bis.org/cbanks.htm ): The site is regularly updatedwith a list of links to web sites for the central banks of several countries.

c) Data on the Net-UCSD (http://odwin.ucsd.edu/idata): The site has hundreds of links to sources of

social sciences data.

d) Economic Time Series http://www.economagic.com/ The site provides links to a great many time

series, mostly for the United States.e) Edgar Plus (http://www.sec.gov/edgarhp.htm ): This site contains financial reports of corporations that

have been filed with the Securities and Exchange Commission in the past two years.f) Hoover’s Stock Screener (http://www.stockscreener.com/): This site allows you to screen stocksusing up to twenty criteria simultaneously.

g) Morningstar Net Stock Screens (http://www.morningstar.com ): This site allows you to screen over 8,000 stocks according to certain criteria.

h) OECD Statistics (http://www.oecd.org/statistics/ ): This site includes information about

economics from the Organization for Economic Cooperation and Development.

Some Useful Places



Some Useful Places 2

3. Human Resources and Organizational Studies Sites

a) American Society for Training and Development (http://www.astd.org)

b) HR Online (http://hronline.com)

c) SHRM (http://www.shrm.org)

d) Training and Development Resource Center (http://tcm.com/trdev )

e) Workforce Online (http://www.workforce.com)

f) Academy of Management (http://www.aom.pace.edu )

4. Prominent Sites on Case Writi ng and Research

Some of the prominent sites on case writing and research are the following:

a) North American Case Research Association:

http://web.bentley.edu/empl/c/lchin/nacra/nacraindex.html

b) World Association for Case Research and Applications:

http://www.agecon.uga.edu/~wacra/wacra.htm

c) European Case Clearing House: http://www.ecch.cranfield.ac.uk/

d) CaseNet: http://csf.colorado.edu/CaseNet/index.html

e) Case Studies for Politics: http://www.york.ac.uk/depts/poli/casestud/


• EBS for Journals:

– SWETWISE

– EMERALD

– Euro Monitor

• Google:

– Google Scholar

– Google Books

Stage 3: My Entrepreneurial Case Study

Due Week 7

• So far Phases 1 & 2

– How and what is your story?

– Narrative= This involves presenting the case study as events inan unfolding plot with actors and actions.

• Why did you pick a particular experience?

• How did you react and what is your disposition now?

• What do our peers think the issue really is about?

• Your Issue Short lists and possible Theories, Modelsor Domains of Inquiry that will help frame your preferred issues and questions.


From Experience to Ideas- from Practice to

theory• Begin the process of trying to apply the theoretical material you

have gathered earlier to FOCUS your case• Embed experience and engage with abstract concepts e.g.

motivation, trust, conflict, participatory management, rewards,leadership, intrapreneurship, branding, competitive positioning,buying, CRM, supply chain management, ethnicity, raising funds,networking, technology and systems, family business, conflictresolution, negotiation, institutional theory, gender theory, decisionmaking processes, etc, etc

• What links can you find with written experiences and précis inPhases 1 & 2, and published theoretical material/models?

• Has your view of your case begun to change because of havingmore than one theoretical lens available to you?


From Experience to Ideas- from Practice totheory…and back again!!

• Start to write down alternative courses of action that may havebeen taken in light of the predominant theory that you wish toadopt…

• …DO NOT list a series of alternatives simply based on intuition-

develop them from your theoretical frame!

• Pull on your syndicate and peers’ support and draft a list of theseactions with 2 paragraph descriptions of the scenarios theycapture. Not more than 6 possible alternatives. I.e. not more than

12 paragraphs.

• Now consider what questions these alternatives either beg or ask…write these down- 4 questions per alternative

• These (the alternatives and respective questions) will become thefoundation block for your Phase 4- My Case Study’s Action Plan


From Experience to Ideas- from Practice to

theory…and back again!!• You are now looking to script your production piece, the curtain calls,

the direction of your story, the breaks and interludes which providethe reader and audience an initial insight into the genre you wish toplace this drama in….its taste

• You are developing the path along which you want to take your audience…not simply the ingredients

• You are providing direction to the supporting cast & crew to take your production beyond the fluid and semi-structured narrative of Phase 1,and beyond the mere props, actors, issues and power relationshipsthat you touch on in Phase 2….

• …Into a more structured experience and interaction with the audienceand your readers’.

• Enjoy setting this structure, direction and ingredients’ proportions toyour recipe



1. Popular Library SubscriptionsLibrary subscriptions to online databases often include:

a) Dow Jones (http://dowjones.com )b) Lexis-Nexis (http://www.lexis-nexis.com)c) Encyclopedia Britannica Online (http://www.eb.com)

2. Generic Business- and Industry-Related Web Sites

a) Annual Report Gallery http://www.reportgallery.com The site has links to annual reports of

companies available on the Internet.

b) Central Banks on the World Wide Web ( http://www.bis.org/cbanks.htm ): The site is regularly updatedwith a list of links to web sites for the central banks of several countries.

c) Data on the Net-UCSD (http://odwin.ucsd.edu/idata): The site has hundreds of links to sources of social sciences data.

d) Economic Time Series http://www.economagic.com/ The site provides links to a great many time

series, mostly for the United States.

e) Edgar Plus (http://www.sec.gov/edgarhp.htm ): This site contains financial reports of corporations thathave been filed with the Securities and Exchange Commission in the past two years.f) Hoover’s Stock Screener (http://www.stockscreener.com/): This site allows you to screen stocks

using up to twenty criteria simultaneously.

g) Morningstar Net Stock Screens (http://www.morningstar.com ): This site allows you to screen over 8,000 stocks according to certain criteria.

h) OECD Statistics (http://www.oecd.org/statistics/ ): This site includes information abouteconomics from the Organization for Economic Cooperation and Development.



3. Human Resources and Organizational Studies Sites

a) American Society for Training and Development (http://www.astd.org)

b) HR Online (http://hronline.com)

c) SHRM (http://www.shrm.org)

d) Training and Development Resource Center (http://tcm.com/trdev )

e) Workforce Online (http://www.workforce.com)

f) Academy of Management (http://www.aom.pace.edu )

4. Prominent Sites on Case Writi ng and Research

Some of the prominent sites on case writing and research are the following:

a) North American Case Research Association:

http://web.bentley.edu/empl/c/lchin/nacra/nacraindex.html

b) World Association for Case Research and Applications:

http://www.agecon.uga.edu/~wacra/wacra.htm

c) European Case Clearing House: http://www.ecch.cranfield.ac.uk/

d) CaseNet: http://csf.colorado.edu/CaseNet/index.html

e) Case Studies for Politics: http://www.york.ac.uk/depts/poli/casestud/


• EBS for Journals:

– SWETWISE

– EMERALD

– Euro Monitor

• Google:

–Google Scholar

– Google Books

phases 1-3 my entrepreneurial case study

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