plan b introduction
DESCRIPTION
A short presentation we made to MTV India, when we were in talks with them to develop branded audio content for their android app.TRANSCRIPT
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Our
inspirations
The Ricky Gervais Show
Never Mind the Buzzcocks Seinfeld
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Urban, English comedy content
centering around an audio talk-show
Conversation between 4 friends – us
![Page 8: Plan B Introduction](https://reader034.vdocument.in/reader034/viewer/2022051514/5490905db479590d2b8b53ca/html5/thumbnails/8.jpg)
Record for 2 hours
Scripted, yet free-flowing, radio banter
Packaged into 10-20 minute weekly episodes
Release every Tuesday @11am
Planned around a trending topic
Peripheral and promotional content (shorts, memes, songs,
tweets, emails, cover art)
iTunes, Facebook, Twitter, YouTube, www.theplanbproject.in
Every interaction has the strain of our sensibilities
![Page 9: Plan B Introduction](https://reader034.vdocument.in/reader034/viewer/2022051514/5490905db479590d2b8b53ca/html5/thumbnails/9.jpg)
Record for 2 hours
Scripted, yet free-flowing, radio banter
Packaged into 10-20 minute weekly episodes
Release every Tuesday @11am
Planned around a trending topic
Peripheral and promotional content (shorts, memes, songs,
tweets, emails, cover art)
iTunes, Facebook, Twitter, YouTube, www.theplanbproject.in
Every interaction has the strain of our sensibilities
![Page 10: Plan B Introduction](https://reader034.vdocument.in/reader034/viewer/2022051514/5490905db479590d2b8b53ca/html5/thumbnails/10.jpg)
Urban
Everyday
Flippant
Saucy
Irreverent
Tongue-in-cheek
Global and Local
Light and dark
![Page 11: Plan B Introduction](https://reader034.vdocument.in/reader034/viewer/2022051514/5490905db479590d2b8b53ca/html5/thumbnails/11.jpg)
Humorous dissection of trends and popular culture
Our quirky anecdotes about urban, Indian life
Everyday conversations with a pinch of crazy
Content that someone like us – with our mindset – will identify with
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Urban Indian
Male and Female
21 to 28 year olds
1st Jobbers
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Upwardly mobile
Before-the-Web and After-the-Web
Experienced an Indianized version of Internet
Grown up on Seinfeld
Download high-caliber comedy
Looking for: Speaks Indian but has a global feel
Something ‘Real’ to call their own
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Struck a chord with people
In India and other countries like the U.S.
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