plymouth state university 2015-2016 annual report

Plymouth State UniversityAnnual Report

2015 - 2016

“MAPS” your future.

TABLE OF CONTENTS

President’sWelcome 1

10

1718

8

2

6

1214

ProfessionalDevelopment

Community &Social Impact

ChapterOperations

Communications

Fundraising

Membership

Budget

Calendar

PRESIDENT’S WELCOME

MAPS 2015-2016 Annual Report Page 1

Hello and welcome to the 2015-2016 annual report for the Marketing Association of Plymouth State, or as we’re more commonly known as, simply, MAPS. This academic year has been one of continuation for us but also of revelation and profound progress. We’ve lived by the motto “MAPS your future” this year, we want our members to see MAPS as a tool to help shape their future, both professionally and personally.

As a student organization and an AMA collegiate chapter, we have built upon the successes of previous years and have continued to drive forward. MAPS has gained a reputation for being a professional and productive group, capable of providing many opportunities for our members and acting as an upstanding representation of our University. We’ve fought hard this year to meet and exceed our goals. We’ve developed new events and initiatives that we hope will provide long-term funding and opportunity to our chapter. We’ve strived to focus on our internal aspects more such and internal communications, membership and operations in order to maximize our ability to satisfy and engage members.

It’s been a true honor to serve as President of our chapter this year. I’ve made it a personal goal to help out with every event, every initiative and every goal. When people think of MAPS, I want them to think of words such as professional, experience, opportunity and learning but I also want them to think of words such as fun, family, team and community because that’s what our chapter has become, we’re more than a student organization, we’re a family. I’m extremely proud of the accomplishments of our family this year and we hope you will be too!

Sincerely,

Justin Hurd2015-2016 MAPS Chapter President

Annual Report Metrics:The following rating system displays the event/initiative grading metrics used throughout this annual report document. The rating system is as follows:

- Goals were exceeded - In process or yet to occur

- Goals were met *(NEW!) - Event was not included in chapter plan. - Goals were not met

*(UPDATED!) - Event has been updated from original chapter plan goal.

PROFESSIONAL DEVELOPMENTMajor Goals: Host not only more but higher quality professional development events, further integrate the AMA into these events, further use our alumni to better events.

Achieved: We have successfully held more professional development events and initiatives in 2015-2016 than last year and have done so while including more alumni and applying a heavier promotion of AMA member-ship benefits to prospective members.

Marketing Week:Goal: Host an engaging marketing week with an event each day, celebrate the success of MAPS and educate members/students about the AMA.

Achieved: Held 5 days of events that promoted and benefited all areas of the chapter and promoted our chapter on campus. See our marketing week schedule breakdown for outcomes and attendances.

2015 Marketing Week Schedule:

Monday, October 5th: Membership Drive and Breast Cancer Awareness Bake Sale. Raised: $157

MAPS members sold baked goods to raise money. All of the money raised was donated to the Susan G. Komen breast cancer foundation. We were able to hand out MAPS shirts, pens and printed material about marketing week, what MAPS and what the AMA is.

Tuesday, October 6: Our annual alumni panel night. Attendance: 69 people

This night is one of our treasured annual events. This year, we hosted 5 successful alumni, Kenny Bresette 14’ of Lennox Industries, Stefan Slattery 13’ of Jabra, Griffin LaFleur 11’ of SilverTech Marketing, Amelia West 11’ of Oracle and Kim McLaughlin 15’ of Leone, McDonnell & Roberts Accountants. Each alumni described to members their current career position but also took the time to share what positions they held in MAPS, what benefits they gained from being

a MAPS member and what MAPS did to help them enter and be successful in their careers. We believe that events like this are key to motivating prospective members to join MAPS and current members to get deeper involved into chapter activities.

Wednesday, October 7th: “Small and Successful Night”Attendance: 29

For this night, we invited Chad Johansen, founder and owner of NH iPhone Repair and Spirit Seeker, founder and owner of Affirm Community Accounting LLC to speak about their experience as small business owners. Both guests spoke about what inspired them to start a business, the steps they took to get it off the ground, how to brand and market on a budget and how to use resources effectively. This event also served as the first ever joint meeting between MAPS and the Plymouth State Enactus chapter (a fellow business rooted student organization at Plymouth State relating to entrepreneurship).

Thursday, October 8th: Workshop NightAttendance: 33

For this workshop night, we held the following workshops:How to Write a Marketing Plan and Brand a Product: hosted by Paul Garrison, former marketing director of Coca-Cola Hungary.LinkedIn: building the perfect profile, hosted by MAPS VP of Fundraising, Nicole Littlefield.


PROFESSIONAL DEVELOPMENTIntro to InDesign: learn the basics of Adobe InDesign, hosted by MAPS VP of Graphic Design, Samantha PoirierProfessional LinkedIn Headshots: formal headshots for students LinkedIn profiles shot by a University photographer.

