pixar adv 420

10
Pixar Marketing to the World

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Page 1: Pixar adv 420

PixarMarketing to the World

Page 2: Pixar adv 420

● Emeryville, California● Reaching out to the world● India’s Population● French, Arabic, Spanish

The Strategy

Page 3: Pixar adv 420

Year One● Logical to only do one language at a time● Translate popular movies

o Recent and Classico Translator Priceo Spanish

Timeline

Page 4: Pixar adv 420

● Start with Spanish● Video Compilation of popular films● Advertise on Facebook and Twitter

Digital Marketing

Page 5: Pixar adv 420

● Incredibles● Up● Wall-E● Toy Story Series

o One, Two and Three

Popular Pixar Movies

Page 6: Pixar adv 420

● Tweet regularly in different languages● Create accounts for each language

o Reach out to each countryo Show smalls clips from each movie

Twitter Campaign

Page 7: Pixar adv 420

● Create a “likeable” page● Short but in depth about section● Multiple posts

o Videoso Updateso Statuses

Facebook Campaign

Page 8: Pixar adv 420

● Translator Pricingo $36/hour

● Social Media Campaign Pricingo Twitter

$2,000-$4,000/montho Facebook

$2,500-$5,000/month

Pricing

Standard Price Minimum Price

English to Spanish $34.98/hour $26.29/hour

English to Arabic $34.24/hour $25.69/hour

English to French $36.88/hour $26.46/hour

Page 9: Pixar adv 420

● One Language vs. One Movieo Make more money on more movieso Better Focus

After Year One

Page 10: Pixar adv 420

● Measuring Impacto Klout

Campaign Accountso Numbers

Tracks data on movie sales

Impact