CASE STUDY:

PINEAPPLE EXPRESS

Pineapple Express 2008

SYNOPSIS:A process server and his marijuana dealer wind up on the run from hit men and a corrupt police officer after he witnesses his dealer's boss, murder a competitor while trying to serve papers on him.

Directed by: David Gordon Green

Written by: Seth Rogen and Evan Goldberg

Stars: Seth Rogen, James Franco and Gary Cole

Trailers, Cast Interviews etc.

Cast Interviews

Full Trailer

Production

Budget: $27,000,000 (estimated)

Opening Weekend$23,245,025 (USA) (10 August 2008) (3,072 Screens)£1,372,911 (UK) (14 September 2008) (389 Screens)$27,496 (Estonia) (5 October 2008) (3 Screens)PHP 297,597 (Philippines) (19 October 2008) (1 Screen)

Filming Dates10 March 2007 – 12 May 2007

Copyright HolderColumbia Pictures Industries, Inc. and Beverly Blvd LLC

Production Company(s): Relativity Media, Apatow Productions

Relativity Media: Paul, The Social Network, Charlie St. Cloud, Scott Pilgrim vs. The World, Salt, Zombieland, Role Models, Wanted, Hancock

Apatow Productions: Forgetting Sarah Marshall, Superbad, Knocked Up, The 40 Year Old Virgin

DistributionTheatrical distributors: Columbia Pictures

Examples of other films they have distributed:The Legend of Zorro Monster House The Da Vinci Code The Grudge HellboySpider-man Panic room White chicks

Gross$87,341,380 (USA) (28/09/2008) $86,974,352 (USA) (21/09/2008) $86,034,248 (USA (14/09/2008)$84,013,748 (USA) (07/09/2008)$80,832,163 (USA) (31/08/2008)$62,740,789 (USA) (17/08/2008)$41,318,736 (USA) (10/08/2008)£3,611,471 (UK) (05/10/2008)£3,220,631 (UK) (28/09/2008)£2,564,826 (UK) (21/09/2008) £1,372,911 (UK) (14/09/2008)$101,624,843 (Worldwide) (08/03/2009)$14,283,463 (Non-USA) (08/03/2009)PHP 589,540 (Philippines) (26/10/2008)PHP 297,597 (Philippines) (19/10/2008)

Weekend Gross$174,611 (USA) (28/09/2008) (236 Screens)

$500,726 (USA) (21/09/2008) (550 Screens)

$1,101,252 (USA) (14/09/2008) (1,030 Screens)

$2,255,875 (USA) (07/09/2008) (1,802 Screens)

$4,448,782 (USA) (31/08/2008) (2,047 Screens)

$9,808,295 (USA) (17/08/2008) (3,072 Screens)

$23,245,025 (USA) (10/08/2008) (3,072

Screens)£183,282 (UK) (05/10/2008) (209 Screens)

£300,402 (UK) (28/09/2008) (297 Screens)

£547,701 (UK) (21/09/2008) (388 Screens)

£1,372,911 (UK) (14/09/2008) (389 Screens)

PHP 200,968 (Philippines) (26/10/2008) (1 Screen)

PHP 297,597 (Philippines) (19/10/2008) (1 Screen)

EXHIBITION

Horizontal & Vertical Integration

VERTICAL: Relativity Media, LLC is a media and entertainment company that focuses on creating, financing and distributing entertainment content and intellectual property across multiple platforms, as well as making strategic partnerships with, and opportunistic investments in, media and entertainment-related companies and assets. Relativity owns and operates Rogue, a company that specializes in the production and distribution of films targeted to the 13-25 year old audience. Building upon its foundation of financing and producing films, Relativity has grown to include music, sports and television divisions and the next-generation social network iamrogue.com. Relativity also owns and operates RelativityREAL, Relativity’s television arm, which has become one of the leading suppliers of reality television with more than 20 shows in episodic or pilot.

There aren’t any signs of horizontal integration between my film’s production company and distributor.

There weren’t any information for Apatow Productions. However, it was founded by Judd Apatow and it is a small company that hasn’t made many films so I think it is a small company but is not owned by anyone else.