Shoes For Sole by Remnant

Alexa R. Partridge LearTwitter: FashionsLyricAlexa_Lear@me.com

1

Who I Am

Hi. Im Alexa Partridge Lear, Owner/CEO/ Brand Developer and Designer of Shoes for Sole by Remnant Ministries. And the picture above is me. Since a child, I have loved to write poetry, play sports and am a trained liturgical dancer. For college, I went to the famous Art Institute (where Andy Warhol was a graduate) to obtain an associates in Fashion Merchandising and a bachelors in Fashion Marketing and Management.

2

Who are We?

Who are we? Now from the same creator of Embellish-Tag line:Be Beautiful. Be bold. Embellish Your Sole., comes the first Embellishable, convertible, and printable All-In-One Shoe brand, Shoes for Sole by Remnant where we are Walking in the Word. Only fashion forward shoes with this company. To the far left, you will see my advertisement for embellish and on the right, my personal designs for my shoes and future clothing line.

3

Who are We?

Shoes for Sole by Remnant was founded in 2007 and is apart of a nonprofit organization called The Remnant Outreach Organization. Originally established in Cincinnati, Oh, the nonprofit has moved its headquarters to the Orlando, Fl area to launch all assisting programs and to meet the needs of our market. We intend to have at least two boutiques up and profitable by 2015. The idea for Shoes for Sole By Remnant is to create brand new shoes an accessory ideas, while implementing custom embellishments, scriptures on our signature insert Soles and also being able to convert a high heel to a flat in just seconds. We also will use the Geox technology for wicking away sweat and water. Above is just a piece of the Remnant Ministries movement and management team.

4

Remnant AssociationAs a ministry as a whole, we choose to affiliate ourselves with:Other ministriesChristian nonprofit organizations such as the YMCAMagazinesThe American Apparel & Footwear Association The American Apparel Producers NetworkEmbroidery Trade AssociationThe European Apparel and Textile OrganizationFashion from Spain

As a ministry as a whole, we choose to affiliate ourselves with:Other ministriesChristian nonprofit organizations such as the YMCAMagazinesThe American Apparel & Footwear Association The American Apparel Producers NetworkEmbroidery Trade AssociationThe European Apparel and Textile OrganizationFashion from Spain

5

SFS Brand/Personal Brand Strategy

Photographed by Robert Jones Jr.

Our brand and personal strategy is a simple as 1,2,3. Since Remnant ministries is warped into one business, we know that in order to reach our markets, media will be our best friend. Utilizing everything from tv, internet, print media, electronics and basic word of mouth. By being a green company, we understand that making disposable shoes and garments not only helps our business, but helps the world. We also do not focus on the fact that we are a Christian based organization since the church of the Remnant believers encompasses all religious beliefs. Its walking right and living right that matters most. 6

Tag Line & Company Overview

Above, you will see garment tags that I have created that incorporate the company's tag line and mission statement. Shoes for Sole by Remnants personal and official Tag Line is Walking in the Word with a secondary tag line and mission statement, Walk, by Faith and not by sight II Corinthians 5:7. Our vision is to be unique, eclectic and diverse with a shopping environment that exists SOLEly by the Grace of god. 7

Within Cincinnati, Oh and the Orlando, Fl area, there are approximately 3 million potential Remnant Believers that can be reached.

Within Cincinnati, Oh and the Orlando, Fl area, there are approximately 3 million potential Remnant Believers that can be reached.

My customer is trendy, fashionable and they dont believe age should limit their style. They are devoted to fashionable clothing and usually like high fashion over anything else. One thing about the Remnant Woman/ Man is that they do not believe in trends because they are fashion molders. The Remnant believer (as we like to call our customers) are the pavers of a new shoe era. They are distinguished, faith savvy and are a special breed when it comes to customers. This customer stands above the rest and has a significant glow about them that cannot be smoldered. She/ He wears comfortable shoes for church, work and play. So comfortable that she/ he will be so enthralled by their comforted feet, they will buy again and again and again, no matter the price.

This customer is 18 to about 60 and consist of all shapes and sizes. Remnant Believers are strong, independent and have no need to impress but do because they are charismatic and standout above the rest.

8

Dawn Valentine is a Remnant Believer. She 49, makes $165k, lives in Orlando, Florida. Her title is Executive at Razah Magazine. Her job and responsibilities are to direct employees on their projects, raising money for non profits, is apart of the board of directors, helps create and fulfill mission statements and implement a variety of jobs and is the go to person for signatures and so forth. Is directly under the president but is not the assistant. She helps to write and review everything that goes into the magazine. Main lifestyle Habits are shopping, working out, taking care of her children, hanging out with her husband, going to church and going to the beach.

Well reach her by attracting her through trade shows since shell want to show us in her magazine. 9

This is Eugene Partridge III, and hes a Remnant Believer. Hes 28, makes $75k and lives in Cincinnati, Oh. His title is Strategic Sourcing Manager at Vantiv. His job and responsibilities are to be a project manager by helping to install packages and solicits bids for new software packages for account and marketing. He goes to researches different companies and helps chose who is the best.Main lifestyle habits are playing basketball, playing the drums, piano, producing at his local church (MD), likes to teach the younger men how to dress and talk in public, taking care of his two girls and traveling the world.

We reached him by word of mouth and sharing our lookbooks with him. He is now interested in the brand.

