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Pinktober® Party With Shena Malsiana (X Factor Indonesia) At Centerstage, Hard Rock Hotel BalI

Hard Rock Hotel Brings One of Indonesia’s Best New Talents to Raise Breast Cancer Awareness

Bali, 16 October 2013 – Hard Rock Hotel Bali officially launched the month-long Pinktober® campaign in October

2013. The initiative aims to raise breast cancer awareness and funds for the effort to fight breast cancer together

with Bali Pink Ribbon Foundation. Proceeds will benefit the programs of the Bali-based foundation to offer help for

the women of Bali. The campaign includes Pink Room, a pink-decorated Deluxe Premium Room with a set of pink

amenities and benefits, offered at the Hotel’s website, 25% off the room rate will benefit Bali Pink Ribbon. The good

cheer continues with Pinktober® Party on Wednesday, 16 October 2013, with special performance by Ms. Shena

Malsiana (Top 5 X Factor Indonesia Season 1). Ms. Malsiana will sing her best songs and covers for the first time in

Bali after her vocals amazed the Indonesian audience earlier this year.

Also present during the announcement is Ms. Maria Nety Keraf, 52, a breast cancer survivor. Ms. Keraf never

thought she would have breast cancer until she found Bali Pink Ribbon. She performed the USG and mammogram

tests only to find out that she suffered from malignant cancer. Ms. Keraf is now in her recovery period after the

surgery and is more than happy to share her experience and show strong support to all the Balinese women to fight

and find cures. Ms. Keraf will be joined by the founders of Bali Pink Ribbon in the Pinktober® Party. Andrew Khoo,

General Manager of Hard Rock Hotel Bali, explains, “Pinktober® continues to inspire us every year with encouraging

stories. We are touched with the fight that Ms. Keraf has shown among her family members and friends and I believe

this is the true essence of why we are promoting Pinktober® around the world.”

In support of this year’s Pinktober® campaign, Rock Shop offers the limited edition men’s tee, women’s tee and the

Pinktober® pin. Ms. Shena Malsiana will perform her first single, “Maafkan Aku” among other best songs from her

memorable performances at the X Factor Indonesia. Tickets are priced at only IDR 100k which includes a drink. For

ticket reservations, please contact +62-361 761 869 or email marcom.bali@hardrockhotels.net.

About Hard Rock Hotel Bali

Sprawling across three hectares of pristine tropical property, Hard Rock Hotel Bali is located in Kuta, the heart of

Bali’s famous entertainment and shopping district. Hard Rock Hotel Bali is Asia’s first Hard Rock Hotel and the leading

entertainment hotel in Bali features 418 tribute rooms, luxury and deluxe suites reflect the glory and legends of Rock

‘n’ Roll , alongside six cutting edge food and beverage outlets. Additional features include Lil’ Rock – Kids Club, Tabu

Teen Centre, Rock Spa, Body Rock fitness center and a Rock Shop – Hard Rock Merchandise Store. For more

information, please visit www.bali.hardrockhotels.net.

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About Hard Rock International

With a total of 170 venues in 54 countries, including 133 cafes, 18 hotels and 7 casinos, Hard Rock International (HRI)

is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's

greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also

known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-

winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and

franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses

and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel

and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole

Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs,

San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Johannesburg, Chennai, Istanbul and

Tenerife. New Hard Rock Hotel projects include Daytona Beach, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and

Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more

information on Hard Rock International, visit www.hardrock.com.

About HPL Hotels & Resorts

Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly-

owned by a Singapore main-board listed, Hotel Properties Limited (HPL). HPL Hotels & Resorts currently manages the

activities of 12 hotels and resorts in Asia Pacific and the Indian Ocean. These include Concorde Hotel Singapore,

Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Hard

Rock Hotel Bali, Hard Rock Hotel Pattaya, Hard Rock Hotel Penang, Casa del Mar – Langkawi, The Lakehouse –

Cameron Highlands, Casa del Rio – Melaka, Rihiveli Beach Resort Maldives and Gili Lankanfushi, Maldives. For

more information, please visit www.hplhotels.com.

For more media information, please contact:

Fandy Lo

Assistant Marketing Communications Manager

Hard Rock Hotel Bali

Jalan Pantai, Banjar Pande Mas, Kuta, Bali

Tel : +62 (361) 761869

Fax : +62 (361) 761868

E-mail: amm.bali@hardrockhotels.net

Website: www.bali.hardrockhotels.net