plagues into the dragons’ den · 2012-02-07 · with the alexisonfire guys and they were saying,...

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TUESDAY, SEPTEMBER 23, 2008 C6 ARTS Telephone: 250-380-5346 > E-mail: [email protected] D uring her 20 years as a high school language teacher, Kathryn DaSilva has marked and created more quizzes than she cares to remember. And she says she grew frus- trated with having to pore through several books on a single subject to create assignments. Then came the “what if” moment that turned the Fairfield educator into an “accidental entre- preneur,” as she calls herself. “Grammar is grammar, so why not put everything in one place?” DaSilva wondered. It inspired her to collaborate with a former stu- dent to create four software pro- grams for students and teachers of French and Spanish. Thousands of hours and sev- eral years later, her company, eStudent.ca, has wracked up $500,000 in sales to more than 1,200 schools across Canada, the U.S. and U.K. of software that the mother of two created and sells from her basement. “It’s like 50 grammar books together,” she says, referring to one of her collaborative pro- grams with Garry Morse, a shy student she once taught in Grade 11 at Vancouver’s Roberts Educa- tion Centre, an alternative school for disadvantaged youths. Morse, whom she describes as a quiet genius — “the epitome of silent” — gave her a note one day. It praised her as “the greatest French teacher.” He offered to write the code if she were willing to provide the content for educa- tional software. “I must have written out 20,000 pages by hand,” she says. “If I had known it would be so much work when I started ...” The result was Etudiant and Estudiante, two 20,000-page grammar resources for students and teachers, complete with a verb conjugator and 3,000 prac- tice exercises. The products designed for time-strapped teachers — Professeur and Pro- fesor — include two 8,000-ques- tion “test generators” that can also be used to create exercises and homework sheets. DaSilva, 41, admits she was surprised by the word-of-mouth popularity of her resources that have prompted accolades from educators in schools from Mon- treal to Nevada — especially since it was originally created for herself and her students. “Neither one of us expected this, and people are incredulous,” she said. “They say, ‘No, really, come on who made it?’ ” Having taken on a life of its own, her small business is now casting DaSilva as a TV personal- ity. After going to an audition at Royal Roads University last April on a whim, she was selected to present her local business on an episode of the CBC-TV show Dragons’ Den that airs Monday Oct. 6 at 8 p.m. She says her husband, a sales executive, and her 11-year-old son and eight-year-old daughter put her up to it when they were watching the show where aspir- ing entrepreneurs who need funding pitch ideas to business moguls, a.k.a. the “dragons.” If one or more of the dragons agrees to invest the requested amount, they get a percentage of the company stock. DaSilva, who still teaches at Robertson Education Centre, was flown in May to Toronto, where she found herself in the “dead silence” of a studio with host Dianne Bruckner and the five dragons. This season they include marketing guru Arlene Dickinson (Venture Communica- tions); IT security tycoon Robert Herjavec; Jim Treliving, real estate developer and co-owner of Boston Pizza and Mr. Lube; Kevin O’Leary, founder of The Learning Company; and First Energy Capital Corp’s W. Brett Wilson. “It was was a bit of a surreal experience,” DaSilva recalled. “You walk in with nothing and they can shoot you out of there in five minutes or you can stay there for an hour and a half.” Admitting she was “super nerv- ous,” she said it was nerve-wrack- ing having to go into the studio without props or charts and knowing you could be very quickly interrupted with questions from such big-league biz types. Deal or no deal — she can’t reveal the outcome as she’s bound by a confidentiality agreement — DaSilva says getting access to such a high level or expertise and connections and gaining exposure is reward enough. “I went in just thinking, ‘These five people are never in the same room other than this one week a year,’ ” she said. “Getting a chance to talk to just one would never happen, never mind all five. I had nothing to lose.” Treliving says watching the wannabe entrepreneurs reminds him of when he made his pitch to buy the Boston Pizza chain. “Very much so,” he said from Dallas, Tex. “And they’re more prepared than I was, although I had more time than they did.” The RCMP officer-turned- business tycoon said some of the pitches he sees, where contest- ants have trouble making the distinction between a great idea and one that is workable, remind him of his days in