Friday, October 9th: Volunteering at Ladder’s Thrift Store in Plymouth, NH.Attendance: 13 members

A group of members spent the afternoon at Ladder’s to help store ownership with daily tasks; organizing goods and supplies, merchandising the store, etc. Ladder’s relies solely on volunteer based workers and donated items to sell to low income families and individuals in Plymouth and surrounding communities.

Guest Speaker and Workshop Series:Goal: Host one speaker or workshop each month, average 20 attendees per event.

Achieved: We have been successful in hosting at least one speaker or workshop each month and have had an average of 43.75 attendees per event to date.

October 6th, 2015 Alumni Panel –Attendance: 69

Amelia West (Oracle), Stefan Slattery (Jabra), Kenny Bresette (Lennox Industrial), Griffin LaFleur (SilverTech Marketing), Kim McLaughlin (Leone, McDonnell & Roberts Accountants)(See 2015 Marketing Week Schedule for topic details)

October 7th 2015 Small Business Night - Attendance: 29 Chad Johansen - Founder and owner of NH iPhone Repair and Spirit Seeker - Founder and owner of Affirm Community Accounting LLC (See 2015 Marketing Week Schedule for topic details)

October 8th, 2015 - Marketing Week Work-shop Night - Attendance: 33

Paul Garrison, former marketing director of Coca-Cola Hungary, Nicole Littlefield, MAPS VP of Fundraising, Samantha Poirier, MAPS VP of Graphic Design(See 2015 Marketing Week Schedule for topic details)

November 17th, 2015 - Derrick Schommer of F5 Networks, founder and owner of Awesome Drinks and operator of the YouTube channel, Common Man Cocktails: Attendance: 45

Derrick joined us for a meeting and gave a dynamic and engaging presentation. He focused in on lessons he’s learned in the professional world and on how to build a personal brand which included tips on how to leverage your name through social media, a personal website and Adobe crafted resumes. He spoke of his career at F5 but spoke more deeply about his online store and Youtube channel, what motivated him to take on that endeavor and how he has grown it through social media.

February 2nd, 2016 Brett Lucas – Senior Associate at Global Rescue LLC Attendance: 47

Brett is a MAPS alumni and former president of our chapter but this time, he returned solely to speak about his employer, Global Rescue as part of our Company Speaker Series *(See Company Tour/Company Speaker Series Event Description)


PROFESSIONAL DEVELOPMENTFebruary 2nd, 2016 Brandon Lemay - NextGen Climate RepresentativeAttendance: 47

Brandon Lemay spoke at our meeting on February 2nd, 2016 to communicate to attendees the impact of climate change on business and snow sports. NextGen Climate is a primary sponsor of the MAPS 2016 Jib Free or Die Rail Jam.

February 9th, 2016 Craig Schmaltz – Sales Support Coordinator at Mad*Pow Attendance: 39

Craig is a MAPS alumni and former president of our chapter but this time, he returned solely to speak about his employer, Mad*Pow as part of our Company Speaker Series *(See Company Tour/Company Speaker Series Event Description)

February 16th, 2016 - Steve Webb - NH Market President at TD Bank - Attendance: 41

Steve joined us to speak about how TD Bank engages in sports marketing and how a bank operates in the financial market.

Our remaining guest speakers for the 2015-2016 year include:

March 8th, 2016 Katherine Little - HireAlliance

April 19, 2016 - Lynn Hurd - VP of Bank Operations at Meredith Village Savings Bank

May 3, 2016 - Tim Woodland - Energy Consultant at SolarCity and Co-Creator of the Fitness App, Giddy

Marketing Competition:Goal: Host a marketing competition with a panel of business professors as judges.

Achieved: This competition is in planning and is ex-pected to be held in April of 2016, we have assembled a panel of four University faculty to serve as judges, teams of up to 5 will be allowed to register for the competition. Each team will be given a detailed brief and judging criteria a week in advance and be asked to develop an original product that appeals to college students, create a marketing plan of the product and pitch the product and plan to the panel of judges. A cash prize will be awarded to members of the winning team.

Company Tours/Company Speaker Series:Goal: 1 company tour each semester.(Updated!) Achieved: After realizing that visiting company locations is a tough endeavor for a large group, we edited the mission of this event to include company speakers to come to our weekly meetings and speak about their company, what a typical day looks like there, provide a virtual tour of their offices and a portfolio of the company’s work. To date, we have had 15 members tour Cannon Mountain to view their mountain operations and have had two company speakers visit us, Craig Schmalz of Mad*Pow and Brett Lucas of Global Rescue LLC.

Delta Mu Delta Honor Society:Goal: Have 8 MAPS members inducted into Delta Mu Delta.

Achieved: 9 MAPS members were inducted into the Delta Mu Delta Business Honors Society.

Being inducted to the Delta Mu Delta Business Honor Society is a great accomplishment for any and all business students and having 9 of our members inducted serves as a proud representation of the quality of our members.


