plm design process for startup or maker (1)

By : SlingX Corp. / David Peng

Date : March 19th, 2016

PLM Design Process for Startup or Maker

Brief of David Peng

• David Peng

• Title : SlingX Corp. / CEO

• Education : Bachelor of Electrical Engineer Dept. of National Central Univ.

• Experience : HiTech Energy Inc. / Senior Manager

Jabil Circuit Taiwan Branch, STB Div / Senior PM Manager

Foxconn – CNSBG , WHN Div. / Senior PM Manger

LiteOn – NABU, Product Marketing & Management Dept. / Senior Manager

-- IA BU, Wireless Dept. / RD Manager

• Major at : RF Circuit & Embedded system Design 　　　 Product technology analysis, development and integration

Product Management

Product marketing plan and promotion

Agenda• PLM introduction & Design Phase Definition• Pre-Kick off

• Market Spec • Market Scope• Cost • Exterior & Interactive interface

• EVT• ID & Mechanical Design • Electrical Design

• Thermal • Layout • EMI/EMC

• DVT• DQA• Reliability Test• Certification • NPI

• PVT• Project Schedule Control• Cost

PLM Introduction & Design Phase Definition

• What is PLM ?

Wiki : The process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products

• PLM process in EMS

Sales Marketing

Program Management EVT DVT PVT Mass

Production RMA

Pre-Kick Off EOLNPI

P3 EVT

P4 DVT

P5

PVTP6 Mass

ProductionP7 RMAERP

P5 PVT

P6 Mass ProductionSAP

P6 Mass ProductionShop Flow

Kick Off

P1 P2 P3 P4 P5 P6 P7

PLM Introduction & Design Phase Definition - EVTDesign Phase Definition

• EVT : Engineering Verification Test

• Purpose :

• Design the engineering sample, prototype, and verify all the functions to meet product specification.

• Generate draft product BOM – E/E & ME BOM

• Pre-Scan

• Task :

• ID : Complete exterior design, color & material plan

• ME: Design & verify housing design with PCBA in structure, thermal & manufacturing method

• EE: Design circuit, PCB and verify hardware performance & mechanical housing design with ME

• FW & SW:

• Complete the FW & SW to test all hardware functions without fatal errors

• Complete the requirement of first release version

P1 Sales Marketing

P2 Program Management

P3 EVT

P4 DVT

P5

PVTP6 Mass

ProductionP7 RMA

Pre-Kick Off EOLNPIKick Off

PLM Introduction & Design Phase DefinitionDesign Phase Definition

• DVT : Design Verification Test

• Purpose :

• Finalize all the function tests and qualify the design quality (SQA)

• Pass reliability test – Stress and Environment Test

• Pass Certification test

• Task :

• ME: Tooling making

• EE:

• Optimize hardware performance

• Pass certification

• FW & SW:

• Finalize the final release version

• DQA: Assure both the hardware and FW & SW design robustness

• NPI :

• Mfg test program

• Test tooling design

P1 Sales Marketing


P3 EVT

P4 DVT

P5

PVTP6 Mass

ProductionP7 RMA


PLM Introduction & Design Phase DefinitionDesign Phase Definition

• PVT : Product Verification Test

• Purpose :

• Finalize all the function tests and qualify the design quality (SQA)

• Generate final product BOM – E/E, ME & Package

• Pass reliability test – Stress and Environment Test

• Pass Certification test

• Task :

• ME: Tooling making

• EE:

• Optimize hardware performance

• Pass certification

• FW & SW:

• Finalize the final release version

• DQA: Assure both the hardware and FW & SW design robustness

• NPI :

• Test flow and test station design and setup – including test equipment procurement & installation

• Assembly line setup and procedure adjustment

P1 Sales Marketing


P3 EVT

P4 DVT

P5

PVTP6 Mass

ProductionP7 RMA


PLM Introduction & Design Phase Definition - Project

The most important elements of project

– Resource 、 Cost & Schedule

• Resource

• R&D

• Support Team – NPI, Procurement, SQA……

• Schedule

• Cost

• Development Cost

• Product Cost

• BOM cost – Determined at EVT

• Manufacture Cost – Determined at NPI

PLM for Startup or Maker

Sales Marketing


Production RMA

PLM (EMS)

What is the PLM for Startup or Maker?

