pizza point of sale system - speedline overview
TRANSCRIPT
•2010 sales of $37 billion
•64,951 pizzerias in the USA
Market snapshot:• Pizzerias represent 12% of all
restaurants.
• Americans eat 350 slices of pizza every second.
• Approximately 3 billion pizzas are sold in the USA each year.
• 93% of Americans eat at least one pizza per month.
• Each man, woman, and child in America eats an average of 23 pounds of pizza per year.
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Pizza is Different
Pizza menu & pricing setup is complex:
– Create-your-own orders
– Half-and-half pizzas & portions
– Complex coupons & deals
– Multi-pricing (2 for 1)
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Typical restaurant POS systems are not designed to handle the complexities of pizza ordering.
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That complexity is the most obvious difference—but there are others….
A Typical Restaurant Transaction
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Dine-in and quick-service restaurant transactions are simple.
There is no ‘Typical’ Pizza TransactionCall Centre
Phone
Walk-in
Table
FaxOnline 5
Pizza transactions are not.
Orders may come by phone, through a call center—at the pick-up counter or tableside—through a website, mobile phone, or fax service.
Deferred Orders and CateringCall Centre
Phone
Walk-in
Table
FaxOnline
For Now?Order
Deferred
Prints in Kitchen
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The order may be for right now—or it may be an advance order for 6PM tonight, or a week from next Thursday.
DeliveryFor Now?
OrderDeferred
Prints in Kitchen
DeliveryAssigned
Call Centre
Phone
Walk-in
Table
FaxOnline
CustomerPicks up Order
CustomerEats
Delivery Received
CustomerPays
Delivery Assigned7
For dine-in, carryout, pick-up, or delivery.
Counter service, table service, or buffet.
The Customer Dimension• Most restaurant POS systems track transactions—not customers• In a delivery environment, customer history adds another dimension• Crucial speed of service & marketing benefits
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And the biggest difference of all: pizza orders include customer information.
Most restaurant POS systems have no customer database—or offer it as a clumsy add-on.
InventoryRemember this?
– The complexity of a create-your-own pizza menu makes inventory tracking impossible with most restaurant inventory software.
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Most restaurant inventory systems require a recipe for every menu item.
With a dynamically built pizza menu, that’s impossible.
Why most restaurant POS systems don’t work for pizza:
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About SpeedLine
–Top-rated pizza point of sale
–2000 installations in pizza, QSRand multi-brand concepts
–Approved vendor of the International Pizza Hut Franchise Association, Yum! Restaurants International, and the National Association of Pizza Operators
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TechnologyPartnerships
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Who’s Using SpeedLine
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