PROFESSIONAL DEVELOPMENTDelta Mu Delta Alumni Networking Dinner:Goal: Help host the annual Delta Mu Delta alumni networking dinner, induct a Plymouth State graduate into the MAPS alumni Hall of Fame.

Achieved: We were successful in helping Delta Mu Delta to put on the annual alumni networking dinner. 3 of the 5 panel speakers at the dinner were alumni of MAPS and for the first time ever, a MAPS alumni, Griffin LaFleur of SilverTech Marketing was inducted into the MAPS alumni Hall of Fame.

AMA Regional Conference:Goal: Attend one regional conference.

Achieved: We were able to send four members to an AMA Regional Conference at SUNY New Paltz this year. The attending members gave a presentation at the following MAPS meeting to summarize what was learned at the conference.

AMA International Collegiate Conference: Goal: Send at least 16 members to the Collegiate Conference in New Orleans.

Achieved: We will be sending 19 students to New Orleans this year for the AMA International Collegiate Conference.

AMA Competitions:Goal: Compete in the following AMA competitions at the Collegiate Conference and throughout the year: The Chapter Plan/Annual Report Awards Competition, the Icebreakers Case Competition, the SABRE Business Simulation Competition, the AMA Sales Competition, the Chapter Exhibit Competition, the Chapter T-shirt Competition, the Student Marketer of the Year and the Outstanding Marketing Week Competition.

Achieved: Of the competitions listed in our goal, we have completed/registered for all except for the the Marketer of the Year and Outstanding Marketing Week Competition. However, we have entered two students into the AMA/USCA sales student of the year competition, have several members registered to earn the Collegiate Role Playing and Relationship Selling Certificate and have a team of two members registered to the Marketing Strategy Competition as substitutes to the competi-tions we did not register for listed in our original goal.

Intro to Illustrator: Goal: Hold a two hour seminar session to introduce members to the basics of Adobe Illustrator.

Achieved: We held a seminar session introducing members to the basics of Adobe Illustrator. The mini seminar had 19 attendees and was hosted by our VP of Graphic Design, Samantha Poirier.

Intro to Photoshop:(NEW!)Achieved: Following the popularity of our Intro to Illustrator event, we decided to expand our offerings of Adobe seminars to include a session where we introduce attendees to the basics of Photoshop. This event was hosted by our VP of Graphic Design, Samantha Poirier. We had 13 attendees for this event.


PROFESSIONAL DEVELOPMENT

COMMUNITY AND SOCIAL IMPACT

AMA Collegiate Certificate Programs:Goal: Have MAPS members earn a total of 20 certificates from the AMA.

Achieved: Currently, members have completed 9 AMA certificates (verification forms still to be uploaded) and we plan to hold an AMA certificate night at a TBD date where a group of members will complete enough certificates to reach our goal.

MAPS Consulting:Goal: Provide marketing consultation to two companies throughout the academic year. (UPDATED!)

Achieved: As an update to our original goal, we are planning to make our consulting branch a web services based consulting group after identifying website maintenance as a pain point of many local businesses. We are currently communicating with Rhino Bike Works, a local bike shop who will be our first client.

Pemi Youth Center Gingerbread Houses:Goal: Host a gingerbread house making afternoon event for the kids of the Pemi Youth Center.

Achieved: Provided and helped the kids decorate 24 homemade gingerbread houses that were baked and donated by a local samaritan.

This is another exciting event for our chapter that truly makes a difference in the lives of the kids at the youth center. We provided the houses, pre-assembled, along with a vast variety of different candy for the kids to decorate with. Kids were able to take these home for Christmas and enjoy them as a fun dessert for the days surrounding the holiday.

MAPS/PSU Social Media: (NEW!)Achieved: MAPS is currently working with University Administration on an agreement that would give MAPS control of the Plymouth State University social media accounts. We are set to begin a trial period in March of 2016 in which MAPS will be responsible for all research, posting and interaction of the Plym-outh State Facebook page. Pending a successful trial period, we will take control of all Plymouth State social media accounts (Facebook, Instagram, Twitter and LinkedIn). Upon reaching full scale, we will elect a separate executive board that will work exclusive-ly on this social media endeavor. The University has agreed to give academic credit to those members. We are excited about the long-term potential of this professional development endeavor.

Intro to Muse:(NEW!)Achieved: In April of 2016, we will be hosting an Intro to Adobe Muse seminar, which was inspired by our successful Intro to Illustrator and Intro to Photoshop seminar events. This event will be hosted by our VP or Graphic Design, Samantha Poirier.

Major Goals: Establish new events to bring the University and the Plymouth community closer together, provide assistance and items to local and state causes, incorporate professional development into our community and social impact events.

Achieved: We have successfully continued our annual community events while adding new events andinitiatives that provide assistance to local and state causes and have introduced professional development into this area of our chapter.


Angel Tree:Goal: Provide gifts for 20 less fortunate local children during the holidays.

