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Engineering: What’s that?

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Some interesting statements…

Customer   service   shouldn’t   be  a  department;   it   should  be   the  en4re  company.  

—  Tony  Hsieh,  CEO  of  Zappos  

We  see  our  customers  as   invited  guests  to  a  party,  and  we  are  the  hosts.  It’s  our  job   every   day   to  make   every   important  aspect   of   the   customer   experience   a  liIle  bit  beIer.  

—  Jeff  Bezos,  of  CEO  Amazon  

A  business   is   simply  an   idea   to  make   other   people’s   lives  beIer.  

—  Richard  Branson,  Founder  of  Virgin  

Everyone   says   the   user   is   the  most  important  thing,  but  then  nobody  really  does  it.  

—  Steve  Jobs  

Don’t   find   customers   for   your  product,  find  products  for  your  customers.  

—  Seth  Godin  

You’ve   got   to   start   with   the  customer  experience  and  work  back   toward   the   technology,  not  the  other  way  around.  

—  Steve  Jobs  

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What’s missing?

Product  

Strategy  &  Roadmap  

Engineering  

Market  Analysis  

Customer  Insigh4ng    

Marke4ng  &  Communica4on  

Pricing  &  Posi4oning  

Sales  &  Customer  Support  

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Why Products? Why now?

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Who is this Product Manager?

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So what do you want to be? #PASSION

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Intrapreneur   Entrepreneur  

Techie  

Questions?

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