planningfor participation and collaboration
DESCRIPTION
Planning in Social Media.TRANSCRIPT
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Planning for Participation and Collaboration.
Ken Fischer [email protected] blog: web20blog.org twitter: @web20blog_org
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Planning for Participation and Collaboration.
Message Dissemination
Organization Planning
Collaborative Planning
Process Planning
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Identify the problem, the audience and the tools.
Find the best fit for your project.
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What are we planning?
Technology?
Social Interaction?
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Yes!
Success!
Technology Social Interaction
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How do we combine technology and social interaction?
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Integrate audience collaboration with the planning and development process.
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Identify your Goals. What are they?
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Then understand the audience’s perspective
And align your goals with the audience’s interests.
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Do this by listening and conversing
Create Trust and Find Common GroundVisibly acting on what you learn
“I will listen.
I will engage.
I will collaborate.” Susan Rice
Senate Confirmation Hearings 2009.
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Unconferences as a way to listen.
Bar Camps or Unconferences A process to facilitate trust, participation, a
sense of community, and collaboration.
March 27 (morning) – March 28, 2009 (evening) February 28th and March 1st 2009
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Learn from what others have done.
http://poit.cabinetoffice.gov.uk/poit/2009/01/summary/
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Participation starts in the Planning: Get Help
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Experiment
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Experimentation is in the DNA of Social Media
Who else experiments?
Who else experiments?
Who else experiments?
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Plan the life cycle of your audience’s experience.
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Provide support for the audience lifecycle through appropriate tools and methods.
awareness retention
•Banner ad
•News Feed
•Word of Mouth
•Press Release
•Text Ad
•Search Result
•Presence on
social networks
•Events
•TV
•Radio
•Landing Page
•Fan Page
•News Feed
•Video
•Contest
•News
•Blog
•Comment
•Subscribe
•Chat
•Join
•Watch
•Contribute
•“Follow”
•News Feed
•Blog/tweet
•Send to a Friend
•Share
•Spreading the
word:
•Tools for the
newly engaged
•Outreach to
existing members
•Badges
Newsletters
Blogging/tweets
Updates
Summaries
Events
Activities
Ongoing Social Buzz
participation
awareness interest referralawareness interest engagement
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Retain by keeping the conversation going.
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Measure success, learn, keep it flexible.
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Iterate
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Commercial Example: Is this a good experience?
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Unhappy Consumers=Bad Business
6-10 months to contract of those few who are converted
Consumer Realtor®
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Ken [email protected]: web20blog.orgtwitter: @web20blog_orgLinkedInFacebook