The future of search

Phil Bradley

Online Information 2013

Social data trivia

• Facebook users have uploaded over a quarter of a trillion photographs

• There are on average 500,000,000 photographs uploaded per day. (Flickr users upload about 3.5 million per day)

• Facebook users share 4.75 billion 'content items' per day, and this includes status updates, posts, comments, videos and of course photographs.

• YouTube is more popular than cable television

• Twitter uses post between 400-600,000,000 tweets per day

• The volume of infographics goes up by more than 1% per day

• Mobile traffic is growing 1.5x per year and will maintain or accelerate this trajectory

Social Media activities

• Why?

– People ask people that they know

– People are getting used to participation and asking/answering questions

– The conversations will take place regardless of your participation

– Control is not possible – even of conversations about you/your organisation!

Social media in search Summer of 2012

Autumn of 2012

March 2013

Me (website) Me (Google+) Me (weblog) Me (Twitter) Me (Slideshare) Me (CILIP Website) Baseball Player Baseball Player Me (Flickr) Me (Flickr) Me (Flickr)

March 2013 page 2

Me (Pinterest) Baseball Star Baseball Star Me (YouTube stream) Me (Google+) Images Me (Other website) Amazon Me (Slideshare) Baseball Star Me (LinkedIn)

http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png

http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search

htt

p:/

/sea

rch

engi

nel

and

.co

m/f

aceb

oo

k-gr

aph

-sea

rch

-arr

ives

-to

-ch

alle

nge

-go

ogl

e-1

45

21

6

Facebook results options

Google+

G+ Library communities

425 billion tweets archive, 4-600,000,00 per day, index within 150 milliseconds

Pinterest

Social search engines

And more...

Your search engine!

And voice driven

Not forgetting...

So what does this all mean?

1993

2013

Wearable technology

Fundamental change in use and scale

PC Internet

• Static, shared, limited

• Web and site focus

• 250m PCs sold in 2012

• 1.6 billion in use

• Search was individual and solitary

Mobile Internet

• Moveable, personal, extended use

• Social, location, contextual, integrated, voice activated

• 1.7 billion phones sold in 2012

• 3.2 billion in use

• Search is social

What happens...

• When we get contextual answers directly from the search engine and don’t need the website?

• When I’m more interested in results produced by my friends and colleagues?

• When my smartphone knows what I want based on where I am?

What happens...

• When devices pick up clues on what interests us by physical movements, or even eye movements?

• When we are recognised by devices in stores and libraries?

• When search comes to us?

The future of search is that search won’t

exist (because it will be everywhere)

Thank You!

• philipbradley@gmail

• http://www.philb.com

• @philbradley

• http://www.slideshare.net/philbradley

Credits

• http://www.dezeen.com/2013/03/28/biostamp-temporary-tattoo-wearable-electronic-circuits-john-rogers-mc10/

• http://www.dezeen.com/2013/03/23/up-activity-tracking-wristband-by-jawbone-launches-in-europe/

• http://gajitz.com/cut-the-cord-wireless-wearable-mouse-prevents-rsi/

• http://www.flickr.com/photos/crystaljingsr/ (question mark)

• http://www.businessinsider.com (graphs)

• http://i.imgur.com/nuUGHaY.jpg Tech 1993 v 2013

• http://www.apple.com/ios/siri/ Siri image

• http://searchengineland.com/figz/wp-content/seloads/2013/05/Screenshot_5_21_13_10_51_PM-2.png Google voice search