playscape: the future of mobile publishing: a new day is rising
DESCRIPTION
As the world rapidly shifts toward mobile, the landscape of the industry continues to change. Established publishers are losing power, new ones are being born, and the dynamics between them and the developers are constantly being put to the test. But what does the future of mobile publishing hold? In her lecture, Morann Arad, PlayScape business Development manager, will review, disassemble and restruct the principles of mobile game publishing as they were, as they are today, and as they will be in the future. Come hear her analysis of the future of this constantly changing industry.TRANSCRIPT
THE FUTURE OF PUBLISHING
THE FUTURE OF
PUBLISHING
Building a partnership - sharing, caring,
compromising, educating and loving
These skills, in a long lasting relationships – are building
trustable collaborations
PUBLISHING SINCE 2008
Technology-based game publisher built for mobile
THE FUTURE
OF
PUBLISHERS
700,000
99% 700,000
99% 0.1%
INNOVATION
NEEDS
AIR
NECESSARY
EVIL?
Tobacco
Weapons
Alcohol
Oil
PUBLISHERS
EVERYTHING ELSE
CHEESE…
FAST PACED INDUSTRY
NO. 1:
DISTRIBUTION
CHANNELS
THE WEB: INDIE GAME MAKERS
DOMINATE IOS AND ANDROID
SOME NUMBERS
700 000
18
5%
95%
1%
45%
# of Games > 50K Downloads > 500K Downloads
Google Play Zynga
True Misconception C
on
ce
ptio
n
Mis
conceptio
n
Fact True Development
Facts
Common beliefs
Conception
Misconception False
True Fact
True
True Fact
True
Com
mon b
elie
fs
Conceptions
False Fact
NO. 2:
BUSINESS MODELS
Know-How
Optimization
Consultation
Market Research
True Misconception C
on
ce
ptio
n
Mis
conceptio
n
Fact True Development
Facts
Common beliefs
Conception
Misconception False
True Fact
True
True Fact
True
Com
mon b
elie
fs
Conceptions
False Fact
WHAT IS THE SOLUTION?
BASIC ASSUMPTIONS
The world has shifted to Freemium
The demand for content is rising
We are still figuring things out
The New
Mobile Publisher
Distributed Efficient Connected
NO. 1:
DISTRIBUTED
NO. 2:
CONNECTED
NO. 3:
EFFICIENT