Achieved: MAPS gifted 20 items to Angel Tree.

The Angel Tree program is a Plymouth State University run program that provides gifts for hundreds of children from over a dozen organizations in Plymouth and the surrounding community who might not otherwise receive gifts over the holidays. This year, Angel Tree offered gifts to nearly 400 youth with the help of over 100 volunteers and gift-givers.

Altrusa Festival of Trees:Goal: Donate a decorated Christmas tree on behalf of the chapter to the Meredith, NH Altrusa chapter for their annual festival of trees.

Achieved: MAPS successfully decorated and donated a tree to the 2015 Altrusa Festival of Trees.

Campus Clean Up Days:Goal: Hold one campus clean-up day each semester with the purpose of cleaning up trash on campus and around the town.

Achieved: Hosted first campus cleanup November 8th and collected 9, 55 gallon bags. Second campus cleanup to be hosted on April 10th.

Food Drive:Goal: Collect 500 non-perishable food items throughout the school year to donate to the local food pantry.

Achieved: Currently MAPS has collected approximately 320 non-perishable food items, and is continuing to collect until May. We expect to reach our goal of 500 items.

COMMUNITY AND SOCIAL IMPACTPemi Youth Center Thanksgiving Dinner:Goal: Assist the local youth center in hosting a Thanksgiving dinner for at least 30 local kids.

Achieved: Hosted a Thanksgiving dinner for 37 local kids.

As another one of our anticipated annual events, members of our chapter find great joy in hosting this event and it has been responsible for creating a strong bond between the kids and our members. The food for the meal was donated by The Common Man; a statewide restaurant and hotel chain. After dinner, MAPS members stayed to play games with the kids.

Pemi Youth Center Ornament Decorating:Goal: Host an ornament decorating event for the Pemi Youth Center kids during the 2015 holiday season.

Achieved: MAPS donated 20 stockings along with supplies to decorate them to the youth center.

Although we hoped to conduct this event in person, we are happy that we were able to supply the needed materials for this event to occur.


COMMUNITY AND SOCIAL IMPACTBreast Cancer Awareness Shoe Laces:Goal: Purchase and then sell 50 pairs of pink shoelaces during the month of October to promote breast cancer awareness.

Achieved: Sold 67 pairs of BCA shoe laces around campus to raise awareness of breast cancer. Sold at $1 a piece and had some donations as well. Profits were donated to the Susan G. Komen breast cancer foundation.

Halloween Haunt 5K at D’Acres Farm:Goal: Help a NH based running group host a Halloween themed 5K at a local farm. MAPS will be the primary promoter of the event and will also serve as event staff.

Achieved: Assisted with on-site prepping of the fun run multiple days leading up to the event and also the day of the event. MAPS also provided extensive social media marketing for the event.

We were very happy to take on this project, it provided a service to the community but also supplemented as a professional development experience for the members involved.

Clothing Drive:Goal: Collect 50 clothing items over the course of the year to donate to a local shelter.

Achieved: 61 clothing items donated to a local shelter.

New Hampshire Humane Society Supplies Drive:Goal: Collect $200 worth of applicable supplies and materials for donation to the NH Humane Society.

Achieved: We are currently planning a promotion in order to collect donations from local businesses in order to meet our $200 goal.

Graphic Design Services:Goal: Complete 3 graphic design projects for fellow student organizations, clubs or small businesses.

Achieved: We have successfully completed 4 graphic design projects for student organizations and small businesses. We provided logos for the Plymouth State Chess Club, the Plymouth State Geography Club, Awakening Fitness and Shrub Craft. We hope to continue this service in the future.

Waterville Valley Ski Resort Special Olympics:Goal: Have a minimum of 10 members volunteer at the Waterville Special Olympics event.

Achieved: The Winter Games take place February 28th, 29th and March 1st. Approximately 12 members have signed up to participate the days of the event.

FUNDRAISINGMajor Goals: Create new fundraising events that have a professional development aspect, increase event sponsorship, add new depth and elements to existing fundraisers.

Achieved: We have been able to add depth to our recurring fundraising events, increase sponsorship and have now added a major fundraising campaign to our chapter.


New Hampshire Motor Speedway:Goal: Send 20 members to New Hampshire Motor Speedway for NASCAR events to volunteer; raise $1,500 for the chapter through this volunteer work.

Achieved: Our chapter utilized this team building activity to raise $1,508.25

For the first time ever, our members worked all 3 days of NASCAR weekend for the fall race weekend at new Hampshire Motor Speedway, paired with a Sunday NASCAR event in July, we totaled 4 days of work at the track across 25 volunteers. We worked from 7 AM until the start of the race each day and were allowed to watch the race for free after our work was completed, successfully turning this into an team building endeavor of top of raising funds.

Jib Free or Die Rail Jam:Goal: Continue to grow this now annual event, add 5 new sponsors, surpass 300 spectators, earn $500 in revenue for the chapter and use the event to pro-mote the MAPS brand.