law enforce- ment. “It’s like the bank robber who plans every detail like crazy, has everything in place to rob the bank and then maybe three sec- onds after he gets out the door he gets a flat tire,” he said. One pattern he has noticed is an “overvaluation” of a product, and too much financial emphasis on marketing. He advises potential pitchers to know your product, whether it can sell and whether you can really make money at it. “The great thing is that there are lot of Canadians who have great ideas,” he says. “That gives me a good feeling.” HANDOUT PHOTOS Victoria teacher Kathryn DaSilva will be seen on CBC-TV on Oct. 6, pitching her classroom software business to such “dragons” as Boston Pizza and Mr. Lube co-owner Jim Treliving, right. Into the Dragons’ Den MICHAEL D. REID Behind the Screen [email protected] Teacher takes her turn at being quizzed by CBC’s business gurus FRANCOIS MARCHAND For Canwest News Service Cancer Bats frontman Liam Cormier may have been shred- ding his lungs out on the road with his metalcore buddies for most of the past two years, but he still has to do all the mun- dane things regular people do — such as patiently wait in line at the bank — when he gets back home to Toronto. “I find it funny when you have to interact with people that are kinda outside of our circle,” Cormier says. “Today, I got the teller that I usually deal with and she was like, ‘Oh, you’re home from tour!’ But those first few times they were just like, ‘Do you deal drugs?’ ‘Noooo . . . I just have $5,000 wrapped with scrap paper in a pouch — it’s totally cool, right?’” He laughs. Fair enough, Cormier’s usual attire black/grey items layered with other black/grey items, tattoos and punk hairdo — might turn a few “regulars” off. Musically speaking, though, the timing couldn’t be better for Cancer Bats to become all the rage on the “loud” scene. “It’s definitely a good time for metal,” Cormier says. “I feel like heavy music is on a high right now. The new Slipknot debuted at No. 1 in the U.S. It beat out the Game. That’s amaz- ing. Metal’s back on top.” Cancer Bats caused quite a commotion with the release of their latest album, Hail Destroyer, last April. With its furious, hollering barrage of southern rock, hardcore punk and crunchy alternative metal, Hail Destroyer quickly earned the band a five-star rating and a cover story from trend-set- ting British rock mag Kerrang! “When we were getting these reviews,” Cormier recalls, “we were hanging out with the Alexisonfire guys and they were saying, ‘Well, we’ve never gotten a five out of five; we’ve never gotten the cover of Kerrang!’ This is so insane.” Cormier admits he originally worried that everyone was going to hate Hail Destroyer. The band’s extensive tour- ing had led Cancer Bats to adopt a much heavier sound than on their noteworthy 2006 debut, Birthing the Giant, and Cormier was expecting a bit of a backlash from both fans and critics. Instead, the album was her- alded as a landmark. For Cormier, writing Hail Destroyer was his own way to express the struggles of being on the road and feeling like you’re always escaping from normal life. “You get to a certain age and you’re either in it or you’re out,” he says. “This is going to be my life at this point. I’m probably going to be a ‘death bro’ forever.” Also known for their intense live performances, Cancer Bats are now back on the road for another long stretch of touring, ready to reconnect with fans and friends. “Little things like being able to sleep at people’s houses or someone making us dinner at a show is the hugest deal,” he says. “If you have a job, it’s not. Whereas for us it’s like, ‘Uh, we’ve been sleeping in our van, can we take a shower here? Wow, you have fresh towels?’ That’s pretty much what Hail Destroyer is all about.” The old metal guard better watch their backs. With more and more bands like Cancer Bats breathing down their necks, it might not take long before the final nail is jammed in their coffins. “Have you heard those new Metallica tracks? They’re ridiculous,” he laughs. “I don’t hate them, but it definitely sounds like they’re trying to grab at this older sound that they had — the Ride the Light- ning or Master of Puppets era. But bands don’t sound like that anymore.” Cancer Bats riding wave of interest in heavy music METAL PHOTO CREDIT ALL CAPS Liam Cormier, left, feared a backlash against Hail Destroyer but it’s been hailed as a landmark for him and Cancer Bats cohorts Mike Peters, Scott Middleton and Jaye Schwarzer. IN CONCERT What: Cancer Bats, the Black Lungs and Johnny Truant When: Tomorrow, 4:30 p.m. (all ages) and 9 p.m. (adult) Where: Element Tickets: $15 at Lyle’s Place, www.ticketweb.ca, Ditch Records and the Strathcona hotel timescolonist.com WEB EXTRA: Hollywood loves a bug We list the Top 10 movie plagues

