Pincher

we are

Media

what we do

what we do

problems we solve

Relevance

Targeted

How?

our solution

1 2 •

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•

•

•

“You can no longer

market broadly to a

demographic.

She’s an individual.

To capture and keep her business, she must be

treated as one.

IBM – Smarter Marketing

•

•

•

&

”

Pincher application is triggered by target location

Target Location

market size

98.7M

Number of mobile

coupon users globally

in 2012* X

41

Number of mobile

coupons displayed

per person in 2012*

X

$$$$

$$$$

$$

$2.25

Average dollar value per coupon

in 2012* =

$9.1B I

L L I O N

* Projections

customers Pincher utilizes a

multi-sided platform * approach to customer segmentation

*Multi-sided platform brings together two or more distinct but interdependent groups of customers..

current mobile coupon users early adopters

>25M revenue >75k ad spend >30k social media fans

how we stack up

Couponing Focus

Soc

ial N

etw

ork

ing F

oc

us

PINCHER

Groupon Living Social FourSquare Yowza Coupon Sherpa PINCHER

Customized Ads

Post download ROI tracking

GPS Location specific deals

Secondary market

coupon sales

Point System

Push System Optional Optional

Strengths

First movers advantage, Size of company, popularity, many members

Size of company, popularity, many members

Spending a lot of $$ on personalization algorithm

Exclusive coupons, Only works with businesses that sign up

Works with store’s loyalty programs to track your points

Algorithm to tailor coupon specifically for customer

how we stack up

APPENDIX

Cost structure Revenue streams

Key resources

Key

activities

Key

partners

Value

proposition

Costumer

relationships

Costumer

segments

Channels Targeted

1. App design &

Development

2. Develop Retail

partners

Auction Model App design &

developer Pay per click

Relevance Retail

Partners

Trackability

Ender-users

1. App stores

2. Social Media

of retail partners

Lifetime,

sticky –>

partner

Sales team Servers

& Support

1. Design &

Developer

2. Comp sci

algorithm ninja

Retailers

business model

offer journey

Stores decide who to target & what deal to offer

App notifies target consumers when they are near trigger

locations

Customers earn the points that will allow for future discounts.

Customers make purchase using coupons

Customers save $$ happy

customers result in repeat use of application & recommends to

others

Record and analyze transactions

Stores subscribe the customer purchasing report with a predictive

algorithm.

Stores stay on track with customer preferences to promote business

Stores increase sales

GPS