photo contests to grow your customer base
DESCRIPTION
Photos are viral by nature. You can leverage the virality of user generated photos to gain new audience and closely engage your existing customers. Here is your guide to a running a successful photo contest.TRANSCRIPT
NextBee Media
Widen Your Customer BaseWith a Photo Contest
What a Photo Contest is
A contest that requires users to participate and post creative images or original photographs that they have
clicked
More the engagement that a photograph drives
Greater its chances of
winning
Why use Photo Contest
Photos are a quick way to stimulate activity on
social mediaGets attention from social media
users
Increases traffic considerably
Increases brand recognition
User Traffic
Your Brand
Taking Advantage of Photo Contests
Your How-to Guide
Reach More with the New Facebook Algorithm
83%Photos get
more engagement than Text updates
Newsfeed shows link and updates shared by users and their friends more than those shared by pages
Newsfeed Preference
Focus on encouraging your users to share & like images. The more they do so, greater your chances of spreading
virally.
Provide Links along with Images
In the image caption include a link to your social media page or your website
Why
How
Photos offer higher click-through rate than text updates
Participants ensure they promote their uploaded photos within their network. With a link pointing to your
website, you stand great chances of getting high traffic volume.
Clickable Link
Like us to stay ahead of others
Provide a Call-to-Action Image
For example:
Direct social media users to take action & join your
page
Like-gate the Contests
Make it mandatory for social media users to Like or Follow your social page or profile to
participate
more likely to make deals with users who have liked their page
Businesses are 51%
results from the opportunities to follow, converse and engage timely
www.nextbee.com
Thank You!
NextBee Media