PixarMarketing to the World

● Emeryville, California● Reaching out to the world● India’s Population● French, Arabic, Spanish

The Strategy

Year One● Logical to only do one language at a time● Translate popular movies

o Recent and Classico Translator Priceo Spanish

Timeline

● Start with Spanish● Video Compilation of popular films● Advertise on Facebook and Twitter

Digital Marketing

● Incredibles● Up● Wall-E● Toy Story Series

o One, Two and Three

Popular Pixar Movies

● Tweet regularly in different languages● Create accounts for each language

o Reach out to each countryo Show smalls clips from each movie

Twitter Campaign

● Create a “likeable” page● Short but in depth about section● Multiple posts

o Videoso Updateso Statuses

Facebook Campaign

● Translator Pricingo $36/hour

● Social Media Campaign Pricingo Twitter

$2,000-$4,000/montho Facebook

$2,500-$5,000/month

Pricing

Standard Price Minimum Price

English to Spanish $34.98/hour $26.29/hour

English to Arabic $34.24/hour $25.69/hour

English to French $36.88/hour $26.46/hour

● One Language vs. One Movieo Make more money on more movieso Better Focus

After Year One

● Measuring Impacto Klout

Campaign Accountso Numbers

Tracks data on movie sales

Impact