10

Shoes for Sole by Remnant Smart GoalsS.m.a.r.t.- specific. measurable. attainable. relevant. timely. My top 3SpecificRelevantTimely

Shoes for Sole by Remnant has a Specific flair to it and is relevant because of its updated style and fashion sense and is timely because of when the business chose to open which is on the incline out of the recession. 11

Top 5 Marketing Strategies

1

2

3

4

5

For our marketing strategy, we want to use the following ideas:Networking, using social media like Facebook, twitter, Google chrome, and LinkedIn, also hosting runway shows and galas. Lastly we wil use direct marketing. 12

Elaboration of Best Marketing StrategyFound on famouspeoplebiographyguide.com

Out of the five strategies, I really like Hosting runway show and gala events in store. Having an events at the store help to bring brand recognition to the community and media. By bringing people to where we are, we are making the gesture of sharing this special gift with them. High profile events give a bit of prestige to them, but we dont have that criteria here. 13

Budget for Strategy

This is my budget. We project that we will start every year with a $25,000 budget for Marketing. The projected cost for our strategies is $14,900 but we will only spend $7,985. With the extra money, we will try to find another marketing strategy to fulfill, or we will put the money back toward production. 14

S.W.O.T. Analysis

In the picture you will se my S.W.O.T. analysis:+ My Top strength is that we are backed by a non profit so we can raise money to help us stay afloat.+A Weakness is that I am a brand new owner but I have helped to run businesses.+Opportunities, I will be in two cities so there will be a bit more exposure +and lastly, one threat is allot of shoe businesses. .

15

vogue.com

I often get complaints about how a shoe feels & looks and by creating comfortable & fashionable with help us accomplish our goals. My target market likes to be involved with art and music so my marketing tools catch their attention by default. My partnering with non profit organizations, grant opportunities and making sales with help us make our profits.

16

Sources Usedfamouspeoplebiographyguide.comwww.vogue.com

Budget ReportBudget Summary
: Edit your budget data on the Budget Details sheet. When you enter your data, the Budget Summary that you see here updates automatically.

The Expense Overview table below is a PivotTable. After you update your data on the Budget Details sheet, right-click in the table and then click Refresh Data to update both the table and the chart.Projected Monthly Income Projected Monthly ExpensesIncome 1$6,000$29,800Income 2$1,000Extra income$2,500Total income$9,500

Actual Monthly Income Actual Monthly ExpensesIncome 1$5,800$15,970Income 2$2,000Extra income$1,500Total income$9,300
: Easily apply your own colors to this template. This template is formatted using themes that enable you to apply fonts, colors, and graphic formatting effects throughout the workbook with just a click.

Find themes on the Home tab, in the Themes group. Select from dozens of built-in themes available in the Themes gallery or find options to change just the theme fonts or theme colors.Balance (income - expenses) Projected Balance($20,300)Actual Balance($6,670)Difference($13,630)

Expense Overview

ValuesBudget CategoriesTotal Cost% of ExpensesFood$1,20025.93%Transportation$85018.37%Housing$84018.15%Insurance$80017.29%Gifts and Charity$70015.13%Personal Care$1403.03%Entertainment$982.12%Loans0.00%Pets0.00%Children0.00%Taxes0.00%Savings or Investments0.00%Grand Total$4,628100.00%
: A PivotTable, such as the table at left, makes it easy for you to look at your data in different ways. When you click in the table, the PivotTable Builder window appears, from which you can add or remove fields from the table.

When you click in the PivotTable, a PivotTable tab also appears on the Ribbon above your workbook window, providing many options for formatting and editing the PivotTable.

&"-,Bold"&18&K01+020Budget Report&"-,Bold"&K01+020[Your Name]&DPage &P of &N

Budget DetailsIdeasColumn1Projected Cost for 1 yrActual CostDifferenceActual Cost RankingReason for CostRanking$0$0Blogging$100$75$25$75Magazines and trade blogs must be purchased2Networking$800$759$41$759Events may cost to get into4InStore Runway Shows/ Open Mic Night$4,000$4,004($4)$4,004refreshments, hair and makeup stylist and clothes 1Direct Advertisments$10,000$3,147$6,853$3,147supplies for production 5Social Media Sites$0$0$0$0sites are free3$14,900$7,985$7,985$0one year Marketing Budget is $25,000

&"-,Bold"&16&K01+024Monthly Budget - Detail&"-,Bold"&K01+024&DPage &P of &N

Lookup ListsBudget Category LookupChildrenEntertainmentFoodGifts and CharityHousingInsuranceLoansPersonal CarePets
: This list populates the options that appear in the pop-up lists you see in the Category column on the Budget Details sheet. Edit the existing values as needed. To add additional values, begin typing in the cell directly beneath the last existing entry and the list will automatically expand.

Savings or InvestmentsTaxesTransportation

StrengthsWeaknesses

Backed by nonprofit organization Business plan and research have been updated every year for consistency Business has possible lender in place Brand new owner Brand new label Brand awareness

OpportunitiesThreats

In both Cincinnati and Orlando, there is great room to expand within the fashion industry The clientele is there The knowledge is present within the existing company to expand quickly There are lots of shoe stores in business Shoe store is new so it may be hard to be noticed Opening in cities who need to be taught innovative fashion