Achieved: This event will take place on March 4th, 2016. We have secured $5,500 in sponsorship revenue for this event and have several vendors attending the event to give away free merchandise and prizes to competition winners. Paid sponsors include: NextGen Climate, Save our Winters, Ski the East and Plymouth State University. Merchandise/prize sponsors include: Burton, Line Skis, Newschoolers, Snowboard Mag, Saga, Rome, Thirty Two, Roxy, Jabra, Monster Energy and Ski Fanatics, of these sponsors, 6 are new sponsors to the event.

Snow Ball:Goal: Hold a semi-formal jazz ball with refreshments, ice skating and a live jazz band; raise $300 for the chapter.(UPDATED!)Achieved: Due to the schedule of the campus ice arena, this event has now moved to April, exact date TBD. We will still be having live music, free skating and refreshments.

Chuck – A – Puck:Goal: Raise $2,000 from selling “Chuck – A – Puck’s” at Plymouth State men’s home hockey games.

Achieved: By running a weekly Chuck-A-Puck event we are in a great position to exceed our goal by having raised $1662 so far with 3 remaining home games left plus at least one home playoff game.

Trivia/Bingo Night:Goal: Raise $400 by hosting two trivia or bingo nights per semester at local restaurants.

Achieved: These events have been cancelled.

Sponsorships:Goal: Have three companies sponsor MAPS and raise $3,000 through those sponsors.(UPDATED!)

Achieved: As opposed to seeking companies to sponsor the chapter in a general sponsorship, we have reverted to trying to pin sponsors to specific events.

Keepsake Quilting Tent Sale:Goal: Have 3 members attend the Keepsake Quilting Annual Tent Sale and sell food; raise $100 for the chapter.

Achieved: 3 members attended the sale and sold bottled water, lemonade, baked goods and popcorn. We raised $160 for the chapter.

FUNDRAISING


FUNDRAISING“MAPS your way to the future”:(NEW!)Achieved: “MAPS your way to the future” is a 5 year fundraising campaign developed by our chapter which sets a 5 year fundraising goal of $100,000. We plan to reach out to alumni, state and local businesses and state and local entrepreneurs in order to fill this fundraising goal. Donations will be made into one of three pools: General Funds, AMA International Collegiate Conference Funds and Scholarship Funds. The donor will be responsible for identifying which pool they wish to donate into. This proposal is currently being reviewed by Plymouth State University as we are reaching an agreement with them that would give us exclusive rights to reach out to alumni who identify with MAPS. This will mean that only MAPS and not Plymouth State University will reach out to these alumni for annual donations. We are extremely excited about this long term endeavor that will help fund our chapter in the years to come! We have collected $250 in alumni donations since February 1st, 2016.

Major Goals: Go the extra mile to engage and get feedback from members, maintain the highest average meeting attendance in chapter history and order more MAPS branded merchandise than ever before.

Achieved: Member involvement as well as meeting attendance has been at an all time high, we happily invite prospective members to first, sit in on a meeting and see if our chapter is a fit for them.

MEMBERSHIP

Kick-off Meetings:Goal: Have 60 students attend each kick-off meeting and conduct an engaging meeting that will interest students in joining MAPS.

Achieved: 67 students attended our Fall kick-off meeting, 61 students attended our Spring kick-off meeting.

Our kick-off meetings this year have been some of our best attended meetings ever, by doing an extensive amount of early semester classroom recruiting presentations, social media outreach and spreading the word about our open door policy, we achieved great turnout for both kick-off meetings.

Student Activities Fair:Goal: Have a table/booth at both of Plymouth State’s student activity fairs. Speak to prospective members about MAPS and the AMA and have 30 students sign up for our email list at each fair.

Achieved: MAPS was present at both the Fall and Spring student activity fairs held on our campus. At each fair, we communicated what MAPS is, what we do and what we offer verbally, through electronic media and print materials. We handed out free MAPS pens and our booth at the Fall activities fair was sponsored by Monster Energy who was present at our booth handing out free Monster product. As a result, 67 students signed up for our email list at the Fall fair and 49 signed up at the Spring fair.


MEMBERSHIPRotating Group Leaders:Goal: Ask different members each week to be group leaders during the meeting.

Achieved: Each general meeting group is led by a new leader each week.

Our weekly general meetings is conducted in a group format (See General Meeting Structure in Chapter Operations Section). Previously, groups were led by executive board officers and the officers were the ones who would stand in front of the entire meeting at the end to summarize progress made by the group. This year, we have asked general mem-bers to give the conclusions, those same members are then asked to lead group in the next meeting. This new strategy has been highly effective in break-ing the ice for new members and has pushed up the level of involvement of our general member base.

Team Building:Goal: Hold 4 team building events per semester.

