· plan for today 1.before anything else 2.tech part 3.comms strategy 4.adult learning (3 things...
TRANSCRIPT
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Plan for today
1. Before anything else 2. Tech part3. Comms strategy4. Adult learning (3 things you need to know)5. Preparation phase6. The Day of7. Follow-up8. Key take-aways9. Q&A
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But before we start...
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Before anything else
CONTENT is key
Learning by doing - don’t be too precious about it
Trial by fire
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Software is secondary to content
Start with what you have
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At TechSoup we use:
*Consider your audience (language)
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Visit your country TechSoup website to find out what is available for you
www.techsoup.global
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Hardware - camera, microphone
Internet connection
TEST everything!
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Comms strategy- treat it as a campaign
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Adult learning
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How Human Brains Learn
Principle OfProblem-Centric
Principle of Relevance
Principle of Emotional
Connection
Principle of Fun
Principle of Self-Learning
Principle of Alignment
Principle of Previous Experience
Principle of Active Learning
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Presenters’ coaching Expert-practitioner doesn’t need to be an expert in teaching
Expert-trainer doesn’t need to be an expert in online learning
Content is the key, training can be shaped
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It takes a Team
Presenter
Facilitator (aka Producer)
Co-facilitator
Comms Wizard
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Email + call with the Presenter discussing:
Goals of the webinar
Role division
Logistics: date and time, length
Format of the webinar
Prep period (trial-run)
Preparation phase - min. 4 weeks before
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Polls
Mentimenter
Kahoot
Any others you know/have used?
Format - interactive elements
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Description of the webinar from the Presenter
Bio + photo of the Presenter Registration
Reminders
Preparation phase - 3 weeks before
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Start promotion and never stop!
Preparation phase - 2 weeks before
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33%of registrations occur
the day before the webinarSource: GoToWebinar
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Tuesdays and Wednesdays
best days to send invitations to your webinar and start your campaign
Source: Get Response
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Landing Page / Blog
https://www.techsoupeurope.org/webinar-about-making-webinars-guide-for-beginners/
https://www.techsoupeurope.org/megaphone-lunchtime-webinar-series-social-media-for-activists/
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Social media - Facebook Event
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Newsletter
Morning day of2 weeks before
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Social media campaign
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Use Visuals in Your Promotion
Canva for nonprofits / Adobe - more about tools in the Webinar “All you need is smartphone” on TechSoup Europe Youtube Channel
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Social media - Facebook, Groups, Instagram
Posts - Image, Video
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Social media - Stories
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Social media - Twitter
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Clear Call to Action register
join/participate
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Partner with expert, your network,
co-workers
Ask to spread the word in online communitiesPut info to the email signature
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Never stop promotionCheck the statistics, cooperate with producer
After - use recordings, additional materials in social media, newsletter, www
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Do a trial-run:
At similar time to the actual webinar
Check lighting and background
Check the internet connection and sound
Check screen sharing – run through the presentation
Check polls/quizzes
Preparation phase
2-3 days before
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The Day of
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Log in 30 minutes before the start
Do a sound and screen share check
Mute participants
Day of
Before the webinar starts
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Facilitator does the intro
Remember to record (+FB LIVE)
Keep time!
Monitor the chat box
Q&A
Day of
During the webinar
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Follow-up
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Debriefing➔ with the Presenter➔ with the Team
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Upload the recording
Follow-up email (to both attendees and absentees):link to the recordinglink to the presentation (optional)link to all promised additional materialslink to a short evaluation forminfo about what’s coming up nextall the social media handles
Check analytics
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QUIZ TIME!
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Content is key!
Don’t worry about the tech part
Learn by trial & error
Enjoy it!
Key take-aways
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Check out
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Q&A
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Check out
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