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Page 1: plagues Into the Dragons’ Den · 2012-02-07 · with the Alexisonfire guys and they were saying, ‘Well, we’ve never gotten a five out of five; we’ve never gotten the cover

TUESDAY, SEPTEMBER 23, 2008 C6

ARTSTelephone: 250-380-5346 > E-mail: [email protected]

During her 20 years as a highschool language teacher,Kathryn DaSilva has marked

and created more quizzes than shecares to remember.

And she says she grew frus-trated with having to porethrough several books on a singlesubject to create assignments.

Then came the “what if”moment that turned the Fairfieldeducator into an “accidental entre-preneur,” as she calls herself.

“Grammar is grammar, so whynot put everything in one place?”DaSilva wondered. It inspired herto collaborate with a former stu-dent to create four software pro-grams for students and teachersof French and Spanish.

Thousands of hours and sev-eral years later, her company,eStudent.ca, has wracked up$500,000 in sales to more than1,200 schools across Canada, theU.S. and U.K. of software that themother of two created and sellsfrom her basement.

“It’s like 50 grammar bookstogether,” she says, referring toone of her collaborative pro-grams with Garry Morse, a shystudent she once taught in Grade11 at Vancouver’s Roberts Educa-tion Centre, an alternative schoolfor disadvantaged youths.

Morse, whom she describes asa quiet genius — “the epitome ofsilent” — gave her a note one day.It praised her as “the greatestFrench teacher.” He offered towrite the code if she were willingto provide the content for educa-tional software.

“I must have written out20,000 pages by hand,” she says.“If I had known it would be somuch work when I started ...”

The result was Etudiant andEstudiante, two 20,000-pagegrammar resources for studentsand teachers, complete with averb conjugator and 3,000 prac-tice exercises. The productsdesigned for time-strappedteachers — Professeur and Pro-fesor — include two 8,000-ques-tion “test generators” that canalso be used to create exercisesand homework sheets.

DaSilva, 41, admits she wassurprised by the word-of-mouthpopularity of her resources thathave prompted accolades fromeducators in schools from Mon-treal to Nevada — especiallysince it was originally created for

herself and her students.“Neither one of us expected

this, and people are incredulous,”she said. “They say, ‘No, really,come on who made it?’ ”

Having taken on a life of itsown, her small business is nowcasting DaSilva as a TV personal-ity. After going to an audition atRoyal Roads University last Aprilon a whim, she was selected topresent her local business on anepisode of the CBC-TV showDragons’ Den that airs MondayOct. 6 at 8 p.m.

She says her husband, a salesexecutive, and her 11-year-oldson and eight-year-old daughterput her up to it when they werewatching the show where aspir-ing entrepreneurs who needfunding pitch ideas to businessmoguls, a.k.a. the “dragons.” Ifone or more of the dragonsagrees to invest the requestedamount, they get a percentageof the company stock.

DaSilva, who still teaches atRobertson Education Centre, wasflown in May to Toronto, whereshe found herself in the “deadsilence” of a studio with host

Dianne Bruckner and the fivedragons. This season theyinclude marketing guru ArleneDickinson (Venture Communica-tions); IT security tycoon RobertHerjavec; Jim Treliving, realestate developer and co-owner ofBoston Pizza and Mr. Lube;Kevin O’Leary, founder of TheLearning Company; and FirstEnergy Capital Corp’s W. BrettWilson.

“It was was a bit of a surrealexperience,” DaSilva recalled.“You walk in with nothing andthey can shoot you out of there infive minutes or you can staythere for an hour and a half.”

Admitting she was “super nerv-ous,” she said it was nerve-wrack-ing having to go into the studiowithout props or charts andknowing you could be veryquickly interrupted with questionsfrom such big-league biz types.

Deal or no deal — she can’treveal the outcome as she’s boundby a confidentiality agreement —DaSilva says getting access tosuch a high level or expertise andconnections and gaining exposureis reward enough.

“I went in just thinking, ‘Thesefive people are never in the sameroom other than this one week ayear,’ ” she said. “Getting achance to talk to just one wouldnever happen, never mind allfive. I had nothing to lose.”

Treliving says watching thewannabe entrepreneurs remindshim of when he made his pitch tobuy the Boston Pizza chain.

“Very much so,” he said fromDallas, Tex. “And they’re moreprepared than I was, although Ihad more time than they did.”

The RCMP officer-turned-business tycoon said some of thepitches he sees, where contest-ants have trouble making thedistinction between a great ideaand one that is workable, remindhim of his days in law enforce-ment.

“It’s like the bank robber whoplans every detail like crazy, haseverything in place to rob thebank and then maybe three sec-onds after he gets out the door hegets a flat tire,” he said.

One pattern he has noticed isan “overvaluation” of a product,and too much financial emphasis

on marketing.He advises potential pitchers

to know your product, whether itcan sell and whether you canreally make money at it.

