philadelphia, may 2–4, 2005 wireless-enabled navigation and the role of dynamic content looking...
TRANSCRIPT
![Page 1: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/1.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Wireless-enabled Navigation and the role of dynamic content
Looking at functional, technical & business aspects of combining dynamic spatially-related information into
Navigation use-cases
Presenting:Ronen Soffer
Executive Vice PresidentTelmap Ltd.
![Page 2: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/2.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Navigation as a wireless Application
Mobile, Wireless – enabled Navigation
“Traditional” Navigation Use Cases
Dynamic information
The “Where to” and “How to”
Consumer example
Enterprise example
What is required? (enablers)
Technology & Methodology
Value Chain aspects
Telmap Polaris™
AgendaAgenda
![Page 3: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/3.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Navigation as a wireless applicationNavigation as a wireless applicationThe traditional Navigation market: An in-vehicle OEM/ aftermarket device with Navigation
as part of “infotainment” Standalone, media- dependent (CD, DVD) Driven by the Automotive industry
Wireless-enabled Navigation Adding “Telematics” capabilities to in-vehicle platforms Deploying Navigation to mobile wireless terminals Driven by the wireless industry (?)
![Page 4: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/4.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Part of content / LBS portfolio (?) Brings Navigation to “mass market”
consumers Introduces new business models / value
chain Enables new capabilities:
Off-Board and Hybrid map-data access Interfaces to 3rd-party content (How?) OTA software and resources updates Multimedia and other “rich” content Messaging and voice (send location, call POI)
Mobile, wireless-enabled NavigationMobile, wireless-enabled Navigation
![Page 5: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/5.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Navigation “answers” one question:“How to get to…” by providing real-time directions / instructions
As for “Where to go”, destination is a “static”: Addresses, intersections or POI with fixed categories
Adding the relevant dynamic information can enhance both use cases
““Traditional” Navigation Use CasesTraditional” Navigation Use Cases
![Page 6: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/6.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Different dynamic information is relevant to “Where to” – Destination lookup “How to” – Navigation session
And differs according to: Consumer Enterprise
Adding Dynamic ContentAdding Dynamic Content
![Page 7: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/7.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Dynamic Enhancement to Dynamic Enhancement to NavigationNavigation
Where to?Addresses, POI
How to get there?Driving instructions
TRAFFICSOS
UTILITYPEDESTRIANS
WEATHER
DYNAMIC ATTRIBUTES
EXTENDEDCRITERIA
COMMUNITYCONTENT
MULTIMEDIA SPEED- RADARS
![Page 8: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/8.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
“Going to the movie theatre”: [4:00pm, at the hotel]: “Find me the theatres in this area showing
__ later this evening.”(Dynamic content in spatial POI lookup)
[4:03 pm, at the hotel]: “Buy 2 tickets.”(Single-click call POI, or e-commerce transaction)
[4:05 pm, at the hotel]: “Send info to Julie: ‘meet me here at 6:50.’”(Send landmark details with some text to other user)
[6:30 pm, in the car]: “Take me quickly to the nearest parking lot with vacant spots.”(Dynamic parking-spaces feed, cross-POI query, traffic-dependant routing)
[6:45 pm, parking lot]: “Take me to the theatre by foot.”(Pedestrian, map-based guidance to final destination”
Consumer exampleConsumer example
![Page 9: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/9.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Public Safety: “Navigate to location of 911 call, consider traffic.” (Interface to police event/ dispatch system)
Supply Chain: “Navigate to nearest Warehouse with part number 12345, on the way to customer.” (Interface to ERP / Stock Management, and customer layer in GIS)
Enterprise exampleEnterprise example
![Page 10: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/10.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Rich, reliable content! Flexible access to content lookup
Dynamic categories Dynamic search criteria Web-based / other (how?) IVR, Call Center, P2P
Intuitive, friendly search mechanisms On-map spatial and content manipulation
What is required? (Enablers)What is required? (Enablers)
![Page 11: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/11.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Professional and reliable Traffic-feed utilization in HMI and flow, routing, and during navigation
Seamless OTA update of categories and “tree” structure
Support variable search criteria for various POI types and/or content sources
Server-side interface mechanism to dynamic, 3rd party services of Geo-enabled content
“Portable” location format and mechanism for web, call-center, community and P2P use-cases
Technology & methodologyTechnology & methodology
![Page 12: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/12.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Map data and additional content now sold as subscriptions [models not yet mature]
Client terminals and positioning: Down-pricing of Smartphones and GPS components
Wireless connectivity: Cost, stability and consumer awareness
Software vendors:Differentiate in user experience, Navigation quality and content access flexibility
Content aggregation and hosting as a unique expertise? Brand and service front:
What exactly should the role of the carrier be?
Value Chain AspectsValue Chain Aspects
![Page 13: Philadelphia, May 2–4, 2005 Wireless-enabled Navigation and the role of dynamic content Looking at functional, technical &](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf33f5/html5/thumbnails/13.jpg)
Philadelphia, May 2–4, 2005
www.locationintelligence.net
Complete mobile In-car and pedestrian Navigation application
TelmapTelmap
In-Car and Pedestrian Mapping, Routing and Navigation system
Global coverage (in all 5 continents) Voice, graphics and text turn-by-turn
navigation instructions Advanced destination lookup techniques Premium content aggregation Enhanced connectivity – Share content (Voice,
SMS)