pj mccormick, challenging data driven design, warmgun 2013
DESCRIPTION
Bringing Emotion into the EquationTRANSCRIPT
Data Helps You Make Decisions
PJ McCormick | @mynameispj
The Mountain Three Wolf Moon Shirt$19.99
The Mountain Three Wolf Moon Shirt$19.99
The Mountain Three Wolf Moon Shirt$19.99
The Mountain Three Wolf Moon Shirt$19.99
VS
WIN FAIL✓ ✕
I’m not as smart as I think I am.
CONVERSION
My awesome new thing!
Data helps you make decisions
Data helps you make decisions
Data makes decisions
BOUNCE RATES FROM THE HOME PAGE
SITE ASITE B
OUR SITE
SITE C
WHAT THE HELL IS WRONG WITH THE HOME PAGE
BOUNCE RATES FROM THE HOME PAGE
SITE ASITE B
OUR SITE
SITE C
BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
PAID SEARCHDIRECT
ORGANIC SEARCH
AFFILIATE ADS
WHAT THE HELL IS WRONG WITH THE HOME PAGE
WHAT THE HELL IS WRONG WITH THE AFFILIATE ADS
BOUNCE RATES FROM THE HOME PAGE
SITE ASITE B
OUR SITE
SITE C
BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
PAID SEARCHDIRECT
ORGANIC SEARCH
AFFILIATE ADS
Data helps you make decisions
USER ENGAGEMENT OF SLIDESHOWS
SLIDE 1
SLIDE 2 SLIDE 4SLIDE 3
USER ENGAGEMENT OF SLIDESHOWS
SLIDE 1
SLIDE 2 SLIDE 4SLIDE 3
USER ENGAGEMENT OF SLIDESHOWS
SLIDE 1
SLIDE 2 SLIDE 4SLIDE 3
The Mountain Three Wolf Moon Shirt$19.99
The Mountain Three Wolf Moon Shirt$19.99
WIN FAIL✓ ✕
The Mountain Three Wolf Moon Shirt$19.99
The Mountain Three Wolf Moon Shirt$19.99
Data does not make decisions
Data helps you make decisions
Thanks. !
!
PJ McCormick | @mynameispj