Playcast Media Systems

Introduction Presentation

Vision

2

Playcast brings high end Playcast brings high end video games to video games to streaming distributionstreaming distribution

Game Streaming Highlights

• Playstation 3\Xbox 360 quality gaming without the console or game software– High end, next generation off-the shelf games run on the server side– Encode and stream the audio and video as MPEG stream in real time– Game controller connected to TV/Set Top Box/PC/Mac– End-to-end user experience is PS3/XBOX360 quality

• Streaming Service is commercially available in Europe and Asia– Available on Public and private cloud systems (over the top and over

Cable\IPTV)

Company

• Founded in 2007• Ran first field trial on a live cable system in ‘08, large

scale system in ‘09 and live service in ‘10• Headquartered in Kibbutz Mishmarot, Israel

– Media and European sales in London and Lisbon– Media and APAC sales in Singapore

• Privately held (VC funded)

4 Playcast Headquarters

About Playcast

Business Model Highlights

• Playcast provides a complete Game streaming solution• Servers system (data centers)• Managed Content solution (Royalties and programming)• Integration into CE products

• White-lable• Revenue Sharing

Commercial Service

• Launched Service with Portugal Telecom and Singtel– Portugal Telecom

• Branded Meo Jogos (Meo is the PT TV brand)• Available to the Fiber subscribers (adding DSL in July ‘11)

– Singtel• Branded “Esc” (Excape) • Available to Fiber, DSL and competitors broadband users

PT CEO announcing launch

Games Catalog• Industry’s most recognized brands from Activision,

THQ, Capcom, Codemasters, Atari, Disney and more.• Content packages the content• On-air service targets family demographics, with a

package of high end titles, including First Person Shooters, Sports, Fighting, Racing, Adventure and Casuals

Packaging

• Flexible packaging options– Sample basic package: selection of 20 titles,

refreshed monthly for (play as you will)– Thematic package: 1 – 10 titles, sold in addition to

the basic pack (Sports, Kids, Disney etc.)– A-la-carte: games sold for 24 hours

User Experience

• Surveys indicate that 73% - 78% (PT- Singtel) rate the service as Good, Very Good or Excellent

Typical Basic Package Lineup• Shooters: Call of Duty, Metro 2033, Frontlines, Operation

Flashpoint, Red Faction Guerilla• Racers: Dirt2, MotoGP, Pure, Test Drive• Action and Adventure: Street Fighter4, Back to the Future• Kids: Toy Storey 3, G-Force, Bolt, Kong Fu Panda• Puzzles: Balance, Majong, Chameleon Gems

System overview

Playcast Media – Confidential

Access Network

Monitoring System

PC/Tablet

Connected TV

Game Network Management

User Data Storage

Community

Streaming Servers

Gamepad commandsVideo

Session controlSession control

STB

CPE Requirements• HID drivers on the USB ports (for gamepad)• Low latency decoding (optimize buffers parameters)

– MPEG decoding (MPEG2/H.264)– UDP/HTTP streaming– Bitrates of 3 – 6 Mbps

• Thin client– Session management – Sending gamepad commands back to the server

Thank You