pincarts business model for brand retailers - driven by technology
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store.pincarts.com | story.pincarts.com
BUSINESS PROPOSAL
OPPORTUNITY AREAS
PINCARTS PLATFORM
NOTIFICATION
50%
SA
LE
Turning online and mobile audience into
footfall
Building customer loyaltyand generating repeated
customer visits
Reducing cost and improvingefciency on staff, marketing
and energy
Creating cross-sell opportunities among three main business tenants-shopping,
entertainment and food
Converting in-store and in-mall footfallinto high-value shoppers for better and
sustainable rental value
BeaconsConverts in-mall and in-store footfall
into high-value shoppers by engaging them through
location-base deals
Geo-fencing Compels shoppers nearby the store
and mall to walk-in and covert them through location based
targeting in real-time
Content
TimePlace
Brand LoyaltyBuilds customer loyalty through
the right content at the right location at the right time
Analytical InsightsMake timely decisions by understanding
the data about shoppers throughadvanced analytics
Personalized TargetingAccurately targets shoppers through personalized offers
outside near and inside the store and mall
SOLUTION
PROCESS FLOW
HOW DOES IT WORK
Stores provide new arrivals,
offers and dealsStores walk-in to the
shopping mall
Pincarts platform targetsindividual shoppers accurately,
at the right time locationwith the right content
Shoppers makepurchase
Pincarts updates customer prolein realtime
+ *********
HOME PRODUCTS FAVORITESCASHBACK
₹
STORES
12:30
Pincarts platform targets shoppers with accurate beacon-based content
PERSONALIZED PROXIMITY MARKETING
MALL
1
Beacon & Geo-fencing enable
push notications to shoppers
in the vicinity of the mall & store
2
Beacons installed inside the mall/store
guide and engage the shoppers
through personalized deals
3
Shoppers leave the store with
a satisfying experience thanks to a
hassle free contactless check-out
4
Data collected about shopper behaviour and spending habits enables
analytics for key decision makingFree
OFFER
50%SALES
OFF
CHECKOUT
External Data(Weather, Trafc, Local
events, Holidays) Social Data(followers, Inuence,Trends, Sentiment)
Online & Mobile Data(Offers and Deals, Customerpreferences, Store ratings) Ofine Data
(Geo-fencing, Beacons,In-Sotre purchase)
Shopping-MallManager
Reports Insights
searching...
ANALYTICAL INSIGHTS
HOW DOES IT WORK
TECHNOLOGIES
TECHNICAL CAPABILITIES
Data science and Big Databased platform
Mobile App supportingMulti Mobile OS
Amazon cloudGeo-fencing
Low energy Bluetooth and Wi/MobileData supporting Beacons
