Philips Sport Vereniging (PSV) Eindhoven is one of the “big three” clubs of the Netherlands Eredivisie,

the country’s leading football league. Established in 1913, PSV’s Philips Stadium holds a four-star rating

by UEFA and has been used for Netherlands national team fixtures, UEFA Euro 2000 matches and the

2006 UEFA Cup final.

World-class sporting arenas need to have an audio-visual system in place that can deal with the evolving

demands of the modern day visitor and staff. To ensure that it provided a world-class experience in the

stands and throughout the stadium to the potential 35,000 fans it can accommodate, PSV Eindhoven

chose to deploy an Exterity enterprise IP Video system throughout the venue. The system was designed

to give visitors, fans, and club staff a seamless in-stadium experience. The deployment encompassed

TV delivery to the Philips Stadium alongside training footage to the club and coaching staff.

Philips Stadium

Enterprise IP Video Solutions

Case study

Exterity IP Video solutions help PSV Eindhoven deliver 21st Century Premier Football Experience

Enterprise IP Video Solutions

CASE STUDY | Philips Stadium

Enterprise IP Video Solutions

The challengeAs one of the Netherland’s best known and culturally significant sporting venues, football fans, corporate guests, players and staff expect PSV Eindhoven to be equipped with state-of-the-art technology. The modern day football fan wants access to the latest news, views, developments and classic action whenever they step foot into the stadium. A world-renowned venue, PSV Eindhoven understood that it needed to address this challenge to remain competitive off the pitch as well as on it.

“PSV Eindhoven is one of the biggest clubs in the Netherlands. To keep our place at the top table of European football, we simply must have world-class infrastructure and that includes our AV coverage of the action on the pitch,” says Roy Smits, ICT Manager at Philips Stadium. “As part of our ongoing desire to offer premium services to our fans, staff and international visitors, we have worked with Exterity, Intronics and AXIANS to deploy the first large-scale IP Video installation in a stadium in the Netherlands.”

“PSV Eindhoven is one of the

biggest clubs in the Netherlands.

To keep our place at the top

table of European football, we

simply must have world-class

infrastructure and that includes

our AV coverage of the action on

the pitch,”

Roy Smits, ICT Manager at Philips Stadium

CASE STUDY | Philips Stadium

Enterprise IP Video Solutions

The solutionPSV Eindhoven issued a tender for its high quality AV solution across the stadium, the training ground and coaching facilities. Exterity’s ability to create multiple branded portals alongside the ease of install was a crucial differentiator for the stadium, who chose the entire IP Video system proposition developed by Intronics and Exterity. Installation was completed by AXIANS.

The new deployment delivers TV content to 200 end points around the stadium via the existing IP network. Exterity AvediaStream Encoders are used to encode footage from the stadium’s internal media studio as well as live match footage from OB vans. In addition, Exterity AvediaPlayer Receivers are used to connect any TV screen to the existing IP network.

Control of the system relies on the Exterity AvediaServer, a powerful IP Video management system that also acts as the platform upon which customized channels can be created and tailored for delivery to different end points in the venue. Artio middleware has been utilized to customize the viewing experience in each skybox and business lounge around the venue, enabling greater personalisation of the corporate guests’ environment.

The Exterity AvediaServer also offers a Video on Demand (VoD) catalogue that enables assets to be played out via custom created channels, which can include graphics from the media room.

“The flexibility of the system

was key to helping us

modernize our video facilities

across the stadium. It enables

our staff to control each screen

individually from one central

point, ensuring that each piece

of content is delivered to the

right end point, enabling staff,

visitors or business clientele

to watch the action that is

the most relevant to them.

The ability to access and

control all content centrally

has streamlined our video

capabilities, and the addition of

the solution means that we can

now cater for the modern day

football fan.”

CASE STUDY | Philips Stadium

United Kingdom Headquarterst: +44 (0) 1383 828 250f: +44 (0) 1383 824 905

w : www.exterity.com e : info@exterity.com

© 2015 Exterity Ltd. All rights reserved. The Exterity logo, AvediaStream, AvediaServer and AvediaPlayer are trademarks or registered trademarks of Exterity Ltd. The information and specification are subject to change without prior notice. Exterity tries to ensure that all information in this document is correct but does not accept liability for any error or omission. HDMI, the HDMI Logo, and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC in the United States and other countries.

HQ Edinburgh, UK. Regional offices in Atlanta, Dubai, Hong Kong, Johannesburg, London, Munich and Paris.

The resultThe large-scale project required the collaboration of multiple experts to ensure that all components of the system integrated efficiently and delivered a best in class experience to fans and staff alike. While IT specialist and system integrator AXIANS, and connectivity solutions developer and supplier Intronics ensured the effective realisation of the project, Mansveld installed the hardware. Doing so allowed AXIANS to run a perfect performance during a live unannounced test of the system with all encoders flat-out on bitrate.

“The flexibility of the system was key to helping us modernize our video facilities across the stadium. It enables our staff to control each screen individually from one central point, ensuring that each piece of content is delivered to the right end point, enabling staff, visitors or business clientele to watch the action that is the most relevant to them. The ability to access and control all content centrally has streamlined our video capabilities, and the addition of the solution means that we can now cater for the modern day football fan.” “We are extremely proud to have been chosen by one of Europe’s leading clubs to modernize their video services for players, fans, visitors and more,” said Colin Farquhar, CEO at Exterity. “The deployment means that the famous Philips Stadium can now offer personalised content to different areas throughout the stadium, and even to the training facilities, enabling players and coaches to improve their skills and tactics. The scalability and robustness of the Exterity solutions also ensure that future deployments will be easily catered for without impacting the current deployment, enabling PSV Eindhoven to continue to excel amongst Europe’s footballing elite.”

About ExteritySince 2001 Exterity has been designing, developing and manufacturing technically innovative products that deliver networked video over IP to some of the leading organizations across the globe. These organizations choose Exterity products because they want the best, because they demand excellence.Enabling distribution of HD quality TV and video over enterprise IP networks to an unlimited number of end points, Exterity solutions support large volumes of content and receiving devices without compromising system performance or availability.

Highlights• Deployed in over 40

countries

• Scalable solutions for organizations of any size and across any sector

• Unique industry leading features and market specific application

Headquartered in Scotland UK, we extend our global reach through our offices in Atlanta, London, Paris, Munich, Dubai, Hong Kong and Johannesburg. Localized knowledge and expertise is enhanced through the Exterity StreamForce program of credible, technically innovative partners, plus an extensive network of in-country resellers and distributors.