pixt deck 5 21 13

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Your content, live and shared where you want it. Mobile, tablet, web and TV

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Page 1: Pixt deck 5 21 13

Your content, live and shared where you want it.

Mobile, tablet, web and TV !

Page 2: Pixt deck 5 21 13

Touch, drag & arrange photos

and videos

Embed Pixt Walls on your site or blog

Click photos and videos to zoom them up

Content can be sourced &

moved between Facebook,

Flickr, Picasa, YouTube etc.

Pixt users create Pixt Walls. Live, collaborative, with a real world feel, these photo and video walls are viewable simultaneously on web, mobile, tablet and connected TV by everyone who has the wall open.

Example: Coachella http://alpha.pixt.com/coachella2013 Example: Maker Fair 2013 http://makerfaire.com/bayarea-2013/pixt/ Example: Thumbs Up! http://alpha.pixt.com/thumbs-up_1 Example: a brand wall for Marin Speed Shop http://alpha.pixt.com/mss

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Our mission is to make digital photos and videos fun again by bringing them together into touch based, social walls, easy to sort, to share and practical to manage. Photos connect us, and Pixt furthers that by focusing on collaboration around life’s events. Pixt is scalable so that life events can be highly personal, like your child's birthday party, mid sized like a wedding, and massively social like concerts, and sporting events. Pixt provides a solution for quickly creating walls collaboratively for all of these. By letting groups post together Pixt creates an unparalleled sharing platform. One person can start a wall that others add to and view the real-time pulse of the web. Pixt was build as an integrated platform. This infrastructure allows content to be pulled from various cloud and social photo services and viewed in Pixt Walls. This allows Pixt to simultaneously provide a unique front end experience, a social sharing platform and a photo host. Pixt Walls simultaneously exist and be in interacted with on the Pixt site, embedded on sites and blogs across the web, on mobile (Android and Apple) and tablets creating ubiquitous access and distribution of content.

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Pixt was established in 2011. Currently the company has 4 employees and a strong pool of contract help. It has offices on Kearney st. in San Francisco and in Marin. Pixt is a registered Delaware C-corp Pixt has raised $500,000 of angel funding. Pixt was built as a backend platform first •  Q2 2012: Pixt web product Alpha launched •  Q1 2013: Android mobile and tablet launched •  Q1 2013: Ipad launched •  Q1 2013: Iphone launched •  Q1 2013: Pixt used by photographers and attendees at a major event (coachella)

•  http://alpha.pixt.com/coachella2013 •  Q2 2013: Pixt adopted by first major event (maker faire) for real-time and post event

content viewing •  http://makerfaire.com/bayarea-2013/pixt/

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•  The Pixt website has 16,000 users •  Pixt returning visitors average visit duration is 10 minutes (00:09:55) •  the Pixt Facebook App is growing by 146% m/m with 8,247 Monthly Active Users

•  Pixt Android Mobile application launched in March 2013

•  39,000 installs •  Average rating of 4.43 stars out of 5

•  Pixt Iphone app launched 5 2013

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Chris Schmidt, co-founder, ceo 4th start up. Sold first (Zowie) to LEGO. LeapFrog- Manager Content Strategy. Method- Sr. Strategist Ron Sheridan, co-founder, cbdo co-founder Oversee.net David Williams, lead developer (sun microsystems) Alexei Barnes, developer (royal college) David Levine, technical advisor (Oracle) Investors!Fred Hsu, Manage.com; co-founder Oversee.net Theorem Ventures, Andy Getsey, James Hannon; Founders Atomic PR Bill Mushkin, Name.com Advisors!James Pomerantz, photo editor, The New Yorker Greg Johnson, Executive Creative Director, William Morris Endeavor Brayton Johnson, Founder and coo, find the best; CEO WP Associates

!

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By 2015 over 80% of handsets will be smart phones 9 out of 10 US consumers own a tablet, smartphone or cellphone 300 million photos are added to Facebook every day Instagram has 90 million active users 2012 Mobile M&A increased $59%, totaling $20.1 billion 2013 Mobile app revenues surpassed $30B, doubling since 2011 !

Pinterest – valuation 2.5B Instagram – purchased by Facebook for $1B Thislife – raised $2.5M on a $10M valuation. 6 months later acquired by shutterfly Erly – Kleiner Perkins backed. Purchased by Airtime Albumatic – 6 months old, raised $4.5M Pixable – purchased by SingTel for $26.5M Tumblr – purchased by Yahoo for $1.2B

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Q3 2013 •  User acquisition •  SEO and deep analytics integration with GA and MobileAppTracking •  Backend scaling •  Product iteration, testing, development •  Pixt Brand Account dashboard •  Brand account acquisition •  Community activation feature development •  API development •  Print integration

Q4 2013 •  Photo and video re-aggregation and cloud back up (platform and/or partnerships) •  E-commerce integration (shopping engine integration & affiliate accounts)

Q1 2014 •  Facebook specific friend browser •  Twitter specific visual tweet viewer •  Google+ specific activity viewer

!

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•  Brand Accounts •  Embedded white label walls distributed on brand sites and blogs •  On premise and online digital signage / community walls •  Brand product walls with transaction links •  Embedded Facebook walls •  Live event walls with account registration and analytics

•  Affiliate Partnerships •  Storage partners- Photo and video backups through Pixt to the cloud

•  DropBox, Box.net, Google drive, Amazon •  Print partners- Café press, Shutterfly, Snapfish, SmugMug

•  Affiliate Commissions: •  Amazon, Ebay, Overstock

•  Advertising – Contextual add insertion into sponsored walls •  Premium User Accounts, feature sets

Achieving scale takes time. Pinterest was in business for 4 years before they captured the public imagination. Pixt believes that by simultaneously targeting brand exposure, event exposure and end user adoption we can solidly grow an engaged user base.

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Brand Accounts: three year projections!

These projections are a roll up of Brand accounts for •  White label Walls •  On Premise Walls •  Brand Product Walls •  Facebook Walls •  Event Walls

!

Affiliate Revenue: three year projections!

These projections are a roll up of Affiliate revenue for •  Storage partners •  Print Partners •  Affiliate commissions

!

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Runway: •  Ensure a 8 to 12 month growth phase Platform: •  Iterative platform development and testing •  Launch the Pixt API •  Launch Pixt Brand Platform Marketing: •  SEO, SEM, Mobile ads, Facebook ads •  Earned Marketing: Scale the Pixt Event presence with free / low cost walls to drive

exposure •  PR, Sponsorships Team •  Addition of 2 developers •  Addition of 2 marketing reps

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Scenario 1: Massive user growth leading to M & A By bringing an intuitive interface to the organization, and collaboration around photos and videos Pixt positions itself at the intersection of digital photo sites, cloud storage, social networks. Consumer apps represented 20% of the total Mobile M & A transactions 2012 M&A exits achieved an average return of 7.5X Scenario 2: Q4 profitability By offering brands the ability to connect with their customers through user generated content and content sharing Pixt will be able to aggressively pursue brand accounts where Pixt is embedded on brand and event sites. Pixt has trial marketed the concept with Diageo and Universal Technical Institute.

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Pixt is offering a convertible note Seed round Raise: $750,000 with the option to raise an additional $500,000 on the round Cap: $5,000,000 Discount: A 20% discount will be offered to the first $350,000 invested A 10% discount will be offered to the remainder of the round Interest: 6% Annual rate

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Pixt is an experience, not a deck, so please let us know a time that we can show you its unique look, feel and features. Pixt is live on all platforms, in Alpha release and growing. Jump on, make a wall and have fun with your photos again. To follow up please contact [email protected] 415 847 5868

!