Taming your product management team

SHARE ONE LOVE...CREATING CUSTOMER VALUE

“I just got off the phone with customer ZZZ. It is not good. We look bad.

Why is it not fixed.

You guys should spend more time with customers”

The angry shout

#1 breath… then firmly ask for a change

Solving the wrong problem right

“Lots of our customers want to be able to sort list ZZZ and be able to filter also by geography.”

#2 Be a master at explaining the business

need

“let’s review the list of feature requests each week to check status, etc.”

The dream laundry list

#3 Pick one “must-have”. And stick to it until it is

delivered.

The uncertain customer journey

“Yes, we have a playbook. We have a few slides here and there that someone created some time ago.”

#4 Have ONE beautiful and living

playbook

The under-cover (product) team

“I keep asking the product team but it does not get delivered. My client really needs it. My job is to make my clients happy and we cannot wait. I am going to get it done myself. Just watch.”

#3 Don’t hide a problem. Get it fixed at the root.

Customer Success is the product

“Sales is saying a problem the product does not answer fully and we have to fill the gap. This is not good.”

#6 Plot and re-align often

The acquaintance

“Yes, I have good communication with my PM team. I meet them once a week on our weekly checkpoint and we communicated in Jira every day.”

#7 Invest in a relationship