Achieved: To this point, we have held 6 team building events and hope to hold at least 2 more in order to fulfill our goal of 8 total. We hosted a member movie night, a member bowling night and two team dinners during the Fall semester and have held a movie night and a team dinner so far in the Spring semester. These events have been successful in fostering friend-ship amongst our members.

“Get Geared Up” Days:Goal: Have all members wear MAPS gear on the same day, once per month to help spread awareness of the chapter around campus.

Achieved: MAPS has successfully coordinated a “Gear Up” day each month.

This is the second consecutive year of this tradition and we have found it to be a useful public relations routine, it has continued to increase demand for MAPS merchandise and has helped us further publicize our brand.

Open Door Policy:Goal: Constantly promote the open door policy held by our chapter to prospective members.

Achieved: Our open door policy is one of our most promoted features.This policy has been a strength of our for several years. Our weekly meetings are open to students of any major or year to attend and test out before registering as an AMA member. This allows prospec-tive members to have a “trial period” of MAPS and has consistently helped us bring in new members.

Focus Groups:Goal: Hold two focus groups per semester to collect feedback from members about how we can further improve the chapter.

Achieved: We held two focus groups in the Fall se-mester, one so far in the Spring semester with another scheduled for March 29, 2016.As a new venture for us in 2015-2016, we have identified this as an important initiative that we will continue in future years. Member feedback within these groups have helped identify areas where we can improve and have also iden-tified things that members really enjoy such as the group meeting structure and rotating group leaders.

Member Spotlight:Goal: Recognize general members who go above and beyond within the chapter.

Achieved: As earned, general members are recognized in front of the general meeting forinvolvement or commitment that goes beyond the normal level of a general member. We believe that recognizing accomplishments of our members encourages further commitment.

Apparel and Memorabilia:Goal: Maintain an inventory of MAPS shirts, sweatshirts and other items to giveaway to members and special guests.

Achieved: We have a stock of MAPS t-shirts, sweatshirts, pens, pins and lanyards.


COMMUNICATIONS

Major Goals: Recruit members through several methods and more frequently than ever before, increase density and frequency of internal communications, expand external communications to include faculty, professors and stakeholders.

Achieved: We have successfully leveraged our social media accounts for better recruitment, increased our frequency of internal communications and expanded our external communications.

INTERNAL COMMUNICATIONS:

MAPS Emails:Goal: Send 2 MAPS emails per week in order to keep every member of MAPS updated and informed on chapter activities and initiatives.

Achieved: MAPS sends 2 internal emails per week to members regarding the weekly meeting agenda and upcoming events/special events.

Text Alert System: Goal: Alert MAPS members via one way text messag-es about meetings and events.

Achieved: MAPS now sends a one way text alert to members for each meeting and event.

By using the text app, Remind, we now have an effective way to quickly communicate to members. This has been useful in sending reminders shortly before meetings and events and for updating members in case of last minute changes.

Member Newsletter:Goal: Send a monthly newsletter to all members that has a detailed summary of the month.

Achieved: A newsletter is sent to members each month.

The monthly newsletter has been a beneficial new communication for us. It allows us to provide a detailed summary of recent events for our members, for members who may have missed an event or a meeting, it is a way to get back on track with chapter activities.

EXTERNAL COMMUNICATIONS:

Social Media:

Facebook: Goal: 200 new likes, post 3 times per week

Achieved: Original: 565 Current: 632

Instagram: Goal: 200 followers total. Host seasonal photo contests and post short videos featuring content about chapter activities.


Twitter:Goal: Reach 200 followers, post 3 times per week.


Snapchat: Goal: Create a snapchat account as a platform for communication with students and generate a large following.

Achieved: Snapchat account created (mapschat603), gained 58 followers including students and alumni. We continue to focus on making our social media presence stronger as a communication and recruit-ment tool. We have increased our overall following but are still focused on increasing our posting frequency across all platforms. One focus of ours this year has been to add a little more fun to our posts in order to drive post engagement and sharing.


COMMUNICATIONSExternal Newsletter:Goal: Send a monthly newsletter to other student organizations, professors, faculty and alumni to update them on current chapter activity.

Achieved: A monthly newsletter is currently being sent to professors and faculty but not to alumni and other student organizations.

Social Media Spotlight:Goal: Generate alumni and executive board profiles for our Facebook page that will highlight facts about the individual regarding past/present involvement in MAPS.

Achieved: Profile questionnaires are complete, the first profile was posted on February 9th, we will be posting one per week throughout the Spring semester.

Each spotlight post will contain information about an alumni or officer including major, year, year of graduation (alumni), positions held in MAPS, favorite MAPS memories, what MAPS has done for them and for alumni, an addition section about their current career.

Bulletin: Goal: Use our bulletin board located in the business building to display chapter event information, mer-chandise, chapter information and pictures to promote MAPS and gain campus awareness.

Achieved: We update the MAPS bulletin/display case monthly with new photos and a calendar of upcoming events to keep students informed of what MAPS is up to.

