playable ad_branded mini games
TRANSCRIPT
1
WHO ARE WE?
M-BIZ Global is the world’s
largest mobile gaming solutions
provider. We have offices in 8
countries and an international
team of experts and passionate
players.
WHAT DO WE OFFER?
We help businesses enhance
their ROI with our innovative
and unique digital marketing
solutions. Our solutions include:
Branded Mini-Games,
Playable Rich Media Ads,
Hello Mini-Games,
Pocket Arena.
FOR WHOM?
M-BIZ Global works
with brands, agencies,
game developers, handset
manufacturers, billing
providers and
telecommunication
operators.
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ABOUTBranded Mini-Games
YOUR BENEFITS AT A GLANCE
• Increase traffic & user engagement
• More conversions & better ROI
• Positive user experience
• Multi-platform
• Social media features
• Full analytics & reporting
Branded Mini-Games are short mobile
games packed with powerful social
features. They are 100% customisable
to any brand and run well on laptop,
tablet, mobile or within an app.
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WHO PLAYS SOCIAL & MOBILE GAMES?
%%16
8 %
%%19
27
%15 10 %
%%17
6 %
%%21 %%23%%20
%%18
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+
Age
Gender
Social
Mobile
Social
Male
Female Mobile
54% 46% 53% 47%
%
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CHARACTERISTICS
MULTI DEVICE
IT WORKS WITH ALL KINDS OF DEVICES: MOBILE PHONES, LAPTOP, PC, TABLETS & IN-APP
100% CUSTOMIZABLE
EVERY SINGLE GRAPHIC AND TEXTELEMENT CAN BE BRANDED &PERSONALIZED
SOCIAL FEATURES
LEADERBOARD, SOCIAL LOGIN, INVITE YOUR FRIENDS, LIKE & SHARE YOUR RESULTS
MULTI PLATFORM
BASED ON HTML5 TECHNOLOGY, OURMINI-GAMES CAN BE INTEGRATED WITH WEBSITES, FACEBOOK & APPS
FUN GAME PLAY
ADDICTIVE, INTUITIVE AND EXCITING TO PLAY
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KPIProven numbers
PROVIDE PERSONAL INFORMATION
GAME COMPLETION RATE CALL-TO-ACTION CTR
54% 78% 58%
REPLAYS PER PERSON/GAME
30
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60 + GAMESChoose from a wide range of games
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YOUR MINI-GAME
YOUR MINI-GAME
MULTI-PLATFORMIntegrate Branded Mini-Games with different marketing channels
YOUR MINI-GAME
FACEBOOK IN-APP
PLAY
PLAY
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MULTI-PLATFORMUse Branded Mini-Games in email and on your website
YOUR MINI-GAME
E-MAIL WEBSITE
YOUR MINI-GAME
PLAY PLAY
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SUCCESS STORIESRead how our clients enhanced their performance
KINDER JOYSMS FOR JOY
KFCHOT BUCKET CHALLENGE
GAME IMPRESSIONS
COMPLETION RATE
REPLAY
CLICK THROUGH RATE
SEE CASE STUDY
98%
73%
52%
20%
GAME COMPLETIONS
REPLAY
LEAD CONVERSIONS
CALL TO ACTION
65%
39%
36%
11%
SEE CASE STUDY
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Read how our clients enhanced their performance
48%
SUCCESS STORIES
LIEFERANDOCHRISTMAS GAME
UNIVERSAL PICTURESPIXELS
SEE CASE STUDY
GAME PLAYS
REPLAY
SIGN UP
IMPRESSIONS
79%
100% PLAY THE GAME
GAME COMPLETIONS
REPLAYS PER USER
CALL TO ACTION
86%
68%
31
34%
SEE CASE STUDY
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PRICINGBMG STUDIO
$299 (30,000 CPP*)
*CPP stands for cost-per-play, a model we use, in which advertisers pay whenever a user clicks on
the play button. Additional play-clicks can be purchased anytime during the campaign period.
F R E E 7 DAY T R I A L
50+ GAMES & LOTS OF FEATURES
MULTI-PLATFORM CAMPAIGNS
$999 (120,000 CPP*)
$1499 (200,000 CPP*)
(Facebook, Twitter, Google+)
WEBSITE & MOBILE(App iOS & Android)
PRICE AVAILABLE ON REQUEST
MULTI-PLATFORM CAMPAIGNS(Facebook, Twitter, Google+)
WEBSITE & MOBILE(App iOS & Android)
60+ GAMES & ALL FEATURES
DEDICATED ACCOUNT MANAGER
STRATEGIC PLANNING
SELF SERVICE
BMG ENTERPRISEMANAGED SERVICE
BMG STUDIOSELF SERVICE
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KIOSK MARKETING & BRANDED MINI-GAMES
Available online and offline
Multiple social sharing options
Collect data via in-game forms and call-to-action
Support location-based technology such as Beacon
Kiosks are self-service terminals designed to provide
and collect information from consumers.
WHERE CAN WE DO KIOSK MARKETING?
• Tradeshows and consumer events
• Wherever potential customers visit, e.g. shopping
malls, doctor clinics, theatres, museums, supermarkets, etc.
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PLAYABLE ADS
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PLAYABLE ADS
Playable Ads are an innovative
rich media banner format,
containing a branded game
which can be played inside
the banner unit.
WHY PLAYABLE ADS?
100% active user engagement
guaranteed. No blind installs.
User interaction tracked.
Optimized for high ROI installs.
FOR WHOM?
For advertisers, and
publishers from all
industries.
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Increase conversions and ROI
3x higher CTR
Up to 70% higher engagement
Increase brand awareness
Increase traffic
YOUR BENEFITS
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PLAYABLE ADSStandard
HTML5 interactive ads with a call-to-action. Once you tap the ad, the mini-game starts. TAP
PLAY AD
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PLAYABLE ADSNative
Tap the ad to expand the banner size and it’s ready to be played.
TAP
PLAY AD
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PLAYABLE ADSInterstitial
Interstitials are full-screen ads that pop up and take over a mobile screen automatically during the launch, in between or upon exit of an app or mobile page.
Supports MRAID (Mobile Rich Media Ad Interface Definitions) 1.0 and 2.0
PLAY AD
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SPECS
320x480
720x1080
640x960
640x1136
1080x1920
Under 200KB 2MB ALLHTML5, Javascript,
CSS3
DIMENSIONS INITIAL LOAD SIZE
MAX LOAD SIZE
OPERATING SYSTEM
FILE TYPE
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SPECS
PLAYABLE ADS SPECIAL FEATURES
Custom animation
In-game audio
Full screen
Swipe (supports dragging gestures)
Auto-play
Tap-to-Play
Data capture
Form submission
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OUR CLIENTS
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