“The great thing is that thereare lot of Canadians who havegreat ideas,” he says. “That givesme a good feeling.”

HANDOUT PHOTOSVictoria teacher Kathryn DaSilva will be seen on CBC-TV on Oct. 6, pitching her classroom software businessto such “dragons” as Boston Pizza and Mr. Lube co-owner Jim Treliving, right.

Into the Dragons’ Den

MICHAEL D. REIDBehind the [email protected]

Teacher takes her turn at being quizzed by CBC’s business gurus

FRANCOIS MARCHANDFor Canwest News Service

Cancer Bats frontman LiamCormier may have been shred-ding his lungs out on the roadwith his metalcore buddies formost of the past two years, buthe still has to do all the mun-dane things regular people do— such as patiently wait in lineat the bank — when he getsback home to Toronto.

“I find it funny when youhave to interact with peoplethat are kinda outside of ourcircle,” Cormier says. “Today,

I got the teller that I usuallydeal with and she was like, ‘Oh,you’re home from tour!’ Butthose first few times they werejust like, ‘Do you deal drugs?’‘Noooo . . . I just have $5,000wrapped with scrap paper in apouch — it’s totally cool, right?’”

He laughs. Fair enough,Cormier’s usual attire —black/grey items layered withother black/grey items, tattoosand punk hairdo — might turna few “regulars” off.

Musically speaking, though,the timing couldn’t be betterfor Cancer Bats to become allthe rage on the “loud” scene.

“It’s definitely a good timefor metal,” Cormier says. “I feellike heavy music is on a highright now. The new Slipknotdebuted at No. 1 in the U.S. Itbeat out the Game. That’s amaz-ing. Metal’s back on top.”

Cancer Bats caused quite acommotion with the release oftheir latest album, HailDestroyer, last April. With its

furious, hollering barrage ofsouthern rock, hardcore punkand crunchy alternative metal,Hail Destroyer quickly earnedthe band a five-star rating anda cover story from trend-set-ting British rock mag Kerrang!

“When we were getting

these reviews,” Cormierrecalls, “we were hanging outwith the Alexisonfire guys andthey were saying, ‘Well, we’venever gotten a five out of five;we’ve never gotten the coverof Kerrang!’ This is so insane.”

Cormier admits he originally

worried that everyone wasgoing to hate Hail Destroyer.

The band’s extensive tour-ing had led Cancer Bats toadopt a much heavier soundthan on their noteworthy 2006debut, Birthing the Giant, andCormier was expecting a bit ofa backlash from both fans andcritics.

Instead, the album was her-alded as a landmark. ForCormier, writing HailDestroyer was his own way toexpress the struggles of beingon the road and feeling likeyou’re always escaping fromnormal life.

“You get to a certain age andyou’re either in it or you’reout,” he says. “This is going tobe my life at this point. I’mprobably going to be a ‘deathbro’ forever.”

Also known for their intenselive performances, Cancer Batsare now back on the road foranother long stretch of touring,ready to reconnect with fans

and friends.“Little things like being able

to sleep at people’s houses orsomeone making us dinner at ashow is the hugest deal,” hesays. “If you have a job, it’s not.Whereas for us it’s like, ‘Uh,we’ve been sleeping in our van,can we take a shower here?Wow, you have fresh towels?’That’s pretty much what HailDestroyer is all about.”

The old metal guard betterwatch their backs. With moreand more bands like CancerBats breathing down theirnecks, it might not take longbefore the final nail is jammedin their coffins.

“Have you heard those newMetallica tracks? They’reridiculous,” he laughs. “I don’thate them, but it definitelysounds like they’re trying tograb at this older sound thatthey had — the Ride the Light-ning or Master of Puppets era.But bands don’t sound like thatanymore.”

Cancer Bats riding wave of interest in heavy musicMETAL

PHOTO CREDIT ALL CAPSLiam Cormier, left, feared a backlash against Hail Destroyer butit’s been hailed as a landmark for him and Cancer Bats cohortsMike Peters, Scott Middleton and Jaye Schwarzer.

IN CONCERTWhat: Cancer Bats, the Black Lungsand Johnny Truant When: Tomorrow, 4:30 p.m. (all ages)and 9 p.m. (adult)Where: ElementTickets: $15 at Lyle’s Place,www.ticketweb.ca, Ditch Records andthe Strathcona hotel

timescolonist.comWEB EXTRA: Hollywoodloves a bugWe list the Top 10 movieplagues