Classroom Presentations:Goal: Conduct 10 classroom presentations per semester in business classes to recruit new members.

Achieved: 19 completed in the fall. 21 completed in the spring.

We decided to push these presentations very hard this year. We contacted the entire college of business faculty before each semester started and were able to schedule a large amount of presentations. These presentations have helped spread the word about what MAPS is, gain new members and push event attendance.

Info Database:Goal: Continue to constantly update the MAPS Google Drive with relevant documents and pictures and sync documents that predate our usage of Google Drive.

Achieved: Drive is constantly updated with any relevant documentation.

MAPS Brochure: Goals: Create and distribute a MAPS informational brochure.

Achieved: The brochure has been drafted in Adobe InDesign and we plan to send it to the printer in March in order to have the brochure for the International Collegiate Conference.

Finals Week Pens and Ice Breakers Cool Blasts:(NEW!)Achieved: As a PR event, MAPS set up a table in the entryway of our business academic building to hand out free MAPS pens and Ice Breakers Cool Blasts for students during finals week.


COMMUNICATIONSFree Coffee and Cider: (NEW!)Achieved: As a PR event,MAPS set up a table in the entryway of our business academic building and provided free coffee and hot cider for students and professors.

Executive Board Meetings:Goal: Hold a weekly, hour long meeting for the executive board to meet; use the hour in a productive manner to discuss current and future projects.

Achieved: Our weekly executive meetings remain a major strength of ours. These meetings are conducted weekly, one hour before our weekly general meeting. Additional board meeting time is scheduled on a needs basis. We have stuck to the concept of limiting technology at these meetings in order to keep everyone focused on the discussion. An agenda for this meeting is sent out a night before the meeting so everyone can come prepared, officers are encouraged to add to the agenda as desired.

CHAPTER OPERATIONSMajor Goals: Improve short and long term operations, incorporate MAPS alumni deeper into chapter operations and evaluate and track events more effectively.

Achieved: We have successfully improved our short term operations and have introduced new initiatives to improve our long term operations and further involve our alumni.


President and Advisor Meetings:Goal: Weekly meetings between the chapter president and chapter advisor to discuss internal and external topics relating to the chapter.

Achieved: Our chapter president and advisor meet twice every week to discuss chapter operations and strategy. These meeting have, on occasion, included other members including executive board members alumni, the Dean of the College of Business at Plymouth State University and other business department staff. As a result, the College of Business now has a better understanding of our operations.

President and Officer Meetings:Goal: The chapter president will meet with each executive board member within the first week of each semester and once per month thereafter to discuss officer agendas, goals and address any issues they may need help resolving.

Achieved: Following positive results, the frequency of these meeting has been increased to two meetings per month with each officer. These meetings have had a drastic positive effect and has helped officers maintain focus on the goals that the chapter needs to achieve as the academic year moves forward.

Event Evaluations:Goal: Develop an evaluation form that can be filled out after an event to evaluate event performance.

Achieved: Our chapter has developed a formal event evaluation form that we fill out after each event, including recurring events such as Chuck-A-Puck (see Fundraising). The evaluation form includes the names of members who attended/worked the event, the main event contact, attendance numbers, a list of any sponsors/donors to the event and a section for general comments regarding the event. We hope that these evaluations can help provide insight into how we can improve events in upcoming years.

General Meeting Structure:Goal: Conduct engaging and productive weekly meetings that focus on current and future events and initiatives. Encourage new members to get and stay involved.

Achieved: Our meetings remain highly effective and encourage member involvement. We have continued to use our “groups” method of meeting in which the meeting breaks into 5-6 groups, each focusing on a specific event or initiative. This allows member to work on events that interest them. It also keeps the group sizes manageable which allows for more individual input. One representative from each group gives a summary of the group’s progress at the end of the meeting.

Professional Documents:Goal: Create a detailed, well written, organized and aesthetically appealing chapter plan and annual report.

Achieved: We feel that the chapter plan and annual report produced by our chapter in the 2015-2016 academic year are our best documents to date. This year, we strived for a simple and legible design style that puts dominant focus on our achievements and content. For the 2016-2017 ac-ademic year, we will be reinstating an executive board position to handle professional documents.

Management Transition:Goal: Provide the incoming 16-17 executive board will all the tools, documents and knowledge needed for a smooth management transition.

Achieved: Executive board applications for executive board positions within our chapter are due February 16, 2016 and the 2016-2017 executive board will be announced on February 23, 2016. We will be electing 9 new officers to join 3 returning officers. Each officer that will be graduating in May of 2016 will create a hard copy binder of materials and methods to teach and train their replacement officer.

CHAPTER OPERATIONS


Alumni Advisory Council:Goal: Install a council of 4-5 MAPS alumni who will act as advisors to the chapter and provide advice and insight about MAPS and the professional world.

