plume: selected writing samples
DESCRIPTION
All work written by Erica Hess, principal of Plume, an Austin-based marketing communications firm specializing in messaging and content development. Brands represented in this portfolio include Whole Foods Market, W Hotels Worldwide and JCPenney.TRANSCRIPT
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Selected Writing Samples
www.plumemarketing.com
Contact: Erica Hess | 512.589.8122 | [email protected]
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Samples From:
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Branding Campaign
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W Austin Residences: Website, Austin Brand StrategyWAustinResidences.com
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W Austin Residences: Building Site Wrap
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W Austin Residences: Print Ad
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Print Pieces
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Whole Foods Market: Direct Mail Campaign
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Whole Foods Market: Direct Mail Campaign
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Whole Foods Market: Direct Mail Campaign
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Whole Foods Market: Direct Mail Campaign
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Whole Foods Market: Direct Mail Campaign
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Comtran International: Look Book
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Comtran International: Look Book
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Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
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Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
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Tigé: 2011 Catalog, Messaging StrategyTige.comFull Catalog: brochure.tige.com/brochure11
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Downtown Austin Alliance: 2010 Annual ReportFull Report: downtownaustin.com/news
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Websites
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Bazaarvoice: Purpose Statement, Messaging, WebsiteBazaarvoice.com
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RISE Global: WebsiteRiseGlobal.org
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Gratio Capital: GoalMine Website, Messaging StrategyGoalMine.com
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Mango Money: Website, MessagingMangoMoney.com
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Rev Worldwide: WebsiteRevWorldwide.com
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Event360: WebsiteEvent360.com
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Online Advertising
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JCPenney: Interstitial on Glo.comWork performed under contract at T3
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JCPenney: Interstitial on Glo.comWork performed under contract at T3
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JCPenney: Bridal Jewelry Launch, Expandable BannerWork performed under contract at T3
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JCPenney: Liz Claiborne Launch, Standard BannerWork performed under contract at T3
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JCPenney: Uproar Launch, Video Pre-rollWork performed under contract at T3
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JCPenney: Supergirl Launch, Expandable BannerWork performed under contract at T3
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Civic/Non-profitDowntown Austin AllianceEvent 360RISE Global
Fashion/RetailJCPenney
FinanceGratio Capital/GoalmineMangoMPOWER LabsRev Worldwide
Food/Natural ProductsWhole Foods MarketNuloSeventh Generation
Healthy LifestylesACTIVE LifeOregon State University ExtensionTexas Department of State Health Services
Full Client List
Hospitality & Real EstateAmerican Campus CommunitiesMallick GroupW Austin Hotel & Residences
SustainabilityCarton CouncilClimate Savers Computing InitiativeCPS EnergyWater IQ
Travel/AviationComtran InternationalTigé Boats
TechnologyBazaarvoiceFameCastGoogleOpen Labs
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Plume works directly with organizations and in partnership with advertising agencies, public relations firms and design boutiques. Contact us to discuss what we can do for you. StrategyBranding StrategyMarketing/PR PlansPartner RecruitmentRFP CreationRFP ResponseSocial Media Engagement
WritingAnnual ReportsArticles/Op-EdsBrochuresBlogsComedy/SatireCorporate Messaging Facebook, Twitter, Other Social MediaFact SheetsManualsNews ReleasesNewslettersOnline Advertisements/Rich MediaPoint-of-Sale SignagePrint AdvertisementsSEO WritingSpeeches/Talking PointsWeb SitesVideo Scripts
Services