Yearbook VocabularySVMS Yearbook

Pica

A graphical measurement equaling 1/6 of an inch.

PicaInch

Point

The basic measurement system used to measure the size of type. There are 12 points to a pica, 72 points to an inch. Pica

Point

double page spread

Two facing pages in a yearbook that are designed to appear as one cohesive design.

Bleed

A picture taken past the external margin on the page, extending off the page.

cob

Cut out background... a photo that has the background cut out.

eyeline

An imaginary single pica of white space that flows horizontally across a double page spread. Its prpose is to unify both pages into one visual element.

column design

A technique of dividing up your spread into small columns and following the rules of every element beginning and ending on a column and keeping consistent interior margins.

Dominant element

The largest element on your spread, usually an interesting photo/headline combination.

primary headline

The largest type on your page. Works with the dominant photo to draw attention and create interest.

secondary headline

Used to make a blend between a headline and a story, usually very enticing to readers.

caption

Text near a photo that tells about the photo and the people pictured.

gutter

A two pica space between the left and right page on a double page spread.

folio

Information that helps the reader know their location in the book, like page number, section, etc.

lead in

The sentence of paragraph which catches the attention of the reader.