{Pitch 101

Lukasz Mlodyszewski@lmlody

We are pitching in …

Why do we pitch?

‘Stuff’ to remember

Know what you are trying to achieve

Know your target audience

It is not about you!

Keep it real

Be specific

Preparation is the key

Solve a problem

Show passion

Practice

Keep it short!

Cover Problem Team Solution Technology Marketing Sales / Monetization Competition Milestones Conclusion

Contents of a pitch

Logo Name Website address Twitter username

Cover

Tell a story! Accessible to everyone Based on your own experience Or based on the experience of your

customers

MOST IMPORTANT SLIDE!!!

Problem

Pictures Important facts only;

Background How many years of experience

Team

Introduce your product How does your idea solve the

problem Show the product

Screenshots Pre-recorded videos

Solution

Describe the technology behind it Don’t get into too many boring /

technical details

Technology

Who are the consumers Market size Market entry methods

BE SPECIFIC!!!

Marketing

Discuss the business model

Sales / monetisation

Who it is Direct and indirect

Why the customers are going to choose you

What barriers do you have to prevent others from copying your idea

Competition

Your current status Short, medium and log term goals Estimated deadlines

Milestones

What is ‘THE’ thing Why should we vote for it?

Conclusion

lukasz@epoland.co

@lmlody