A new online marketplace

featuring gifts made with love

by parent run businesses

We at All By Mama know there is more to being a mum than just

nurturing a loving family. Up and down the country there are

thousands of talented mums who make beautiful handcrafted

gifts but often struggle to balance their time between work and

looking after their families.

That’s why we are proud to bring together people who want to

find unique gifts for their loved ones with makers who put an extra touch of love and care into everything they do.

As a parent, I’m tired of buying

generic goods from faceless

corporations. I want to give custom

to people like me who understand

what makes the perfect gift.

I need to make money but

I also need to look after my

family. How can I do both?

Offers a convenient way to shop

small on a national scale, within

sacrificing on range

Allows me to purchase unique gifts

that align with my own sense of

individualisation and image

Allows me to get to know where

the products I am purchasing are

coming from, giving me a feel good

factor as I support community

Provides a growing social

platform when I can connect with

other likeminded people on

topics close to my heart

The All By Mama Solution

Offers me the chance to connect

with other likeminded business

owners to network, share ideas and

support each other

Gives me something that

my children can enjoy via the

All By Mama Little Helpers

Children’s Club

Offers me an opportunity to

promote my products to a relevant

audience across a larger network

than I can achieve working alone

Gives me a secure and easy

to use platform to sell my

unique products amongst a

relevant range

The All By Mama Solution

What we’ve achieved so far

We spent our first year testing our market and that has shown

us we are in an exciting position to build our brand. On a small

budget we have built a strong community, a well loved brand and

a revenue generating business

There is a rise in both the number of mums looking for flexible work…

Rise in working Mothers Estimated 300,000 Mumpreneurs in UK.

Number of working mothers from 800,000

to 5.3 million since 1996

Rise in desire for flexible working68% of mums believe that being self

employed is the ideal solution for

combining work and home life

Global rise in craft businessesEstimated total number of craft jobs

in the UK economy: 96,000

…and consumers choosing to support small business

Mum support networks boomMummy bloggers, Mumpreneur networking

groups etc. – mums are supporting each other

more than ever as the pressures of the work /

life balance increase

Millennial Generation shopping habitsDigital Natives that want to shop with ease

while supporting companies close to their

heart and demonstrating their individualism

and image

Despite the omnipresence of

Amazon the number of independent book sellers has increased

How it works

Browses gifts at

allbymama.com

Adds gifts from multiple

shoppers to basket and

pays in one transaction

Receives multiples

packages from

individual sellers

Receives order

notification from

allbymama.com

Makes and

despatched product

direct to customer

Joining Fee

Our sellers pay £75

to join us

Membership Fee

Our sellers pay a £45

annual membership

fee from Year 2

Commission

We take 10%

commission from

all sales

Bespoke Product Upload Package

– we assist with product upload

and shop content (£40 per seller)

Start Up Package – a resource /

service for parents looking to start

a business around family life (£150)

We have multiple revenue streams

Future revenue streams

Strong Competitive Advantage

Our customers feel passionately about supporting family

run businesses

“I started All By Mama from a

desire to support my family whilst

doing something I am passionate

about”

• 10years+ as a retail marketing

expert working with brands

including Disney

• Mumpreneur Top 100

• Mum to Leonardo (loves trains)

and Cassius (loves milk)

“My passion is in building solid

and scalable web experiences, so

AllByMama can continue to serve

its community as best it can”

• 8 years online retail

experience, from media buying

and analytics, to web

development

• Wordpress and Shopify plugin

author

• Windsurf Instructor when not in

the office

Head of House (Board)

“We believe in the vision of the

All By Mama brand and are

excited to be part of its future”

• Lee has undertaken the role of

Commercial Director for

companies with turnover

exceeding £20 million

• Colin’s strengths are business

development and financial

management and he is a

Director of a £m business

• Danny has been responsible for

order books of over £70million

Extended Family

to leverage Marketing and PR,

grow our team and improve our website functionality to achieve growth strategy

Increase our target

audience reach by

200%

Grow our team by

five with a focus

on seller

recruitment

Improve our

website

functionality

Parents across the world are facing the same challenges

We have global appealCustomer and seller enquiries from

USA, Australia and South Africa

Our customers love us

‘Received my cushion today and it’s beautiful’

‘I love my ring so much that I’ve ordered another one’

‘Thanks so much for the excellent service’

‘What a great business you are, what an amazing thing you do

supporting mums just like me and what beautiful products you sell.I will be telling all my mum friends

about you’ Charlotte

As do our sellers

Our sellers recommend us to

fellow crafters

I sell on a couple of other websites and I just need to tell you that selling on your site is an honour. You make everything so simple and

easy - I genuinely love selling on your beautiful website!

Hannah, Little Moo Boutique

Plus a number of high profile supporters

A strong and unique brand with

Global ambition

A growing base of customers

and sellers

Relevant to Millennial Generation

Why should you invest?

A passionate and dedicated team

Servicing an ever increasing customer base that want

to shop in a way that supports their sense of

community, image and individualism

In Summary

Millennial Generation desire to shop small to

support community, individualism

and image

Rise in working mothers and desire for flexible working

Growth of craft market worldwide

Our ethos is to support people who want to work flexibly running

their own business whilst supporting their

families

UK TRENDSOUR CUSTOMERS

AND SELLERS

WHAT STANDS ALL

BY MAMA APART

The only marketplace of its kind worldwide

targeting parent run businesses

Founder – Gemma Whates | gemma@allbymama.com | 07468 528193