pica cafe boards

BriefBased on the ISTD ‘Mutton

Quad’ brief.

Create the branding for a

typographical themed café.

ConceptUsing aspects of typography

to create something that only

designers will appreciate.

Tone of VoiceInspirational, Informative,

Sophisticated, Creative, Simple.

AudienceCreative professionals, design

students, graduates, anyone with

an interest in design.

Duration4 weeks.

Heather Bradley

TagBrief 1: Cafe Branding

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Blog Addressh-bradley0811fmp.blogspot.com

Heather Bradley


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TypefaceA typeface was created for the

identity of the café in order to

make it more unique.

The colour red was chosen in

order to create that warm and

inviting feeling that cafés

traditionally have.

Heather Bradley


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StationeryThe brand adapted to the

stationery, fully exploiting the

colour.

Stationery range includes

business cards, letterheads,

compliments slips, loyalty cards

and menus.

Heather Bradley


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The Typography AspectTypography measurements and

rulers have been subtly used

to create something that only

designers can relate to, but not

used too much that it doesn’t

appeal to the general public.

Essentially creating something

that designers can take away and

find useful.

Heather Bradley


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InteriorWall graphics for the interior of

the café.

Further exploiting the typography

theme by using a grid. This grid

can be used to put up posters

and other advertisements,

creating an exciting layout

design.

Heather Bradley


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Furher InteriorIdentity further applied to the

menus and interior signage.

P 8pt.

P 9pt.

P 10pt.

P 11pt.

P 12pt.

Heather Bradley


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Further RangeIdentity applied to the staff uniform, makinging them fit in with the rest of the café.

As this is a café and therefore has the option the take out,

the identity has been further

applied to disposable cups and paper bags.

Heather Bradley


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WebsiteA website has been proposed in

order to target a wider audience.

It will contain information about

the café explaining the concept,

the menu and contact details.

pica cafe boards

Documents

comheather bradleytagbrief

typographical themed

design students

typography theme

exciting layout design

business cards

loyalty cards

stationery range