Achieved: Our chapter now has a formalized, 5 member alumni advisory council. The council has been a treasure chest of feedback and advice. Through meetings with chapter leadership, they have helped identify areas of improvement, formulate new ideas, promote events and scout for guest speakers and internships. We hope that future years sees this formal council grow in size and involvement.

Executive Board Summit:(NEW!)Achieved: As a new and exciting way to welcome new officers to our executive board, we will be holding a summit style conference before the end of the year. Attendees of the summit will include current executive board officers, newly elected officers, our chapter advisor and the 5 members of our alumni advisory council. The summit will serve as a final end of the year initiation and treat for new officers. We also want to make sure that our new officers have the chance to meet and get to know the members of our alumni advisory council. This event is scheduled for the first weekend of April.

Executive Board Dress Code: (NEW!)Achieved: Effective at the start of the Spring 2016 semester, we now ask that all of our executive board officers attend the weekly board and general meetings in business casual dress. We hope that this change will help bring a more productive and professional tone to our meetings and set a professional precedent for new and prospective member who may be at meetings.

CHAPTER OPERATIONS


We would like tothank our amazing

executive board officersfor all of their passion

and hard work that hasmade 2015-2016 sucha great year for thefamily we call MAPS!

The 2015-2016 MAPSExecutive Board:

Justin Hurd - President

Grady Arnao - Executive VP

Samuel Chiaverini - VP of Finance and Community Service

Miranda Casey - VP of Professional Development

Aisling O’Leary - VP of Relations

Nicole Littlefield - VP ofFundraising

Chris Cabrera - VP of Fundraising

Colin McKenna - VP of Special Events

Ryan Wimble - VP of Membership (Fall)

Georgeanne Callen - VP of Membership (Spring)

Samantha Poirier - VP of Graphic Design

And a special thank you to our faculty advisor, Brad Allen!

June:6 – Keepsake Quilting Tent Sale

July:19 – New Hampshire Motor Speedway

August:N/A

September:8,15, 22, 29 – E Board and General Meeting9 - Activities Fair 26, 27 - New Hampshire Motor Speedway29 - Focus Group

October:1-31 - Breast Cancer Awareness Shoe Laces 6,13,20,27 - E Board and General Meeting 6,7,8,9 - Marketing Week 24 - Haunted Fun Run 31 - Chuck-A-Puck

November:3 - Delta Mu Delta/MAPS Networking Event 7,11,19 - Chuck-A-Puck8 - Campus Clean Up Day 10,17 - E Board and General Meeting 17 - Derrick Schommer from F5 Networks18 - Intro to Illustrator19 - Pemi Youth Center Thanksgiving Dinner

December:1,8 - E Board and General Meeting 2 - Cannon Company Tour5,10,11 - Chuck-A-Puck 8 - Focus Group9- Pemi Youth Center Gingerbread/Stocking Decorating 10- Free Coffee and Cider

January:9,16,23,28 - Chuck-A-Puck26 - E Board and General Meeting 27 - Intro to Photoshop28 - Activities Fair

February:2,9,23 - E Board and General Meeting 2 - Brett Lucas of Global Rescue and Brandon Lemay of NextGen Climate6,13,23 - Chuck-A-Puck9 - Craig Schmalz - Mad*Pow16 - Steve Webb - TD Bank28,29 - Waterville Valley Ski Resort Special Olympics

March:1 - Waterville Valley Ski Resort Special Olympics1 - Chuck-A-Puck4 - Jib Free or Die Rail Jam 8,22,29 - E Board and General Meeting 8 - Katherine Little - HireAlliance17,18,19 - International Collegiate Conference29 - Focus Group

April:5,12,19,26 - E Board and General Meeting 10 - Campus Clean Up Day 19 - Lynn Hurd - MVSBTBD - E Board SummitTBD - Intro to MuseTBD - Snow Ball May:3 - E Board and General Meeting (Senior Send-Off Meeting)3 - Tim Woodland - SolarCity

CALENDAR


Revenues:

Allocations Start-Up 8,142.87 NH Motor Speedway (Summer) 404.00 NH Motor Speedway (Fall) 1,104.25 Rail Jam + Sponsors 5,500.00 Chuck-A-Puck 1,662.00 Keepsake Tent Sale 160.00 Shoelace Sales 78.55Bake Sale Profits 157.00Donations From Alumni 200.00Alumni Relations Grant 250.00

Total Revenue: $17,658.67 Expenses:

BCA Month Shoelaces 144.17Donation to Susan G. Komen 232.88Meeting Food 286.20Career Fair 50.00Delta Mu Delta Portrait 15.99Chuck-A-Puck Banner 3.00Pemi Youth Center Event Expenses 122.34Guest Speakers 400.00 New Orleans Hotel 6,939.53 Miscellaneous Expenses 750.00 Coffee Event 31.00Sabre Registration 25.00Exhibit Competition Reg. 40.00MAPS Pins 356.00Conference Registration 3,800.00

Total Expenses: $13,196.11 Net Profit: $4,462.56

BUDGET
