Pinky’s Day OutA deep dive on Pinky

Pinky loves chocolates…And knows exactly how to get some from

Mamma… How does she do it?Does she promise to

eat her chapatis and veggies everyday?

Does she say “Pleaseee

pleaseeeee…” till mamma gives in?

Does she start weeping…?

Or does she say “ Rahul’s mamma

always gives him chocolates in his Tiffin

box…?

And what if Pinky suddenly takes a liking for something else instead of

chocolates?

What will make her change her mind?

How will she them change mamma’s mind?

Doing a Deep Dive

Let’s do a deep dive into Pinky’s life• Find out what really excites her• What does Fun mean to her in terms of food?• What appeals/ what repels• What is an absolute NO-NO• What is it that she is “okay’ with sometime• What is it that she “reallly loves”?

Noone can tell this better than people who know Pinky

very well

Going ahead with the Deep Dive

• Mrs. Mehra, Pinky’s mamma• Ms. D’Souza, Pinky’s class teacher• Dr. Ahuja, Pinky’s paedetrician• Dr.Sinha, child pyschiatrist in Pinky’s school• Vishal , who works in Mcdonalds and organises

Pinky’s birthday parties every year• And of course, Chintu, Rahul and Geetika…

Pinky’s best friends

• Consumer Observation – Spend the day with a mother and her kid

• Expert Interviews– One to one with teachers, child psychiatrists,

pediatricians, Mcdonalds ( kids eat outs)

• One day Mixing Session with the core and support team

» Sharing learnings» Arriving at key insights» Agreeing on a way forward» Could be run by the agency

Thank you