What’s the difference between EMS & Startup or Maker?

Originality EMS – From Customer (Market, ID….) Maker / Startup – Spontaneity ( 自發性 )


PLM (EMS)EVT DVT PVT Mass

Production


Production

PLM for Startup & Maker

Sales Marketing


Production RMA

Originality

Sign Contract

Conceptual framework


Production

Originality Conceptual Framework : Produce Concept Marketing UX, ID & Functions Cost Feasibility Study …….



Production


Originality

Sign Contract

Originality Conceptual Framework : Produce Concept Marketing UX, ID & Functions Cost Feasibility Study…….

But ………WHERE IS POC ?????Conceptual framework POC Program

Management EVT DVT PVT Mass Production


Program Management

EVT1 (POC) EVT2 DVT PVT Mass

Production

OR

PLM for Startup or MakerConceptual framework

Program Management

EVT1 (POC) EVT2 DVT PVT Mass

Production

ID1. Exterior design, Color plan2. Material plan, Interactive IF…..

1. Mechanical design, 3D modeling2. Housing/PCBA interference check3. Thermal simulation / solution4. Mock-up Making

ME 1. Package Design2. Tooling Making3. Assembly Doc.4. Stress Test

1. Schematics / PCB design2. Housing/PCBA interference check3. Thermal solution4. Function Test 5. EMI/EMC/ESD pre-test

EE 1. Function Test2. Stress Test3. Certification Test4. NPI transfer

1.Release first version for EE EVT function test 2. Release final version for EE DVT Certification test3. Release Golden version for MP4. Release MFG code and Doc.5. Assist DQA Team draft test scenario and test plan

FW/SW

1. Design UI flow2. Release APP final version for Certification test without fatal & minor bugs3. Release Golden version for MP4. Device compatibility Test for iOS and Android

APP

1. Design MFG flow and test station2. Draft test plan and Test MFG test code3. Setup test station and smooth the test procedure4. Transfer to Factory PE

NPI

DQA 1.Draft EE signal integrity test plan2. Design test cases and draft system quality test plan

• Market

• What pain do you solve?

• Applicability

• Emotion

• Does the pain you think is really the pain they suffer ?

( Don’t CREATE a need just because you make a product ! )

• Who is your TA (Target Audience)

• Why they are your TA?

• What is the TAM? ( Total Available Market) and

is it a big or a niche market?

• C/P ( Cost-Performance Ratio )

• Cost is not an issue but C/P is an issue

PLM for Startup or Maker - Pre-Kick Off

Total Available Market

Served AvailableMarket

Target Market

EVT 階段幾個重要因素• Layout

Layout 是 EVT 階段最重要的因素 . • 電源和地

• 溝渠理論 : 電源就如同乾淨的水源流入系統，此水源經過系統後將一些髒的訊號借由地來排除。

• 盡量減少接地迴路• 各區塊地對大地的阻抗值越低 , 抗雜訊力越好• 雜訊越大的地離大地的路徑越短越好• 地越完整越好 , 不要零零散散的

PLM for Startup or Maker - EVT

電源大地

RF

Digital

Analog

EVT 階段幾個重要因素• Layout

• 電源和地 • 盡量避免”地”形成迴路

• Crystal trace 越短越好• 高速 CLK 以地包覆或切割• 遵守數位高速元件的 Layout Guide (DDR, USB3, HDMI…)

• Thermal• 系統的散熱不良會影響到 :

• 系統消耗功率

• 元件壽命• 電解電容 :

• 雜訊 (Thermal noise)•雜訊增強•S/N 比下降

• 熱傳遞的方式 :• 幅射 • 對流 • 傳導


系統溫度上升系統功率下降增加電流提升功率 W=I2R產生更多熱量

EVT 階段幾個重要因素• Thermal

• 解決散熱方式 :• 風扇 : 對流 ( 空氣 )• 散熱片 , 石墨片 : 傳導• 鰭片 : 對流 + 傳導 + 幅射• 水冷式散熱 : 傳導 + 對流 ( 水 )

• Thermal simulation• Pro-E & Solidworks

• Thermal report


Microsoft PowerPoint 97-2003 Â²³ø

Microsoft Word 97 - 2003 Document

To Be Continue

plm design process for startup or maker (1)

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